Emblem of the Winter Olympics
Winter Paralympic emblem
The color system comes from the refinement of Chinese cultural colors
The yamagata drawing of the competition area uses the green mountains and green water style of Chinese long scroll painting.
The sports icon is inspired by the conformal structure of Chinese characters, oracle bones, and ancient culturally carved symbols
Samaranch once said: "If a gymnasium that cost tens of millions of dollars to build has no Olympic landscape, it is not an Olympic venue." "The visual presentation of the image landscape of the previous Olympic Games is based on its distinct and unique image landscape, conveying the cultural characteristics and national aesthetics of the host country, with a high degree of recognition, which can not only fully reflect the Olympic spirit, play an effect of motivating athletes and increasing the atmosphere during the game, but also perfectly show the national image and spiritual connotation of the host country and the host country."
The image landscape design of the Beijing 2022 Winter Olympics, on the basis of drawing on the valuable experience of 2008, actively explores and innovates in the systematic, architectural construction and management mode of the Olympic image landscape design, integrates Chinese elements, and forms a complete and multi-dimensional Olympic image landscape design strategy, so as to show the Chinese image in the new era and tell the Chinese story more confidently.