On December 4, 2021, Dongfeng Fengshen passed a show called "Descend!" in The Taikoo Cang Wharf Cultural and Creative Park in Guangzhou, witnessed by hundreds of Yixuan family fans, mecha players and track masters from all over the country. Dark Night - Dongfeng Fengshen Yixuan Family Annual Fan Festival" officially announced the establishment of the official "Dongfeng Shen Dun Bureau", which also opened the road of fan economy after Dongfeng Fengshen.
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In the name of the god Dun, young people are drawn
In fact, the fan economy is not a new species, and the artists who are worth more than 100 million yuan in the entertainment industry rely on the huge fan group behind them. In the technology circle, Xiaomi is undoubtedly the beneficiary of the fan economy, in the automobile circle, there is no shortage of brands with a huge fan base, it is with the addition of these fans, so that the brand step by step to enhance themselves, so under the sweep of the tide of rejuvenation, Dongfeng Fengshen's choice of fan economy is undoubtedly in line with its youth strategy.
At the end of the year, the active young people have suppressed their emotions for a year because of the epidemic, and undoubtedly need to be released, and the Dongfeng Fengshen chose the form of music carnival, which can most stimulate the vitality of young people, so after a hiphop song full of positive energy "Dongfeng God DUN Bureau", the scene was immediately ignited, and the name of the god DUN, which has the meaning of "opportunistic", has just enough to let more young people get to get it, and also promotes the steady profit of the Dongfeng Fengshen.
Of course, the concept can certainly attract people, but the real recognition of picky young people needs really powerful products, even if it is as strong as "Rebus" still has to rely on the Millet mobile phone added by Snapdragon to establish a "dynasty", so the wave of Dongfeng Fengshen also needs a strong person who can make young people "surrender".
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Co-creation of dark nights to gain recognition
Therefore, in this activity, Dongfeng Fengshen released the "mysterious" Dark Night Family, and the first product of the family came at the same time, and once killed the Dark Night Yixuan MAX of the German benchmark B.
The success of each product undoubtedly meets two conditions, one of which is widely recognized by the target population; The second is to have the top strength in the industry. Regarding the first point, Dongfeng Fengshen used a form called co-creation, which cleverly gained the approval of the target group.
The young consumer group of Generation Z is undoubtedly the group of people who are currently recognized as the "most difficult to engage", so since you have such an idea, you will design it yourself. Yes, this Dark Night YiXuan MAX, whether it is the main color of the black gold wind on the appearance, or the details of the armor grille, the bilateral four-out tail throat, the broken tail wing, the dark night rim, the kryptonite brake caliper, or the black gold interior, the cool black suede cover and the dark night exclusive embroidery LOGO These elements are all created through the feedback of fans' needs, so when it meets fans, it can undoubtedly be favored by them.
In terms of performance, the Mach power system developed by Dongfeng Fengshen for many years provides a powerful fuel engine and a hybrid system of only 6.81 seconds for this dark night Max, coupled with a chassis based on DSMA's advanced modular architecture, which has also been adjusted by the CTCC champion team to provide track-level performance that can be recognized by the industry.
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A game-breaker counterattack on the cusp
Rejecting boring product shopping guides, Dongfeng Fengshen's activities at the fan ceremony are more spiritual, and through the two-dimensional doomsday science fiction theme experience, e-sports, Fengshen Driving Fun League, "Dark" Food Appreciation, KTV and many other immersive interactive methods, the positioning of Dark Night Yixuan MAX "Track Armor" is more deeply rooted in the hearts of the people.
At the same time, there is still a model of fan co-creation, and after each car owner sprinkles a wave of dog food through talk shows, hip-hop performances or "I love you" with ten Chinese words, the barrier between fans is also broken at this moment, and they also have a common belief.
If in the past few years, Dongfeng Fengshen has worked hard to improve its technical hard power, then in recent years, especially after the sudden rise of the Yixuan family, the direction of its thinking has shifted to the market break and sales counterattack, and rejuvenation is a new outlet for the automobile market, as "Rebus" once said, "In the wind outlet, pigs can take off." "Not to mention the East Wind God who has accumulated for many years."
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summary
The next story is more logical, with the deepening of user experience, Dongfeng Fengshen through the Thanksgiving Family Banquet, CTCC viewing, Fengshen Driving Fun League, visiting the factory, Yixuan MAX fan party to this Yixuan family fan festival and a series of activities, established its own basic fan group, and at the same time in September and October sales, have exceeded 10,000 vehicles, becoming the sales champion of China's sports car, all of which stem from having a strong product and the control of the outlet.
Since you have found your own "unique cheats", then in the most competitive market segment, Dongfeng Fengshen does not seem to have to fear any opponents, since the product has the strength to break the game, then seriously spoil the powder, continue to pass on the brand faith, will eventually make the brand a towering tree.