In Shanghai in April, the city is quiet. Behind the silence there are countless forces surging forward. Among them, in a series of divine operations in which residents help themselves solve the problem of demand and supply, the four words "Shanghai regiment leader" stand out.
It seems to be a light, connecting between material reserves and organizational system distribution, solving the real needs. At a time when many people admired the infinite ability of the leaders of the delegation, we found that many of them were in the fashion industry.
For example, Wang Ling, president of Dieyi Fashion Group, in order to buy black tiger shrimp for his children, became the leader of 6 regiments, obviously sealed in the building, but he could mobilize suppliers, properties, volunteers, from the allocation of goods, logistics and transportation, to the distribution of materials, each link has uncontrollable unknowns, but each link has all broken through; for example, Wang Yang, the head of the Xinhua Road Street Fahuayuan, the designer, she used Excel to do data statistics, clearly listed the list of goods, and also made a version of Chinese and English comparison. For example, after visual artist and independent photographer Elysy Lei Minyi helped neighbors realize egg freedom, he wrote an article "Shanghai Regiment Leader Raiders" and published it on social platforms to try to help more people...
How did the "Shanghai Regiment Leader" do it? They originally came from the fashion industry, how to use their group leader experience to bring thinking to the fashion industry?
Delivery is the most important part of the commercial closed loop. Now, our understanding of delivery is probably going to be: delivery without leaving home.
Dynamic zeroing is a system project that needs to mobilize the linkage of various departments of the city, and in the case of urban closure, a series of measures such as material supply and green channels can be taken to ensure the maintenance of social order. Just like the fashion industry under the epidemic, global economic integration, textile and clothing and other fashion trade is part of the economy, the global industry in the extensive production and supply level than labor costs, than logistics cost performance, all is not the dimension of the neck of the technical card, the stock economy in the trade orders must be one or the other. Entering 2022, major markets such as the United States and the European Union have reopened, and many textile and garment enterprises in Vietnam have resumed work at a rate of 100%, and orders have been ranked in the third quarter of this year. When one area is in lockdown, other areas are in the rush window period, with normal delivery of orders to gain market recognition at the same time, shaping the ability to deal with uncontrollable unknowns. In the face of an uncertain future, delivery can still be guaranteed.
In the past three years of the epidemic, the industry has repeatedly mentioned the book "Black Swan" by American writer Nassim Nicholas Taleb. In this book, there is an important concept - "antifragility". "Vulnerability" is something that can be greatly affected by small fluctuations. "Antifragility" in contrast is to make things unsuitable for fluctuations. For example, when the accumulation of wood, the higher the accumulation of bricks, the higher its "vulnerability", then the "anti-fragility" corresponds to the crisis that breaks out to avoid fragility and instability.
When facing fragile things, there is an effective means of reducing vulnerability, which is induced in advance. Before the fragility of things has reached its peak (the arrival of the peak is uncontrollable), the vulnerability crisis is triggered by artificial means in advance, although there will be some damage, but this damage is within the controllable range. From this perspective, the epidemic is to some extent the "anti-fragility" in the era of radical change.
The "Shanghai regimental commander" is in the known extremely unsatisfactory situation of poor transportation and people being blocked, predicting that there may be logistics obstacles, material allocation difficulties, entering the active mode in advance, and actively exploring in unknown areas is like advancing in a minefield. Their ability is to solve the problem during the epidemic, and after the epidemic, they will eventually return to their positions and release their respective energy in their original positions.
The basic logic of the private domain is based on social networking, and the largest social platform is in the WeChat ecosystem. In fact, the position of the "Shanghai regiment leader" is also based on social networking and Based on the WeChat ecology.
In a list released by Tencent Smart Retail: T+ Brand Private Domain Value List, the famous consultant Liu Run cited some successful cases of fashion companies operating as private domains when serving as a judge of this list. From these cases, we can also see the success rules of the "Shanghai regiment leader".
When it comes to organizational strength, Lin Qingxuan is regarded as a classic case. In fact, Lin Qingxuan's case in 2020 is not only excellent at the organizational level, but also at the operational and commodity levels. In the first few days of the new crown epidemic, Lin Qingxuan's performance of more than 300 stores and more than 1,700 shopping guides has always been: zero. In addition to writing a touching and profound letter "Darkest Moment, Seeking Light Inward", founder Sun Laichun also quickly adjusted:
Organizational strength - from the original marketing department to draw manpower, leading the design and copywriting to form a "content factory",
Operational power - let more vivid and grounded content replace the original poster copy,
Commodity power - let the content distribution of the circle of friends of the shopping guide replace the offline counter, and when the retail terminal is blocked, it will go backwards.
It is undeniable that the epidemic in 2020 turned Lin Qingxuan into a crisis and quickly trained the ability of private domain operation. However, in the epidemic of 2022, logistics and transportation in the cut-off and control were blocked, and many enterprises were constrained by both online and offline. At this time, how to deal with the uncontrollable unknown is particularly critical.
The ability to operate in the private domain is an internal repair given to the industry in the first half of the three years of the epidemic. In the second half, the need to deal with uncertainty will be more in-depth.
Urban influence is composed of multiple dimensions, the Pearl of the Orient, which has experienced many battles, contains many "Shanghai regimental leaders" like people who have come forward with wisdom and strategy in the change, and stress responses, and believe that such a group of people have the ability to solve the mystery of reality, whether it is in the past or the future, whether it is to solve a meal and a vegetable, or to build a fashion industry.