Previously mentioned women's positioning of the brand, many people may first think of BMW Mini, Volkswagen Beetle, Fiat 500 and other cars. Today, when new energy is in power, more people may think of Euler. Because Euler, whether it is the appearance, interior design, body size, and even mileage, is very in line with the needs of female consumers.
Recently, in the latest issue of the Ministry of Industry and Information Technology's list, Euler has two new cars exposed. Among them, one is the Euler ballet cat that was unveiled at the Shanghai Auto Show, and the other is the white cat that was launched in April last year. Next, let's take a look at whether these two new cars can attract today's female consumer groups.
Model: Euler Ballet Cat
This is a retro model, because the vehicle is driven by pure electric, so the front face does not have a conventional forward grille, with arched headlights on both sides, with silver front bar trim, immediately feel back to the 70s and 80s of the last century.
On the side of the body, the more rounded outer cam arch, with the bright black pie wheels, further shows the retro atmosphere of the new car. The oval exterior mirror shape, with chrome trim and silver door handles, instantly brightens the side of the ballet cat.
In terms of the rear window, the rear window glass area is less, with a wider black border, deepening the retro feeling of the ballet cat, the lower part of the window line, equipped with a larger size spoiler, so that the tail is not monotonous as a whole, the shape of the taillights, and the wide silver rear bar echo with the front face front and back, making the rear of the new car very recognizable.
In addition, the overall vehicle size of the Euler Ballet Cat is 4401/1867/1633mm, and the wheelbase is 2750mm.
According to the Ministry of Industry and Information Technology, Euler Ballet Cat currently only provides a set of pure electric powertrains, equipped with a motor with a maximum power of 126kW, and equipped with lithium iron phosphate batteries, but because the capacity of the battery pack is not clear, the actual mileage is not clear.
Model: Euler White Cat
As one of the more entry-level models in the Euler family, the White Cat is only 3625 in terms of body size; 3621/1660/1530; 1520mm, wheelbase 2490mm, which is quite compact. Thanks to its relatively compact size, the Euler White Cat has become the first choice for many women in the purchase of pure electric models for home use.
The new car, the exterior design, the size of the model, and even the powertrain that were exposed by the Ministry of Industry and Information Technology this time have not been modified. The updated part of the car is mainly in terms of battery pack, the new car will be replaced by a ternary lithium battery to a lithium iron phosphate battery, Xiaobian believes that after the battery is replaced, the endurance should be the same as the current model.
For consumers, the purpose of this is undoubtedly to improve the safety of the battery pack. After all, many consumers are now afraid of the battery pack fire, lithium iron phosphate battery because the stability is higher than the ternary lithium battery, in the event of an emergency, can improve the safety factor of the battery pack, to a certain extent to reduce the risk of battery pack fire, improve the safety of Euler white cat.
At the same time, lithium iron phosphate batteries are also conducive to reducing costs and making the price more affordable.
Edit = Huang Zhifeng
Producer = Luo Zuxing