The last time I saw a car brand release six new cars in one go, it was Evergrande, a new car-making force. Frankly speaking, telling stories and drawing big cakes occurs in the new forces of car manufacturing, everyone has become accustomed to it, but traditional car companies also do this, and there is some credibility.
Recently, Akio Toyoda unveiled 15 new electric vehicles at the Battery Electric Vehicle Strategy Briefing and announced a 10-year electric vehicle plan. In addition, Zhang Nan also said that it is expected that Toyota will launch 30 pure electric vehicles around the world by 2030, while by 2035, Lexus brand global new cars will only sell electric vehicles.
That is to say, the next Toyota motor will fully develop the pure electric vehicle market, and even its high-end brand Lexus will also be fully transformed. You know, the former Zhang Nan has publicly shelled pure electric, and even called it excessive speculation, electric vehicles will stifle enterprises, it can be said that it has reached the point of "turning against each other".
In fact, the reason why Toyota opposes pure electric is very good to explain, after all, Toyota has always been known for the core components of fuel vehicles - engine durability, fuel saving, but the market suddenly told Toyota pure electric in the next is the big trend, the advantages of its motor will be difficult to use, how can Toyota not be in a hurry?
And Toyota has not worked hard in the pure electric vehicle market, not only holding hands with the power battery giant Ningde era, but also investing 50% with BYD to establish a joint venture company responsible for the research and development of new energy vehicles. In the industry, there have even been such words as Toyota to be saved by the Ningde era and BYD, but looking at the performance of the current new energy vehicle market, most of the brands that can be remembered and selected are Tesla, BYD, Volkswagen, Wuling and other brands, and Toyota does not know where to go.
Perhaps it is precisely because in the current new energy vehicle market, Toyota is not ranked at all, plus all brands are struggling to transform electrification, new energy vehicles have become the main theme of the automobile market, so Toyota is still "panicked" now, so there is this out: released 16 cars in one go.
Judging from the exhibition cars released on the spot, toyota's 15 new electric concept cars released in one go cover the product needs of the United States, Europe, Asia, and Japan, and the new car lineup includes sports cars, SUVs, pickup trucks, MPVs, cars, and K-Car and other large and small models, which can be seen that it is determined to fully encircle the automotive market.
In addition, it should be said that Lexus is fully electrified, from the current market point of view, Lexus is in the leading position in the second-tier luxury camp, and has accumulated a good reputation in the market, and Lexus already has two new energy models, and the transformation of electrification should not be difficult for Lexus.
Write at the end
There is no doubt that from the perspective of Toyota's current presence in the new energy vehicle market, it is indeed really too late to transform, as for what kind of products Toyota will hand over, the car governor believes that everyone can put a hundred hearts, on the one hand, Toyota has done a good job in the field of hybrids, the transition to pure electric is not difficult, and the Toyota brand itself has a strong mass base in the market, and consumers are trusting enough, on the other hand, Toyota has been in contact with BYD, Ningde era, it can be said that it is a strong joint effort, The products launched will definitely come as a surprise, and we will wait and see.
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