There are hundreds of new cars listed in China every year, and only a few "new cars of the year" can impress people, and Lynk & Co 09 is one of them.
The endorsement of the Volvo SPA architecture, the positioning of the medium and large flagship SUV, the arrogant configuration, the blessing of the FYRA four-wheel drive system, such a gold combination and a lower price than the pre-price (26.59-37.09 million yuan), the proper explosion is undoubted.
This is a new masterpiece of Lynk & Co seeking a breakthrough, and it is also an important role in the upward development of China's own brands. Based on these values and significance, people's attention and expectations for Lynk & Co 09 are unprecedentedly high.
More than a month after its launch on October 20, Lynk & Co finally pulled this flagship product in front of the national automotive media and accepted a comprehensive test. The delivery time of the Lynk & Co 09 is also earlier than the previously mentioned February 2022, and the delivery of some models has already begun.
It's a mule or a horse, and it's always a walk. Can Lynk & Co 09 continue the current fire? Are there deficiencies on the road to starization? As the delivery curtain slowly opens, it is time to dissect.
01 Tailored to the standard of blockbusters
Before Lynk & Co 09, the price ceiling of Lynk & Co brand products was 261,800 yuan for the compact SUV Lynk & Co 05, Lynk & Co 09 directly crossed the medium-sized SUV, crossed the previous price ceiling to sell at 265,900 yuan, and the top price (370,900 yuan) even exceeded the medium and large pure electric vehicle Extreme Kr 001 (360,000 yuan), which is a very bold and risky decision for anyone to look at.
From the perspective of the product strength of Lynk & Co 09, Lynk & Co puts the space, configuration, power and price valued by Chinese to buy a car, almost in strict accordance with the "explosive" standard to create. The empowerment of the SPA architecture allows the power of Lynk & Co 09 to have the capital to surpass all independent brands and catch up with the joint venture brands.
First look at the space, Lynk & Co 09 can provide 6 seats, 7 seats two kinds of seat types, length, width and height is 5042×1977×1780mm, wheelbase reached 2984mm, four sets of numbers are more than the benchmark competitor ideal ONE (5030×1960×1760mm, wheelbase 2935mm), larger than the classic 7-seat explosive SUV Highlander (4965×1930 × 1750mm, wheelbase 2850mm) is not a little bigger. Even the Volkswagen full-size SUV Tourone lost to the Lynk & Co 09 in height (1773mm) and wheelbase (2980mm).
Such a size is Lynk & Co 09 brings the largest possible driving space in the car, the front driver's seat C position, the two-row gold C position of the double cabin double C design provides a comfortable driving experience, as for the three-row space that has been criticized by some media, through this test drive, it is found that it is not particularly crowded, and the medium figure of one meter and seven heads can move freely in three rows.
Chinese consumers like to pursue large spaces when buying cars, especially for a medium-sized SUV for families with two or even three children in the same house for three generations, space is an important measure. This point, Lynk & Co 09 can be described as the essence of deep.
Look at the configuration, steering wheel heating, front and rear seat heating, front seat massage, Bose sound with 14 speakers, trunk induction tailgate, 5G high-speed network + 12G storage + 128G memory to create a smart cockpit, 12.8-inch full-color voice-activated W-HUD, 12.3-inch full LCD digital instrument, 6-inch intelligent central control screen, two 1.4-inch LCD knob screens, the configuration of Lynk & Co 09 can definitely be described by the word "heroic", So much so that many media have doubted whether the price of 265,900-370,900 sold by Lynk & Co 09 is a loss.
As for the power, the entire Lynk & Co 09 series is equipped with a 2.0T engine, which is divided into two versions: light mixing and matching 48V BSG motor, the maximum output power is 187kW, the peak torque is 350N·m, the official data of the WLC fuel consumption is 9L/100 km, NEDC fuel consumption is 7.9L/100 km; the plug-in hybrid version is equipped with P1+P4 dual motors, the maximum power is 317kW, the peak torque is 659N·m, and the pure electric mileage is 60KM (WLTC)/ 80KM（NEDC）。
It is worth mentioning the chassis of Lynk & Co 09, Lynk & Co 09 is equipped with front double wishbone independent suspension and rear integrated multi-link independent suspension as standard, aluminum components account for 48%, plus air suspension + CCD continuously adjustable electronic vibration damping system, ground clearance can be adjusted to 160mm-250mm, so that the vehicle's control, steering calmly, but also easy to drive muddy, rough road. This was fully verified during the test drive.
The last thing to talk about is the appearance, the appearance design of Lynk & Co 09 is actually somewhat controversial, the "T" shaped large mouth vertical grid grid is a bit of an ideal ONE taste, some people like this design very much, and some people can't accept it. In short, people's aesthetic opinions are different, and the design of Lynk & Co 09 can directly hit the aesthetic G-spot of some people, which is considered a success.
02 The biggest challenge comes from yourself
On the product force, Lynk & Co 09 is undoubtedly a very strong and competitive model, Lynk & Co Used all the bottom cards on Lynk & Co 09, and gave a sincere pricing - 26.59-37.09 million, such a car, is destined to become a powerful disruptor of the market segment.
According to official statistics, as of the day of listing on October 20, 2021, the cumulative orders of Lynk & Co 09 exceeded 10,000. Medium and large SUV is a niche market segment, the competitiveness of independent brands in this field has been very weak, 300,000 levels of independent brands in the large SUV is even more rare, only the ideal ONE, Hongqi HS7, Lantu FREE, Weilai ES8 these products.
In addition to the ideal ONE, the average monthly sales of these models are only more than 1,000 units, which shows the difficulty of 300,000 domestic medium and large SUVs to stand in the market. The cumulative orders before the listing of Lynk & Co 09 have exceeded 10,000 units, indicating that the start is good, and the market recognition is still very high.
The competitors of the Lynk & Co 09, in addition to the ideal ONE that is also an independent brand, should be a 6-seat/7-seat SUV of the joint venture brand, such as toyota Highlander, Volkswagen Tuon, and Ford Explorer. These competitors have their own strengths, such as Highlander's fuel consumption, Tuang's space, explorer's power, the ideal ONE can be on the green card, but on the comprehensive strength of the product, Lynk & Co 09 is obviously better. Especially in the field of digital intelligence, Lynk & Co 09 can hang almost all competitors of the same level.
Under the blessing of strong product strength, the opening of Lynk & Co 09 is predictable, and the suspense lies in whether this popularity is sustainable. At this stage, its biggest challenge is actually not from competitors, but from itself.
In the past, many independent brand "net reds" did not lose in the hands of the enemy, but were destroyed in their own hands, and there were many cases of self-destruction of the future because of a careless operation under the good situation of achieving a good start.
Lynk & Co 09 is busy delivering at this stage, the most important thing is to ensure that the products delivered to the user's hands are genuine, boutique, intact, not defective, reduced, defective, if necessary, should also be open and transparent, or as a service provider sincerely solicit the opinions of the majority of consumers, show sincerity, and do not play concealment, fraud (Euler good cat is a living case).
Independent brands rarely appear like Lynk & Co 09 such a product force can resist the joint venture brand model, Lynk & Co 09 in Lynk & Co, In Geely, in China's national automobile industry, all have very important value and significance, we are very happy to see the success of Lynk & Co 09, and do not want Lynk & Co 09 to fall into those foreseeable and avoidable troubles.