With several videos related to rural life, Internet celebrity Zhang students have attracted tens of millions of fans.
Not only did it become a "top stream" overnight, it was on the hot search, and it also won the title of "rough version of Plum Ziqi".
Although he is already on a par with Li Ziqi in name, Zhang's reputation is not as good as Li Ziqi's.
This is mainly because in the video content, There is a relatively large controversy in Mr. Zhang's work.
Also focusing on rural life, Li Ziqi takes the production of food as the core content, with the rural beauty as the background, combined with elegant music and smooth editing, which can make people feel the beauty hidden in the rural culture.
If you want to use one word to describe Li Ziqi's video, it is undoubtedly "Daya".
And Zhang is "doing the opposite", his video content is some "no nutrition" life trivia, the shooting environment is also very dilapidated, and even some people feel like a thorn in the back.
However, under the magical background music, accurate shooting angle and bright rhythm transition modification, the obviously boring "flowing account" actually produces a good viewing experience, and the more you look at it, the more "up".
There are even people who look at it with relish, saying that they are very envious of Zhang's life and remind them of the past days.
Whether The life of Classmate Zhang really evokes everyone's memories, I am not sure about this, nor is it easy to say;
But to ask the reason why Zhang can be popular on the whole network, then his excellent editing technology, with a completely different angle from Li Ziqi, can successfully arouse the public's sense of curiosity about rural life, which is the most direct answer.
If you want to use one word to describe The video of Classmate Zhang, then "big custom" is the most accurate description.
In the usual understanding, "daya" and "big custom" are like the front and back of a coin.
Since Li Ziqi's "daya" can sweep the world, it seems that the "big custom" of that classmate will burst into flames, which seems to be a matter of course.
However, is this really the case? As long as you stand in the opposite of Li Ziqi and play "customary", you can become the top stream like Zhang Classmate?
The answer to the question, in fact, Feng Xiaogang showed us as early as 2013 through the movie "Private Order".
In the second chapter of "Private Order", Li Chengru plays a big director who has won numerous awards for his tacky movies.
However, years of "tacky" creations make him feel bored, in order to pursue a more meaningful life, he entrusted a private team to help him plan a different transformation of life: the pursuit of elegance, and "customary" a cut-
But what is absolute vulgarity and what is absolute elegance?
The big director and the private order team thought about it for a long time and couldn't think of a reason, so they had to play a little clever:
They believe that the reason why a big director can make such a tacky movie is because his "vulgarity" is deeply rooted in the marrow.
Therefore, as long as you do the opposite, find things that the big director does not like and is not accustomed to, that is "Ya".
To this end, they not only wreak havoc on the director's beloved objects, but also find a dirty and messy construction site for him to "move in".
Although the big director felt inappropriate, but as soon as he thought that he could experience "true elegance", he gritted his teeth and refused all the discomfort, and as a result, he lived on the construction site for a period of time and was sent to the hospital for emergency treatment because of general allergies.
But the absurd thing is that the doctor's diagnosis of him is actually "Ya allergy", because the blood in his whole body is tacky, and elegant is incompatible, once forcibly instilled in elegance, it will produce a strong allergic reaction.
In order to save the big director and to satisfy his desire to replace a body of "vulgar" blood, the private customization team had a hard time finding Ah Bao, who was said to be a descendant of the Boyazi period and had elegant blood flowing all over his body, to exchange blood with him.
As a result, the operation was very successful, and Ah Bao became a new generation of film and television celebrities with the "vulgar" blood of a big director.
And the big director also got what he wanted, relying on a body of elegant blood, creating an "elegant" art of relying on cotton to create clouds, which made people cry and laugh.
Yes, Ah Bao was a cotton worker before the blood change, and it had nothing to do with the traditional sense of elegance.
The story of the chapter "Private Customization" is full of self-deprecation and irony at first glance.
Self-deprecating that he made an elegant film ("1942"),everyone can't understand it, and the tacky commercial film is applauded and acclaimed;
Satirize some "film critics" and "experts" who make the film's elegance mysterious.
But time has passed, and when we think about the core question of the story again with our current eyes: Who is vulgar and who is elegant is really that important?
After the blood exchange, Ah Bao became a film and television celebrity by relying on a cavity of "vulgar" blood, which of course has an absurd and ridiculous component. But if it is more true, does Ah Bao's success depend on his own strength, or on the "vulgar" blood that he has exchanged for it?
As an ordinary cotton worker, Ah Bao does not have any knowledge of film and television production, and it is impossible to succeed on his own. But since he inherited the "vulgar" blood of the big director, naturally there is a team behind the scenes that takes the initiative to approach him and help him.
Whether Ah Bao is really "vulgar" or not is actually not important at all.
On the other hand, look at the big director who has changed into a beautiful blood, although his cotton-playing performance is obscure, but from the layout of the stage and the atmosphere of the performance, it can be seen that his foundation as an artist is still there.
The loss of "vulgar" blood actually did not affect his artistic accomplishment, but his first art show audience was very few, is it that everyone has the ability to predict the prophet, and know in advance that the art of the big director is not good? I don't think anyone has paid attention to his performance.
Whether the big director is really "elegant", in fact, no one pays attention to it at all.
In fact, in reality, there are also many "coexistence of elegance and customs", but the public does not care whether he is a person of elegance or customs.
The well-known actor Xu Jinjiang is the most notable example.
When xu jinjiang is mentioned, most people will first think of Santa Claus with red hat and white beard, roaring golden retriever king, and hot terriers such as bumping face Thor and Michael Jackson dancing, and his first impression in the public is undoubtedly "vulgar".
In fact, Xu Jinjiang is a person with very high artistic attainment among artists, not only learning painting from Guan Shanyue, the second generation master of the Lingnan School, but also learning cross-talk with the famous cross-talk master Tang Jiezhong, who is completely a "gentleman".
Obviously, he is a gentleman, but he is labeled as "tacky" and famous, so in the matter of popularity, is it important to have a "vulgar (Ya)" blood on the body, or is the choice of the market important?
The popularity of Zhang is indeed inseparable from his own "customary" and personalized editing techniques, but these are all replicable things.
Mr. Zhang himself is also very "generous", directly disclosing how he makes videos for everyone to imitate.
But so many days have passed, and there are many people who rub the heat, but there are basically no people who can catch fire. Therefore, is Zhang's popularity really just relying on his own "customs"? I am afraid that it is more dependent on the choice of the market and the tilt of platform traffic.
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