A high-quality film and television work is often like a comprehensive "work of art", not only unique ingenuity, but also need to be exquisitely crafted, if it is stained with some ancient rhyme, it will have more taste. From the history in memory to the stories on the screen, the popular TV series "Wind Rises Luoyang" not only recreates the style of Luoyang, but also explores the new charm of the ancient city of China.
Look at the past and the present, and find the right point of convergence in cultural inheritance
Because of this drama, Luoyang's cuisine, beautiful scenery, and humanistic customs have been on fire, and Luoyang's leisurely ancient city has also become a high-frequency word. As the ancient capital of the Thirteen Dynasties, Luoyang has a thick history and culture, this time can be out of the circle in the form of film and television works, perhaps many people did not expect, but it is iQiyi's "intentional", which also corresponds to that sentence - excellent works can always find an entry point from the long history and culture.
From the deep restoration of scenery to culture, to the emergence of landmarks such as 109 Square and Heaven, "Wind Rises Luoyang" not only arouses the audience's curiosity, but also shows the cultural scale of the ancient capital Luoyang. The film and television works created based on the "artwork" are inseparable from the background of the times and the sustenance of culture, through "The Wind Rises in Luoyang", we can see the bold innovation of the theme, the traditional culture under the expression of film and television language, and are committed to promoting the treasures of traditional Chinese culture to young people.
Quality output, enhance the confidence in cultural traceability
The development of the cultural industry is inseparable from the traceability of traditional culture, and excellent film and television works can often best see the spiritual essence of a national culture.
In the ancient capital of Luoyang constructed by "Wind Rises Luoyang", nanshi, bad well, Lianfang, NeiweiFu, Bailifu and other scenes depicted day and night, showing the prosperity of Luoyang's fireworks in the daytime, and the simplicity and mystery of the quiet night, related topics such as #Wind Rising Luoyang Lens Aesthetics # quickly appeared on the hot search, and there was no shortage of viewers in the bullet screen who affirmed the empty mirror and picture structure of the series. Watching a drama can not only allow the audience to follow the protagonist to investigate the case, but also immersively dream back to the ancient city of Luoyang and feel the splendid cultural charm of the ancient capital of China, which may also be a factor in the popularity of the play.
But it's easier said than done. During the filming period, more than 40,000 square meters of scenery, more than 100 scenes were restored, more than 5,000 costumes and shapes (ornaments) were taken, and more than 15,000 art props were used... From art manuscripts to real-life scene construction, "Wind Rises in Luoyang" is a reproduction of urban landmarks, architectural styles, and scenery changes such as Taichu Palace, Xianju Hall, Heaven, Ming Hall, Dingding Gate, Hanjiacang, Yingtianmen, Tianjin Bridge, Tianshu, Duanmen, etc., which shows the grandeur and magnificence of luoyang's ancient capital in the play, and comprehensively shows the profound cultural background and aesthetics contained in Luoyang.
Quality comes from details, and good quality is often to do every detail to the extreme. At that time, the furniture gradually began to change from the floor to the height, and the "crescent stool" that began to prevail was restored in the play; the beaded pattern on the costume of Baili Hongyi was very popular at that time; the crystal Buddha head that appeared in the Vientiane Hall who would have thought that it was the result of the prop group lasting two months and connecting 2400 steel wires... It is the superposition of these "inconspicuous" details that ultimately gives the show a texture in the eyes of the audience.
It is not difficult to see that rich historical and cultural resources are an inexhaustible treasure house for film and television works, and in today's rapid development of the cultural industry, inheritance is always the foundation and the premise of innovation, but good inheritance must also be inseparable from the promotion of innovation. It can be seen that "The Wind Rises in Luoyang" has made many extensions to Luoyang and traditional culture, and at the same time has made the creation of popular words with traditional cultural charm such as "fair" and "very good". Rooted in the cultural genes of the Chinese nation, more and more platforms are vividly embodying the spirit of responsibility of literary and artistic creators in the new era.
Value-led, giving answers in practice
Since the beginning of the broadcast, "Wind Rises Luoyang" has not only been hot in China, but also out of the borders, and has been on Twitter trends in Thailand, Singapore, Vietnam, and South Korea when it was finalized; after the series was launched, it was on Twitter hot search in Thailand and South Korea; MyDramaList, the world's largest Asian film and drama community database, received a rating of 9.3 points at the beginning of broadcasting...
To create a Chinese film and television culture for the world, it needs to be silently infiltrated. This time to build a communication bridge between the "Luoyang" IP and the public from a young perspective, and dismantle the innovative expression of cultural IP, which can be described as making the IP out of the circle on the cultural content track.
As a series of IP with Chinese historical and cultural characteristics, "Luoyang" is the first shot fired by iQIYI's "Huaxia Ancient City Universe", through the launch of film and television IP that shows China's splendid civilization, the ancient Luoyang has rejuvenated its youthful vitality, not only achieving a breakthrough in cultural inheritance, a new breakthrough in film and television expression, a new breakthrough in the promotion of original IP, but also a new breakthrough in business model and a new breakthrough in the combination of culture, enterprise and government. More and more young people are willing to embrace traditional culture in various forms, which is not only the embodiment of cultural self-confidence, but also the platform's initiative in disseminating Chinese history and culture.