Mitsubishi's fourth-generation Outlander was launched in the Australian market on November 1 this year, and in just over 20 days of listing, it has collected more than 4,000 orders, and before it was listed, the number of inquiries about the fourth generation of Outlander in the Australian market has easily exceeded 10,000 copies.
In fact, not only Australian consumers, domestic consumers are also more concerned about when the fourth generation of Outlander will be listed, there is news that GAC Mitsubishi plans to introduce the new Outlander into the country next year, but the fourth generation of Outlander, at least in the second half of next year to meet with domestic consumers.
Recently, GAC Mitsubishi released the 2022 Outlander model, and a total of 8 models were launched in the whole series, with a price range of 159,800-22.58 million yuan. The 2022 Outlander has added two new "Obsidian" models, namely 2.0L and 2.4L versions, priced at 17.58 and 197,800 yuan. Apparently, the current Outlander has officially entered the countdown to life.
The third generation of Outlander can be described as a long life, since its listing in 2012, it has gone through nearly a decade of time, so far it is still the highest proportion of sales of GAC Mitsubishi, but no matter how good the product is, After all, Outlander is already old, it is time to change the generation.
Thanks to the Renault-Nissan-Mitsubishi Global Alliance, the fourth generation of Outlander and the new X-Trail are from the same platform, but they still have a distinct Mitsubishi style in design, which is undoubtedly a better choice for consumers who do not want to consume two fields and one product.
At present, the domestic status of GAC Mitsubishi has been precarious, the entire first half of the year is only 30,000 units into the account, and Outlander will account for nearly 80% of sales, which shows that the product structure is unhealthy, therefore, for GAC Mitsubishi, the fourth generation of Outlander can be called a general existence of imminent danger, if there is no improvement, the prospects of GAC-Mitsubishi will be bleak.
The new Nissan X-Trail is trapped in three-cylinder power, the current market performance is somewhat tangled, GAC Mitsubishi should have been at this juncture, quickly put the fourth generation of Outlander on the domestic daily life, but at present, the action is too slow, wait until the middle of next year or even the second half of the year to achieve the introduction, then the space left for the new Outlander has not been large, the only turnaround is to be equipped with the same overseas 2.5L engine and the new Super All-Wheel Control four-wheel drive system in power. If it is equipped with the same powertrain as the new X-Trail, let alone drag GAC Mitsubishi out of the mire, even self-protection has become extremely difficult, after all, mitsubishi Motors' brand influence is far from Nissan.
If the 2.5L engine cannot be introduced, then the 1.5T engine that GAC Mitsubishi is putting into production code-named "5A45" can also be used as an alternative, at least, the acceptance of the four-cylinder by domestic consumers is higher.
Of course, there are also people complaining, with the gradual unification of Renault-Nissan-Mitsubishi camp products, the fourth generation of Outlander has begun to lack points to see, at least in terms of product strength is not as good as the current Outlander so exclusive features, then, GAC Mitsubishi needs to consider, not only the problem of domestic listing time nodes, but also to try to let Outlander and X-Jun product point differentiation, whether it is configuration or price, in the case of brand power is not as good, at least to highlight the advantages at the cost-effective level, otherwise, Even if the fourth generation of Outlander enters the country, there is no hope at all.