Rural revitalization should not only "beautiful environment" and "plant scenery", but also "increase appearance" and "plant culture". Yesterday, the 2021 "I Plant Landscapes for the Countryside" Yangtze River Delta Youth Rural Revitalization Design Competition was held in Fengjing Town, Jinshan District. In more than half a year, more than 500 college student teams and young designers across the country have carried out creative "big competitions" with Jinshan rural public space and local products as the content, burst out more than 300 effective design schemes, and finally 34 works won the first prize and 6 works won local awards after anonymous review, expert review, villagers' online voting, and roadshow display.
Different from the past, due to the needs of epidemic prevention and control this year, the finals adopted the dual model of "offline + online" and presented the roadshow content of 19 works in the form of live broadcast. The college students used pictures, multimedia and other display techniques to explain the project background, existing problems, transformation direction, and design theme in the form of a roadshow.
After nearly 3 hours of competition, in the end, "Dongfeng Fusheng , Lohas Shengxin" and "Bringing the Mountain" won the first prize in the rural space design category; "Jiufeng Agricultural Fruit and Vegetable Gift Box Packaging Design" and "Langxia August Fragrant Rice Brand and Packaging Design" won the first prize in the local product category.
The scope of participation is getting wider and wider
"How to make the countryside really beautiful and bright?" More fresh blood is needed. From 2019 to 2021, the "I Plant Landscapes for the Countryside" Yangtze River Delta Youth Rural Revitalization Design Competition was held in Fengjing for the third year, from more than 200 college students in the first year to nearly 1,000 college students and young designers in more than 20 universities in the second year, attracting more and more participating teams and more and more entries.
According to Zhou Zhicheng, a supervisor at the School of Fashion and Art Design of Donghua University, more than 500 teams from all over the country signed up to participate in the competition this year, and the organizing committee screened out more than 250 valid submissions from 300 submissions, and then selected 40 excellent works from 168 shortlisted works to participate in the finals after online blind evaluation and offline voting of nearly 20 experts from 14 colleges and universities.
It is worth mentioning that this year's competition continues the classification of works of the previous two sessions, of which micro-transformation and small creativity are characterized by Jiangnan culture, exploring the harmonious coexistence of rural public space construction and public services and local civilization; the other is created with brand connotation, empowering the characteristics of local products "soil", the most concentrated folk customs, folk customs and folk feelings, and conforming to the rural people's yearning for a better life. At the same time, the organizing committee also added other design categories such as clothing design and special video production this year, enriching the categories and depth, and making the combination of art design and rural construction more diverse.
The landing cycle is getting shorter and shorter
As one of the organizers of this competition, after the launch of the event, Fengjing Town has become a big hit for college students in the Yangtze River Delta region to step on the topic. Among the 40 outstanding works, nearly half of them involve Fengjing. As an important force in Fengjing Town to promote the municipal beautiful rural demonstration village, Xiafang Village has nearly 10 rural space works, and some design works have successively moved from paper to gratifying progress.
"Species" is in demand, and more "real" is in results. After three years of careful cultivation, "I plant scenery for the countryside" is not only the "activity" and "brand" of Fengjing Town, but has been deeply integrated into the higher quality integrated development of the Yangtze River Delta. The design content and scope of the competition have gradually expanded from the space design in the first year to the space and property categories, although the content covered is more and wider, the cycle of "works landing" is getting shorter and shorter.
The sense of gain is getting stronger and stronger
In the roadshow works of the day, the xiafang village party group service point, shengxin village youth center and other works are pinned on the young designers' beautiful imagination of rural space. Designers will also pay attention to the packaging of agricultural tourism products such as "Xi Mu Ting" fruit beer, Fengjing "Jiufeng" agricultural products, "Guru Da No. 19" rice, and the flying design adds icing on the cake to Fengjing's Wuhua Tianbao, adding a lot of aura, and also allowing the talents of young designers to be brought into full play.
"In recent years, Fengjing has been exploring the renewal of ancient towns and villages, and the Yangtze River Delta Youth Rural Revitalization Design Competition has been held in Fengjing for three consecutive years, gathering new forces of 'scenery' and bringing a 'young perspective', and Fengjing is gradually becoming a new town with modern characteristics." Hu Xiaolan, secretary of the party committee of Fengjing Town, said.
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Source: Drunken Beauty Fengjing
Edit | Cheng Jiayu (Trainee)
Editor-in-charge | Liu Jiayuan