As SAIC Roewe's first strategic MPV, the iMAX8 has received great attention from consumers as soon as it is listed. With the liberalization of the three-child policy, in order to meet the needs of more home users, Roewe has renewed and upgraded the iMAX8 and launched the 2022 model in a targeted manner. So, what are the highlights of the new car?
An MPV that doesn't look like a driver
In the medium and large MPV segment, most models give people a strong sense of business. If a home user buys, it is often given the image of a driver, making many consumers retreat. However, the Roewe iMAX8 is quite young in terms of design, which can bring users a pleasant visual perception.
The first is the oversized grille of the front face, which is reported to be inspired by the bucket arches in ancient Chinese architecture. Officially named "Longlin Grille", it is very delicate under close inspection. Above the grille is a penetrating daytime lamp, which is highly recognizable. The headlights on both sides also use LED light sources. A variety of design elements make the Roewe iMAX8's aura quite powerful.
Coming to the side, you can see that the Roewe iMAX8 adopts a complex folded design, which makes the temperament of the whole vehicle highlight the sense of strength and sportiness. The body length of 5016mm shows the heroic temperament of one of the large MPV. In order to ensure the privacy of the occupants, Roewe also equipped this model with a rear privacy glass, and the sense of grade is spontaneous.
The design of the tail is also very atmospheric, with a horizontal trim strip that connects to the taillights on both sides, which is eye-catching. It has to be said that compared with the competitors of the same level, the 2022 iMAX8 is one of the few medium and large MPV that can take into account the needs of home users.
In particular, the newly added Jifeng blue body color scheme presents a fresh and elegant, comfortable and stable visual experience. The temperament connotation of the Roewe brand is fully revealed, which is very suitable for family users to buy.
Flexible spaces and many luxurious features
For home users, driving comfort is undoubtedly the most central aspect. The Roewe iMAX8 is completely in line with the needs of consumers.
The first is the space aspect, the width of the new car reaches 1909mm, which means that the lateral space for passengers will be very abundant. The critical wheelbase section, on the other hand, reaches 3,000mm, giving the second and third rows a generous longitudinal space.
As we all know, home users who buy MPV generally like to travel. Whether there is enough storage space becomes a problem. On the 2022 iMAX8, Roewe adjusted the featured configuration of the "Magic Bar" to a double storage space that can accommodate more items needed for the journey.
In addition, SAIC Roewe also installed the same small table board behind the first row of seats of the iMAX8, which not only places snacks for children during the journey, but also can move the office and place notebooks and other items, bringing high practicality.
As a benchmark product, the Roewe iMAX8 is even more dazzling in terms of configuration. It is equipped with many luxurious equipment, such as the standard two-row electric adjustment leg rest of the whole series, I-MAX giant screen panoramic double sunroof, etc., showing excellent luxury functionality, which can bring a more satisfactory travel experience for family users.
Protecting the family is paramount, and crash testing verifies excellent safety
Those who know MPV know that due to the high utilization of space, it is more difficult in terms of safety design. Therefore, the passive safety of many MPVs is more general.
(Screenshot of the test results on the official website of China Insurance Research Institute)
However, the Roewe iMAX8, in the notoriously harsh crash test of China Insurance Research Institute, showed excellent safety. In terms of occupant safety in the car, it received the highest overall rating (G). The 25% frontal bias collision, side impact, roof strength, and seat/headrest all received Excellent (G) ratings. In contrast, many models only get good (A), average (M) or poor (P) test results.
In addition to excellent passive safety, the Roewe iMAX8 has a peer-leading performance in terms of active safety. It is equipped with a series of driver assistance configurations, such as lane keeping, active braking, parallel assist, lane departure warning and other systems. It can be said that this MPV can not only bring users all-round protection, but also enhance the sense of security of travel, help users better driving, especially novice drivers.
For mature consumers, buying a model with a high retention rate is obviously a wiser choice. Because when changing cars, you can feel the benefits of real work.
From the official understanding of SAIC Roewe, in order to reassure consumers, the roewe iMAX8 has launched a one-year 20% discount / two-year 30% discount value-preserving repurchase policy. From the author's understanding, it is understood that its repurchase price has been higher than the residual value rate of mainstream MPV. Therefore, consumers can completely "taste the early" as much as they want. The reason why SAIC Roewe dares to make this commitment, its core support point is naturally a high degree of confidence in the strong product strength of Roewe iMAX8 itself.
Write at the end
As the flagship product of SAIC Roewe, the launch of iMAX8 has undoubtedly refreshed consumers' new understanding of autonomous vehicles. Its shape design full of Chinese culture, the luxury and comfort configuration of the cross-level and the all-round "hardcore safety" body, the comprehensive competitiveness is unparalleled in the same level, and the quality-price ratio exceeds the world's top brands. The manufacturer guidance price is only 18.88-25.38 million yuan, just imagine, this price range, which medium and large MPV can "a war"?