Per reporter: Fang Jingyu Per editor: Liang Xiao
Li Ji, Vice President of Investment and Development Department of Ximai Food
Image source: Photo by reporter Zhang Jian
With the improvement of consumers' healthy and low-fat diet concepts, healthy foods such as oats are becoming more and more popular among consumers as one of the meal replacements. On April 6, the 2021 China Food and Beverage Capital Forum hosted by the Daily Economic News was held in Chengdu. Li Ji, vice president of the investment and development department of Ximai Food, said at the meeting that oats have the characteristics of high nutrition and more naturalness, so they are deeply liked by the majority of middle-aged and elderly consumers.
"Generally, oats are divided into hot oats that need to be brewed with hot water and cold oats that do not need to be brewed with hot water. Cold oats originated abroad and have been warmly sought after by the younger generation of Consumers in China in the past two years. Therefore, the development of cold oatmeal has brought some changes to the entire industry, first of all, the attention of the industry has increased, and then the growth rate of the entire industry is also accelerating. Li Ji revealed.
How much market space does cold oats have in the future? According to Li Ji's prediction, drawing on the Japanese market situation that is similar to the consumption and eating habits of Chinese, the per capita oat consumption in the Japanese market is about 10 times that of China's current per capita oat consumption, most of which is cold food. "So we think that the market space for cold oats in China may be very large in the future." Li Ji said.
Daily economic news