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Changes in the marketing system under the dual blow of the epidemic + lack of core

With the improvement of people's living standards, as well as the changes in the urban traffic environment, consumption concepts and consumption habits are also constantly changing, many families have no longer satisfied a car, began to develop in the direction of two or even three cars, more additional purchases and replacement demand is gradually released.

However, it is not easy to choose a suitable family car.

Generally speaking, the first car in the family is often an all-rounder, requiring full care for the car needs of multiple family members; generally a fuel vehicle, which guarantees long-distance travel; preferably an SUV, with good passability; it must have enough space and reasonable configuration to meet the needs of different family members.

Changes in the marketing system under the dual blow of the epidemic + lack of core

Additional models do not need to be comprehensive, can be more targeted, and can pursue more prominent product strength. Additional models can give priority to the choice of trams, good driving experience, low cost of use, unlimited purchase; you can consider more comfort and driving pleasure, you can choose a car or crossover; in terms of configuration and comfort configuration, you can also put forward more targeted needs.

SAIC-GM's new Buick Micro Blue 6 pure electric sedan directly targets the needs of young middle-class families to increase their purchases and purchases, tailored to the expectations of the consumer market, and fully considers consumer demand in terms of appearance, configuration, comfort, quality and battery life. In particular, the core product strength of pure trams is also the endurance that consumers are most concerned about, and the micro blue 6 has excellent competitive advantages.

The real endurance is 518 kilometers, and the electricity costs a few cents per kilometer

The weilan 6 series is equipped with an advanced ternary lithium battery pack, the battery capacity is increased to 61.1 kWh, and the comprehensive cruising range is increased to 518 kilometers. Many people may not have a concept of 518 kilometers, if this range is from Beijing West Railway Station, you can drive to Hohhot in one breath under full power. If it is used for commuting, then a charge can basically last for a week, and it takes only 30 minutes to charge at room temperature, and it can be charged from 30% to 80%. On the highway, it's time to go to the toilet or have a cup of coffee and you can start again. In view of the cold climate in the northern winter, Micro Blue 6 is integrated into the intelligent temperature management system, even in the extremely cold environment, the system drives the heater to heat the battery coolant, which can improve the charging efficiency, and can improve the power loss situation, solving the worries of northern consumers.

Changes in the marketing system under the dual blow of the epidemic + lack of core

The outstanding advantage of the slight blue 6 is that the endurance of 518 kilometers is real enough. Many brands out of publicity considerations, the endurance is very high, 600 kilometers, 700 kilometers, but only the theoretical endurance, is in all conditions are ideal to achieve, only has theoretical significance, if you believe in this data, halfway easy to anchor. The 518-kilometer endurance provided by the micro-blue 6 is the data derived from various environments that really include serious urban congestion. An ordinary person can achieve it in daily driving. At the same time, the cost of new cars is particularly low, the power consumption of 100 kilometers is only 12.6 degrees, if charged at night, the electricity cost of 100 kilometers is less than 10 yuan, and each kilometer only needs a few cents, which is much cheaper than buses.

In addition, as a pure electric sedan, the micro blue 6 can provide acceleration and smoothness that fuel vehicles cannot match. The new car is equipped with a high-efficiency permanent magnet synchronous motor, the maximum power reaches 130kW, the drive motor can release the maximum torque at the moment of start-up, the start is very brisk, 0-50km/h acceleration takes only 3.1 seconds, when the green light is on, it can be easily catapulted out.

Of course, if you like a gentler driving mode, the slight blue 6 can also be fully satisfied, the new car provides "normal", "sport" and "single pedal" three driving modes, can fully meet the needs of different drivers or different driving environments. The "single pedal mode" is particularly interesting, with the vehicle accelerating when pressed on the accelerator pedal and the deceleration pedal vehicle slowing down until it stops, which is particularly simple, super practical, and especially suitable for severe congestion.

Layer by layer rugged safety design

Due to the fact that electric vehicle models have previously erupted in various safety accidents, especially some brands that lack historical accumulation, they are eager to achieve new cars when they launch new cars, and they have not done enough safety tests, and at the same time, there is also a lack of accumulation in safety, resulting in the hasty launch of new cars often have safety hazards and leave a shadow for consumers.

As one of the world's largest and oldest automobile companies, Micro Blue 6 has fully followed the forward development of the five-star body structure since the beginning of the design of the new car, and the vehicle architecture design is higher than the collision protection safety regulations. The new car adopts a high-performance BFI integrated body structure, which avoids the weak links caused by multiple welding and greatly enhances the integrity and support of the vehicle. The new car creates an independent high-strength double-frame protective structure, similar to a double-hulled submarine, which can provide safer protection for the cockpit.

Changes in the marketing system under the dual blow of the epidemic + lack of core

In terms of battery safety, which consumers are generally worried about, the battery cells of power batteries have undergone 13 types of extreme safety tests such as puncture, extrusion, soaking, fire, overcharge, over-discharge and short circuit, and increased rail, drop and transverse column collision experiments higher than the requirements of regulations, ensuring the safety of the battery in the extreme environment. The IP67-rated sealing design guarantees the highest requirements of dust protection and 1 meter underwater immersion for 30 minutes, ensuring battery safety even after wading in the summer. In terms of battery pack protection, the micro blue 6 body frame adds a number of through-line anti-collision beams, which increases the weight of the battery pack, objectively also reduces the density of the battery pack, but provides a full range of collision protection for the battery pack. In view of the possible collision safety problems of the battery pack, the new car battery cell insulation adopts aerospace-grade nano temperature control material aerogel, coupled with more than 400 system-level safety requirements and measures such as dual independent high-voltage discharge design, all-weather monitoring and early warning of battery status, etc., to create an impenetrable protective wall for the battery pack.

In terms of driving safety, the micro blue 6 is equipped with an auxiliary driving system including FCA forward collision warning, CMB collision mitigation, LDW lane departure warning, APA automatic parking, etc., and the whole series is equipped with Bosch ESP electronic stability control system, TPMS intelligent tire pressure monitoring system, AUTO HOLD automatic parking system, combined with the body structure and 6 airbags that meet the five-star safety collision standard, which can provide relatively comprehensive active and passive safety protection and improve driving safety.

The shape pulls the wind, the configuration is powerful, and the space is practical

In addition to the top level in terms of battery power and safety, the shape, interior, configuration and intelligence of the micro blue 6 have also reached the leading level of the same level.

For young consumer groups, appearance is the primary productive force. A beautiful car, like marrying a beautiful wife, looks good for yourself, and others look envious. The face value design of the slight blue 6 is very unique and original, belonging to the level that can be remembered at a glance in the crowd. The new car adopts a unique cross-border body design, the shape is elegant and smooth, the flowing lines outline the dynamic and passionate silhouette, and the simple plane with the twisted curved surface makes the light and shadow have a vivid sense of dancing, which is worth adding a chicken leg to the designer.

Changes in the marketing system under the dual blow of the epidemic + lack of core

In terms of interior, the new car adopts a suspension wing around the design, which is very simple and temperamental of new energy vehicles, and the materials and workmanship are very sophisticated, reflecting the quality that the joint venture car should have. Most of the easily accessible areas are covered with soft materials, which gives a higher feeling and a very affinity touch. The LCD dashboard + large LCD screen enhances the scientific and technological temperament and also enhances the convenience of handling. The car machine supports Super ID personal account, OTA remote upgrade, mobile phone mapping and other functions, in terms of intelligent communication, into the mainstream of the industry, the annual 100G on-the-fly free traffic is also enough. In addition, the new car built-in an upgraded version of the iFLYTEK voice system, moving the lips can control the air conditioning, music, navigation and other functions, and the car machine response is fast, and it is very silky to use.

Changes in the marketing system under the dual blow of the epidemic + lack of core

In terms of comfort configuration, the new owner's driver's seat provides 6-way electric adjustment, front seat heating, automatic constant temperature air conditioning and other comfort functions. The integrated panoramic canopy, which extends from the front windshield to the rear, brings a transparent sense of space and vision enjoyment, especially when traveling, you can relax your mood. In terms of space that many people care about, the front and rear rows of the new car are very generous, even if the trunk space that is easy to ignore is 455L, and the rear seats can be expanded to a maximum of 1098L after the rear seats are flattened, which can be used to pull goods, can be used to move, can easily put down the refrigerator air conditioning washing machine, when traveling, it can even be used to make a cameo double bed.

Write at the end

Comprehensive evaluation, as a new Buick pure electric family car, micro blue 6 product force is very outstanding, all aspects of the performance is very balanced, perhaps there is no particular highlight of the special out of the advantages, but also do not have any obvious shortcomings, is a very balanced very suitable for family purchase of models, especially in terms of safety, in terms of real mileage, micro blue 6 reached a level more than the same level.

At the same time, the price of micro blue 6 is not expensive at all, starting at 159,900 yuan, enjoying a very friendly car purchase policy. 50% down payment, 24 periods of 0 interest to buy a car; replacement and additional purchase needs of users, can enjoy 6,000 yuan replacement subsidies; at the same time, users can also enjoy roadside assistance, door-to-door car delivery services, car maintenance packages, professional annual testing and other gift packages. Existing Buick owners recommend others to buy a car, and they can get 200,000 (worth 2,000 yuan) of Beikehui points.

In the face of such a sincere car and a sincere policy, what else can you ask for?

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