After the automobile entered the new energy era, independent car companies have made efforts to deepen the field, hoping to achieve "curve overtaking" on the wave - on an equal footing with joint ventures, and even based on the high-end market. However, there are also car companies that have insight into the market and take advantage of the opportunity to develop fuel vehicles, such as Hongqi and the Great Wall. In the Chinese market, the average selling price is more than 200,000 yuan, and the domestic fuel vehicles that can sell more than 10,000 in a single month are only tank 300 and Hongqi HS5. According to the manufacturer's official information, the tank 300 delivered 10,108 vehicles last month, and the Hongqi HS5 was 15,240 vehicles.
Both cars can be called the pride of the country, but the reasons for their popularity are not the same.
What pleases consumers is first of all product strength. According to the word-of-mouth data of a car home website, the appearance design, power combination and driving space are the three points with the highest satisfaction of tank 300 owners. Tank 300 inherits the tough exterior design of hardcore off-road, while giving a modern fashion atmosphere by optimizing lines and reshaping the shape of headlights. It is not too much to call it one of the most beautiful domestic cars. Tank 300 body space is above the mainstream level, it is worth mentioning that the rear seat supports flat placement, and two people can carry more items if they travel.
The tank 300 is equipped with a 2.0T+8AT combination and comes standard with a four-wheel drive system (time-sharing and timing). This power system, the power output is smooth and stable, enough to control any urban road, as well as support most of the off-road environment. The product force is indeed hard enough, but it is not the core reason for its popularity. The Tank 300 is ostensibly selling "hardcore off-road", but is actually trying to peddle a "way of life". The vast majority of people who buy 300 tanks can use the off-road function several times a year, and they can probably count it with one hand.
There aren't many opportunities to show off your talents, it doesn't matter, just have it. Just like many people require the engine to be as large as possible, so as not to overtake and accelerate when the power is weak and lack of stamina. Tank 300 can support the off-road needs of most people, which is the value of "realizing dreams". In addition, the shape of the tank 300 is more stylish than other hardcore off-road vehicles. Driving in the city, do not feel abrupt. The clever combination of human "common sense instinct" and "differentiation instinct" is the secret of Tank 300 winning people's hearts.
The owners of the Hongqi HS5 are also most satisfied with the three performances of the exterior design, power combination and driving space. The exterior design of Hongqi HS5 is relatively close to the German car, the lines are soft and simple, not too much to create a sense of oppression, more in line with the aesthetic preferences of the Chinese people. The body size is in the middle of the same class, the wheelbase of 2870mm is more prominent, the seating space performance is very good, and the utilization of storage space has not reached the ideal height. Hongqi HS5 adopts a 2.0T+6AT combination, starting, cruising and accelerating and other actions are performed quickly and smoothly, there is no hard injury, and it is more smooth to drive.
Like the Tank 300, product power is only the foundation, and the reason why the Hongqi HS5 is selling well is that everyone has the ability to pay for the feelings. Hongqi's unique historical status has created a unique brand sentiment in the history of Chinese automobiles. However, the transformation into the civilian market, the quality of the model is very bad, and the key price is still above the joint venture car. In recent years, holding high the banner of breakthrough, inviting former Rolls-Royce design directors to control the brand style, digging up BMW and other luxury car company professionals to control the manufacturing, the improvement of the quality of Hongqi models is obvious to all.
Although the national economic income has fluctuated in the past two years due to the impact of the epidemic, the demand for luxury cars has continued to rise. With the luxury first group "BBA", the total sales volume in 2020 broke into the record high since China, exceeding 700,000 vehicles, of which Mercedes-Benz increased the most, an increase of 11.7% year-on-year. This year's performance is not as strong as last year, mainly due to the shortage of chips, and the actual market demand is very strong. The people have money in their pockets, are willing to buy luxury models, brand feelings + excellent quality, and the Hongqi HS5 has become the favorite car of some people.
Tank 300 and Hongqi HS5, with accurate positioning and excellent product power, have become the leaders in the tide of the times. The most important thing is that they can also create a head effect, enhance the image of domestic cars through word-of-mouth, and drive the market's recognition of independent car companies. Of course, the influence of the two is limited, and it is difficult to completely reverse the low brand image of independent car companies. But this is also a good start, I hope that more explosive high-end domestic cars can emerge in the future, so that the outside world can see the charm of China's quality.