Do you remember Ali's large-scale entry into community group buying, and finally criticized by the People's Daily as "no ambition"? Now things have taken a "turn" back. Not long ago, the People's Daily once again published an article evaluating this matter, saying that Ali has embarked on the right path and will usher in a new era. Why has the attitude of the People's Daily changed so much in a short period of time, and what has Ali done in these months?
The rise of community group buying
The sudden rise of community group buying is due to the impact of the epidemic, but because the epidemic is in a more severe moment, in order to prevent the large number of people from gathering, many supermarkets and vegetable farms have been forced to close. However, after these places are closed, it becomes extremely inconvenient for everyone to buy vegetables, and if you use traditional online shopping, it has been several days since the dishes have been delivered, when the dishes have long been no longer fresh.
So in this case, how can we ensure that everyone will eat fresh dishes? At this time, people think of the way of community group buying, community group buying is simply by e-commerce to collect a piece of regional everyone's needs of the order, and then by e-commerce from the wholesaler to take the goods, and finally according to the order to package the dishes to the community leader of each area, and then everyone can take their own packaged dishes from the group leader.
The head of the community, generally a small store in each area, express stations and other businesses, e-commerce will take the way to pay some commissions to recruit them to be the head of the group, help store dishes, sort out orders, deal with some after-sales problems, etc. The biggest advantage of this kind of community group purchase is that it is convenient and fast, first of all, there is no need to pay such a high errands fee to takeaway, and the arrival speed is very fast, the dishes are also very fresh, basically the previous day to order dishes, the next day can get.
The original intention of community group buying was to help everyone buy better and cheaper dishes, but then the intervention of capital gradually made the entire industry gradually start to deviate.
Embarked on the "crooked road"
After the community group buying fire, capital saw the business opportunities contained in it. Pinduoduo, Meituan, Didi and many other Internet giants have entered the game, and for a time the entire community group buying industry has become the battlefield of the Internet, dozens of community group buying platforms have risen from the ground, and even Ali has announced an investment of 20 billion yuan to enter the game. But soon the problem appeared, because there were too many competitors, resulting in the entire market into a very serious involution, everyone thought about how to kill more competitors, the only way to get more markets.
At this time, large enterprises began to use the most familiar tactics, that is, the war of attrition, everyone frantically threw money into the community group buying industry, engaged in preferential price reductions, and the price of many dishes was lower than the market price. This practice interferes with the stability of the market, because many group buying platforms and market vendors have the same purchase channels, and now they are crazy to reduce prices, resulting in the same quality of dishes, and the group purchase price is much cheaper than that of market vendors. This makes it more and more difficult for many market vendors to do business, and sales are greatly affected.
So the "People's Daily" spoke out, saying that many Domestic Internet companies have no ambitions, should not only know to grab business with vegetable vendors, but should pay attention to innovation and technology research and development.
Ali found the right direction
With the intervention of the relevant departments, the industry began to gradually cool down, and with the departure of one enterprise after another, the industry gradually became more and more organized. Ali can currently be said to be the leader of this industry, and recently Ali's "Taocai Cai" has been praised by the People's Daily, which said that Tao Cai Cai found the correct way to open the community group purchase.
First of all, Ali no longer cut prices without a bottom line, but controls the price within a reasonable range, so that community group buying will not affect the business of market vendors, plus the market can buy vegetables immediately, without booking in advance, so many people return to the market. In addition, Ali will expand the purchase channel, in addition to cooperation with wholesalers, now Ali began to directly dock with farmers, this purchase channel, not only for Ali to save the difference earned by middlemen, so that everyone can buy cheaper dishes.
At the same time, it can also help farmers broaden the sales channels of products, and to a certain extent, help farmers solve the problem of unsalable and backlogged agricultural products, which is also in response to the three rural policies of relevant departments. We can see that this time Ali really woke up. The development of community group buying has experienced a series of setbacks, and finally returned to the right track, not only becoming a more convenient channel for everyone to buy vegetables, but also becoming a channel for farmers to ensure their income.
I hope that in the future, more enterprises with a sense of responsibility like Ali can stand up to help the entire industry transform in a more professional direction, not just think about making money, but also think about how to make the industry develop healthily. Judging from the current situation, the future community group buying will continue to develop in a good direction, which is also a good thing.
Ali went the right way this time, the People's Daily "changed its mouth" to praise, and Ma Yun breathed a sigh of relief
The people once again "named" Ali? However, this time it was a "change of mouth" praise, ali finally woke up