Following the stunning land of South China in November, the new Smart Genie #1 Concept Car Global Roadshow China Station landed on the banks of the West Lake on December 9, 2021 and was held in the central square of Pinghai Road, Hubin Pedestrian Street, Hangzhou. As the first all-round display of the new luxury pure electric vehicle technology brand smart after the comprehensive renewal, the China Station Roadshow will also land in Cities such as Ningbo and Shanghai, presenting the smart brand with both new luxury style and the infinite charm of tomorrow's technology for the majority of Chinese car fans.
The new smart genie #1 concept car global roadshow Hangzhou station grand opening
New Luxury Fun comprehensively shows the creativity of future life
With the theme of "No One Is Tomorrow", the roadshow organically combines innovative interactive forms with cutting-edge digital technologies to comprehensively present a new look of the brand. The majority of car fans can not only get a glimpse of the mysterious appearance of the new smart genie #1 concept car, but also explore the infinite possibilities of future urban transportation with smart through online and offline synchronous interaction.
Fans explore the future with smart through online and offline interaction
Explore the future and create inspiration. Through on-site interaction, consumers can truly feel the creativity and imagination of Smart's new brand visual system, and the artistic creativity instantly stimulated can become a reality in the inspired community in the APP. At the same time, Smartidea, a new trendy lifestyle brand under Smart, brings the latest trendy fashion products, integrating unlimited inspiration into all aspects of life. This time, Smart has joined hands with beats, the world's leading audio brand, to present cross-border cooperation products, presenting a more smart hedonistic choice for young consumers.
Smartidea co-branded fashion pieces
Smart co-branded with Beats
The new smart genie #1 concept car fully reveals the evolution direction of future production cars
The new Smart Genie #1 concept car incorporates tomorrow's technology with a new luxury fashion, revealing the evolution direction of the new generation of smart pure electric cars. In terms of appearance, it applies the "sensibility and sharpness" design philosophy tailored by the Mercedes-Benz global design team for the smart brand, and the future sense of technology of the whole vehicle shows the three elements of "love", "purity" and "surprise". Under the exterior dimensions of a compact SUV, the Smart Genie #1 Concept also has an interior space comparable to that of higher-level models.
Brand new smart genie #1 concept car
In terms of technology, the new smart genie #1 concept car is equipped with a high-performance, highly integrated computing power architecture, which can centrally control four core modules such as infotainment system, driver assistance system, electric drive electronic control system, and electronic/electrical system; it also has leading passive safety technology and ADAS intelligent driver assistance system that matches the highest technical level in the industry. In addition, for the first time, the concept car adopts a highly recognizable "geometric polyline" UI/UX user interface and interactive design style to create a "smart universe" intelligent human-computer interaction system. The new generation of smart mass production models will be officially launched next year, with unique innovative technology to meet consumers' diversified needs for smart pure electric vehicles, becoming the urban close friend of the tide pioneer group in each journey.
With "user center, digital drive" as the core operating concept, whether it is a product or a service, smart will focus on user needs and bring users the best brand experience through cutting-edge digital technology. With the official launch of the "smart car" official APP with full-scenario functional integration, the smart brand has built a perfect user digital ecosystem composed of official mini programs, websites and APP, integrating travel, social networking, life and co-creation to create a seamless digital experience. Fans and car owners can participate in the activities through the above platforms to get the opportunity to experience the new smart brand up close.