Source: World Wide Web WeChat public account
In response to some netizens posting a bullet screen saying that the hat worn by actor Wu Xize in the TV series "A Piece of Ice Heart in the Jade Kettle" was "very similar to the ancient Korean hat", on December 3, Wu Xize posted a correction on Weibo, "This hat originated in our country and was later spread to other countries." When it comes to this kind of principle issue, I would like to say more, but I really can't see my own traditional culture being misunderstood. ”↓
Some netizens left a message under this Weibo, saying, "Culture should not only be inherited, but also culture needs to be carried forward." Another person said, "Watching the drama, I also found that 2021 is almost over, I didn't expect to see such a barrage." Some netizens said, "In the "Qingming River Map" made by the Northern Song Dynasty painter Zhang Zeduan, there are also figures wearing hats, wearing round neck shirts, belts around the waist, and riding donkeys. ”
However, there are also some Koreans who are sensitive again and rush out to compete.
According to South Korean media such as Asia Daily, on December 8, Seo Seok-deok, a professor at South Korea's Chengxin Women's University, posted on social media Instagram that Chinese actor Wu Heize's remarks about "the origin of Korean traditional hats and hats originated in China" were "acts of ignorance."
Xu Kunde said that after the Netflix TV series "Kingdom" made "Hat" famous, Wu Xize seemed to be envious. The hat was a hat often worn by adult men during the Joseon Dynasty, and its shape distinguished between identity, status, etiquette and so on. He also said that after "Hanbok", it is now called China as the originator of "Kasa Hat". Kimchi, ginseng chicken soup, Arirang (traditional folk song), these are all distorted to originate in China. "I hope That China will learn to respect other cultures first."
In response to Xu Kunde's remarks, some netizens said, "This Korean professor has said some ignorant words many times, is it good to respect the examination of historical records, paintings, and physical cultural relics?" The hat began in the Song Dynasty Fanyang Kasa, flourished in the Mongolian Yuan, and to the Ming Dynasty, there were square tops, domes, net weaving, tangled browns, and bamboo weaving. The netizen also accompanied it with "evidence"↓
Indeed, it is not the first time that Xu Kunde has used this to hype up the heat. After the fire of the Korean drama "Squid Game", he posted on Instagram that Chinese costumes copied the costumes of "Squid Games" and matched the actor Wu Jing wearing "Chinese" clothes and the protagonist Lee Jung-jae in "Squid Games". ↓
In addition, he also sent an email to Baidu to protest that Korean traditional clothing was marked by Baidu Encyclopedia as "Korean traditional clothing", asking Baidu to correct the entry. On March 30 this year, Xu Kuide set his sights on Cantonese ginseng chicken soup, and he emailed Baidu to protest that the ginseng chicken soup in the entry was written as food originating in China, "and in fact, ginseng chicken soup should be Korean." In December last year, Xu Kuide also provoked the "kimchi dispute".
The comment of the South Korean media is that it is not South Korea that Xu Jiongde wants to promote in the end, but Xu Jiongde himself.
Source: World Wide Web/Zhao Jiandong Liu Jie
Previously reported: Apologies against the will? Lever Wu Kyung copied the "Squid Game", this Korean professor is a Chinese "habitual offender" who touches porcelain!
Source: Patch One Knife/Little Tiger Knife
Netflix's original Korean drama "Squid Game" has caused considerable discussion around the world, and people who want to touch porcelain and hype are coming again.
On October 5, Seo Kok-deok, a professor at Sungseong Women's University in South Korea, posted on social media Instagram that Chinese costumes copied the costumes of "Squid Games", accompanied by a contrast between actor Wu Kyung wearing "Chinese" clothes and Lee Jung-jae, the protagonist of "Squid Games".
Xu Said, "In shopping apps, it is very wrong to use Lee Jung-jae's photo to sell green sportswear that is famous for TV dramas. ”
But it was added to the south Korean media and became: "The (Chinese) shopping app printed the chinese characters 'Chinese' on the famous green sportswear in the play, and even used Lee Jung-jae's photo for sale." ”
Although Xu did not mention the printing of the Chinese character "China" on his clothes, he continued in his post: "There are too many things [in China] that copy Korean content... Kimchi, ginseng chicken soup, hanbok, etc. originated in China. ”
Such strange remarks spread to Chinese social media, and netizens were shocked by such ignorance.
In the face of this fact that is really difficult to tamper with, Xu Jiongde himself cannot continue to open his eyes and talk nonsense. In a telephone interview with Korean media on the 6th, he said: "There is a misunderstanding, but the photo cannot be edited and modified." ”
He then deleted the post and reposted it on the 8th, saying: "I mistakenly used the photo, so there was a completely different misunderstanding from the essence of my article." I am sorry. I will be more careful not to have such misunderstandings happen again. Thank you. ”
01
Is such an apology acceptable Chinese?
Let's take a look at the professor's "sincerity" in apologizing: just in the first half of the same "apology" post, Xu Jiongde is still talking about "hanbok".
He said that the introduction of Hanbok in the Oxford English Dictionary as "Korean traditional clothing" is a milestone of great significance after Baidu in China has referred to Hanbok as "Hanfu" and said it "originated in China".
That's it? Can an apology be sincere?
On September 7, Xu said he sent an email to Baidu protesting that korean traditional clothing had been labeled as "Korean traditional costume" by Baidu Encyclopedia and listed as "one of China's national intangible cultural heritages," and he demanded that Baidu correct the entry.
He rightly accused: "This (Hanbok) is an inherent culture in South Korea, and [Baidu] should recognize the 'historical facts' and introduce the 'correct facts' to the Chinese." ”
In fact, in addition to "Hanbok", the Korean professor has long been "inferior" in touching porcelain China.
On March 30, Xu Jiongde set his sights on Cantonese ginseng chicken soup, and he emailed Baidu to protest that the ginseng chicken soup in the entry was written as food originating in China, when in fact, ginseng chicken soup should be Korean.
Earlier, on February 16, the anniversary of the death of the famous Chinese Korean poet Yin Dongzhu, Xu Kunde wrote to Baidu on the same day asking for a correction of Yin Dongzhu's nationality. On the Baidu entry, Yin Dongzhu's nationality is marked as "Chinese" and the ethnicity is "Korean".
Xu Kuide claimed that the inscription "Patriotic Poet of The Chinese Korean Nationality" inscribed on the stone at the entrance to the former residence of Yin Dongzhu in Longjing, Yanbian Korean Autonomous Prefecture, Jilin Province, China, is a serious problem.
In December last year, Xu Jiongde provoked the "kimchi dispute" that has attracted a lot of attention to himself. He not only asked Baidu Encyclopedia to delete the description of "Korean kimchi originated in China", but also published an advertisement in the New York Times in January this year, the central theme of the advertisement was to express that "kimchi belongs to Korea", and Xu Jiongde also posted screenshots of the advertisement in his personal ins.
First threw out inexplicable brainless remarks, and then gave media interviews to hype up, although the final reversal of apologies, but such an operation, Xu Jiongde's exposure and heat increased unabated.
02
One of Seo's most well-publicized titles in media coverage is visiting professor at Sungkyunkwan University in South Korea, where he received his bachelor's degree in landscape studies from Sungkyunkwan University and his Ph.D. in the Department of Life Sciences at Korea University.
But he is better known in South Korea as a public relations expert.
When talking about his "original intention" in doing public relations, the most common example he cites is that when he traveled to Europe during college, he was often mistaken for a Japanese or Chinese, so he felt that Korea's popularity was too low, so he vowed to "engage in the cause of promoting and promoting Korea to the world."
Seo Kyung-deok's initial fame in South Korea was his series of moves to attract media attention over Dokdo Island (known as Takeshima in Japan), where Japan has a territorial dispute. In fact, before he set his sights on China in 2020, Japan was his "main target", and he often "leveraged" Japan and became a "regular customer" in Japanese media reports.
In 2005, Xu Jiongde published a one-sixth of an advertisement in Dokdo at his own expense in the New York Times. Some Korean media called him the first South Korean to advertise for Dokdo in a famous American newspaper, which attracted attention.
In 2008, Xu Jiongde published full-page ads in the Washington Post and The New York Times with sponsorship, and in 2012, he continued to advertise about comfort women in the New York Times to express his protest against Japan. In the same year, he also unveiled a large billboard for "Korean Tourism" in Times Square in downtown New York to promote Dokdo. In 2013, The Dokdo School, the first specialized institution for education in South Korea, was established, with Seo Kyung-deok as the first principal.
Until now, Xu Jiongde has repeatedly leveraged topics such as Dokdo and the Rising Sun Flag to Japan. On October 15 of this year, he sent an email protest against the British rock band Zeppelin's use of the Rising Sun Flag as a website wallpaper and T-shirt pattern.
On July 2, Xu wrote to the International Olympic Committee asking it to urge the Japanese Olympic Organizing Committee to remove the erroneous marking of Dokdo on the official website of the Tokyo Olympic Games. On April 2, Xu Jiongde also sent an email to the U.S. Indo-Pacific Command protesting the U.S. designation of the eastern waters off the Korean Peninsula as "Japan Island."
But even as a prist, Seo Kyung-deok himself is controversial in South Korea.
Some media have concluded that, first of all, his public relations strategy on the Dokdo issue is too old-fashioned. The media concluded that his favorite public relations method is to advertise in the New York Times, New York Times Square, and Madison Square Garden, believing that as long as it is promoted abroad, it will automatically produce a publicity effect, but as some people have commented: "As long as there is money, fools can advertise in the New York Times."
In addition, what Seo Kyung-deok is best at is to induce anti-Japanese sentiment in South Korea by setting up issues, and this blind pandering to nationalism has also been criticized.
Moreover, Xu Jiongde's public relations publicity looks very unprofessional. From Xu Jiongde's study experience, it can be seen that he has not received professional training in advertising and public relations at all, and he has no professional participation in advertising, so the advertising produced is difficult for the audience to understand, and even critics believe that his food advertising is suspected of plagiarism.
The senior editor of NPR once criticized his Advertising For Korean food ads in the New York Times: "I read it three times and couldn't understand it at all."
Some media believe that this is easy to understand - Xu Jiongde's purpose is not to publicize how remarkable Korean culture is, but to improve his reputation and gain more support from government companies.
But the question also arises: since Xu Jiongde has no papers in his professional field and his achievements in the public relations industry do not stand up to scrutiny, how did he become a full-time professor at the university in 2011?
03
Although Xu Jiongde's protests are numerous and the frequency of protests is unimaginably high, every time he writes an email or sends an ins protest, he can be "timely" captured or informed of the content of his emails by the South Korean media, including important media such as Yonhap News Agency.
In recent years, Hsu Kyung-tak has also mentioned a wealth of titles in interviews, including serving as a director of Sejong Academy of the Ministry of Culture, Sports and Tourism, a public relations ambassador for the excavation and investigation team of the South Korean Ministry of National Defense, and a public relations ambassador for the Seoul Association of Welfare Facilities for the Disabled.
Xu Jiongde has also appeared more and more frequently in the Korean entertainment industry, not only often appearing on variety shows, but also opening a cooperation with South Korean actress Song Huiqiao for nearly 10 years.
In 2013, Seo Kyung-deok and Song Huiqiao donated a Korean guide brochure to the Harbin Ahn Jung-geun Memorial Hall, and in 2018, the two traveled to Los Angeles to promote Korean history and culture. In January 2019, the historical propaganda website "Korean History" run by Xu Kunde was launched, and Song Huiqiao stood for him.
On October 9 this year, on the occasion of the 72nd anniversary of the death of South Korea's "anti-Japanese independence" activist Kim Joo, Xu Ande and Song Huiqiao donated Korean door signs to the Kim Jiu Refuge in Jiaxing, Zhejiang Province. According to media reports, this is the third time that the two have given Korean door numbers after the Lee Yan Martyrs Memorial Hall in The Hague, the Netherlands, and the Korean laborers' settlement in Kyoto, Japan.
Obviously, Xu Jiongde is no longer the person who needs to go to the New York Times to advertise at his own expense, and he himself has accumulated a wealth of official, social and media resources.
Through a series of exposure activities such as interviews with Korean media and appearances on variety shows, he has established himself in South Korea as a representative who has spared no effort to promote Korean culture internationally.
In the interview, he repeatedly mentioned his "original intention": he wanted the international community to know more about South Korea. There's nothing wrong with that, but as the South Korean media commented, "every case that triggers anti-Japanese sentiment gives him a certain degree of opportunism." ”
He has criticized the Japanese government for many years on issues such as comfort women and Dokdo, and has been involved in the cultural dispute between China and South Korea since 2020.
In Xu Jiongde's view now, every topic that can trigger "anti-China sentiment" needs to be fully utilized and turned into an opportunity to increase his popularity and opportunistically.
Xu Jiongde defended himself in an interview many years ago, saying that he was not a nationalist, saying that "we respect the cultures of other countries and respect cultural pluralism." All I've done is promote Korea's own culture. ”
But judging from his own actions, he exaggerated and even fictionalized cultural "controversies", used these edited voices to incite national sentiments in South Korea, and gained popularity and influence for himself by hurting the normal exchanges between netizens in the two countries.
Whether he is committed to the overseas dissemination of Korean culture, or whether he is gilding his identity and making gimmicks to earn traffic, I am afraid that only Xu Jiongde himself knows it.
As the South Korean media commented: In the end, it is not South Korea that Xu Jiongde wants to promote, but Xu Jiongde himself.