In the 20 years since its birth, it has gained 8 million users, and Fit can sell thousands of vehicles every day on average.
If every young person has a dream of supercaring, then Fit must be the car closest to this dream. Recently, Guangqi Honda released the latest sales data, in the past November, Guangqi Honda harvested sales of 77,700 vehicles, and the cumulative sales from January to November have exceeded 700,000 vehicles.
Among them, as Guangqi Honda touched young people around the world with the purest value of diversified fun, and became the preferred car for young people around the world, It also won 10,286 vehicles in November, with cumulative sales of 87,089 vehicles from January to November, an increase of 59.9% year-on-year.
Frankly speaking, in the context of the shortage of chips in the global automotive industry and the lack of growth in the domestic auto market, it is not easy to stabilize the heel, not to mention that in today's automobile market is becoming more and more "inner-rolled", the domestic main performance supercar new cars are still emerging in an endless context, there has been a 20-year market history of The Fit, but also in the increasingly fierce competition in the market to achieve counter-trend growth.
The data shows that on the 20th anniversary of the birth of fit models, global sales exceeded 8 million, and domestic fans accumulated more than 1.3 million, and this scale continues to expand. It is undeniable that the product reputation accumulated by Fit in the past 20 years has made Fit's technology and product strength more convincing, but from the perspective of the picky, strict and diversified consumer demand of today's young generation of consumer groups, in the context of increasingly fierce competition, Fit has made greater achievements, obviously not only relying on the "super running faith" in the hearts of fans to come to the present.
In our view, what really makes Fit steady to the present is the product strength that keeps pace with the times. Many people say that the younger generation of consumer groups is the most important breakthrough point for the Chinese car market to find the increment after entering the stock market, one is that their needs are diverse but clear, and the needs of the younger generation of users are used as the car-making orientation, which is more effective with half the effort. The second is that they are open-minded and enthusiastic about all "trends", which provides more breakthroughs for products to really impress young people.
Therefore, based on GUANGQI Honda's forward-looking awareness of market trends and wind directions, the fourth-generation Fit also has a new spirit in a new era.
For example, in the product dimension, in order to meet the diverse needs of the younger generation for space comfort, power performance and intelligent safety, the fourth generation of Fit completely subverts the user's imagination of small cars, and the flexibility brought by the magic seat brought by the "MM" concept inherited from the first generation of Fit; the reliability and explosiveness of the Honda i-VTEC Earth Dream engine based on the continuation of the first three generations of pure supercar genes; the first time the same level is equipped with Honda SENSING Safety Super Sense of Safety... All make the fourth generation of Fit more powerful in inheritance and continuation, evolution and upgrading. The three-year retention rate exceeded 65%, and the performance of Fit in winning the first place in the new car IQS is the best proof.
In the cultural dimension that can touch the younger generation more, if the FIT DAY fan culture that Fit has been creating for many years is the origin of Fit and the young group, then the Chinese modification culture created and led by Fit is the connection between Fit and the young group.
It is understood that in order to create a performance totem exclusive to Fit from the bottom of young users' hearts, since this year, Fit has continued to confirm its track blood genes and modified souls by refreshing data.
In January this year, the fourth generation fit set a record for the fastest lap time of gr9 in Guangdong International Circuit with a lap time of 1 minute 28.522 seconds, and in May, it once again set a new lap record for the fastest lap time of the Fit model in the Beijing China Automobile League with a lap time of 52.754 seconds, and in October, the Fit once again refreshed the GR9 Zhejiang International Circuit with a lap time of 1 minute 44.892 seconds, and set a new record for the fit of Zhuzhou International Circuit in November with a lap time of 1 minute 56.988 seconds, setting a new lap record for the four race tracks in South China, North China, East China and Central China , the veritable "king of the track" in the A0 class sedan.
It is undeniable that the reason why Fit has been able to endure for 20 years and still maintain a restless and young heart is that Fit has never been proud of its own achievements, but has always respected the young market and user needs. Therefore, when Fit continues to bring product value such as high quality, high playability and high value to young people, Fit has not only become a classic, but also walked in the forefront of the trend.