Airport exclusive parking, has now become a lot of car owners in the choice of models of a value, especially for business people, in the airport can have their own model brand of exclusive parking space, not only can save a lot of parking costs, but also reflect the brand superiority, after all, not all brands have their own airport exclusive parking area. Nowadays, with more and more new energy vehicles, for these car owners, the airport is not only the need for parking, but more importantly, charging, in order to meet the needs of consumers, new energy brands will also move the position of competition to the airport.
A few days ago, buying a car network Buycar made a special trip to Beijing Daxing Airport and Capital Airport to explore the differences between the exclusive charging services of various brands of airports.
GAC Aeon: Charging, parking, car viewing, rest and rest in one space
After entering Beijing Capital Airport, the editors first saw the GAC Aean Super Charging Service Center, which officially began operation on December 2. The charging service center can be said to occupy the "C position" of the parking lot, which can be seen by the naked eye when walking out of the terminal building, and the walking distance is no more than 5 minutes. The editors learned that the charging service center has set up a total of 42 exclusive parking spaces, two DC fast charging piles and 19 AC slow charging piles. GAC Aean car owners can park here for free for 72 hours, and if they exceed the time, they need to pay the required fee. It should be known that the charging standard of the timed parking area of Beijing Capital Airport is 2.5 yuan / 15 minutes, and the daily cap price is 80 yuan; the long-term parking area is 80 yuan / day. If calculated on a three-day business trip, it can save up to 240 yuan for the owner.
In addition to parking spaces, GAC Aean's charging service center has also set up a new car display area and a special rest area. Among them, the rest area is open for car owners for 24 hours free of charge, while waiting for pick-up, you can enjoy an exclusive leisure and entertainment platform.
Xiao Peng: You just have to travel, and I'll leave the rest
As we all know, the new force car companies can do the most is the service, and even some people joke that "the new force of car manufacturing can do anything except call the customer Daddy." Although it is a joke, it also proves the service attitude of the new forces from the side. However, in the airport parking and charging area, the new forces have a certain lack compared with traditional car manufacturers. In the airport area, the editors only saw Xiaopeng's "exclusive charging space". It is understood that Xiaopeng is currently the only car company with a new car manufacturing force stationed at the airport.
The charging space features 23 parking spaces, two Exclusive SuperChargers and 6 Slow Charging Piles. Xiaopeng car owners can enjoy 72 hours of free parking here, and the overtime part costs 2 yuan / hour. Compared with GAC Aean's overtime payment according to regulations, Xiaopeng's charging standards are more humane. In addition, the editor noted that the parking space scribing of the Xiaopeng charging space is the most standard charging scribing area of all brand parking areas, and the owner can directly use the XPILOT auxiliary system to park. In addition, the owner can also temporarily hand over the car keys to the staff in the charging space, and can entrust the staff to help charge.
BBA: Airport parking and charging services have their own advantages, and Audi performs the best
In addition to the above brands, the established luxury company BBA also occupies a place in the airport parking area. BMW exclusive parking charging service area is a very inclusive parking area, whether it is BMW, Rolls-Royce or MINI, as long as it is a BMW Group brand, you can enjoy the service of parking and charging here, and the editor also saw a number of BMW fuel vehicles parked here. This exclusive parking and charging service area offers 47 exclusive parking spaces, including 10 charging spaces. In addition to this, the owner can also store the keys, avoiding the embarrassing problem of carrying inconvenience. The editors learned that BMW's parking area is not free, but has a fee of 2 yuan per hour.
Mercedes-Benz's brand charging and parking service was established at Daxing Airport, which is called "Star Station". In the Star Station, there are 23 exclusive parking spaces, 4 60 kW DC fast charging piles and 8 7 kW AC slow charging wall boxes, and provide car key storage and valet parking services. However, it should be noted that the Star Station is only available to Mercedes-Benz EQ brand owners, and the service object is only the pure electric model of the Mercedes-Benz EQ brand.
In contrast, Audi has shown a lot of generosity, and has established "Audi Exclusive Travel Service Center" in Terminal T3 of Capital Airport and Daxing Airport, both of which provide more than 40 parking spaces and about 10 charging piles. Moreover, whether it is a fuel vehicle or a pure electric model, as long as the owner of the Audi can enjoy free parking at these two airports. However, temporary parking needs to be booked with the dealer 0-3 hours in advance, and 48 hours, 96 hours, and 168 hours need to be booked with the dealer 12 hours in advance.
The editor has this to say:
In the past, automotive products were dominated by product strength, and each brand had at least one of its own housekeeping skills in terms of fuel saving, safety, and comfort. However, with the advent of the era of electrification, most companies purchase three-electric systems from the same suppliers, so they are almost the same in terms of endurance, power performance, and driving experience. At the same time, in order to ensure the safety of the battery, electric vehicles generally built based on pure electric platforms will use higher strength materials in terms of body structure. In other words, in the era of electrification, everyone's product strength is almost the same, and product strength is no longer an important factor in determining sales.
At this time, service is a carrier of how to experience brand differences. Creating an exclusive brand area at the airport is just the right kind of service. First of all, the airport is mainly for high-end business travelers, which is also the main target group of major automobile manufacturers, while providing services for existing car owners, it is also showing its good service model to other potential customers; secondly, the establishment of an exclusive brand area at the airport not only meets the needs of car owners temporarily parking to pick up passengers, but also meets the needs of car owners for business trips. If it is a long business trip, the owner also stores the car keys here and entrusts the staff to help charge them. Enhance the brand favorability of existing owners, increase the sense of belonging of car owners, and make enough preparations for future owners to buy vehicles. Of course, more importantly, these car companies have also made up for the mileage anxiety of new energy owners to a certain extent through service upgrades, so that new energy car owners have more confidence when buying and using cars.
At present, the automotive industry is experiencing a change from product power to service force, grasping every scene and extending the service radius, which is the key for auto companies to win the victory in the New Energy Red Sea market in the future. After visiting and investigating, buying a car network Buycar also found a mystery between airport charging services between various brands: low-cost or free charging parking strategies, which also confirmed the fierce competition between car company services and the seriousness of internal rolls.