Recently, the "Time to Brew tasting and tasting for a hundred years" hosted by the owner of Shede Wine Chengdu Station successfully concluded, on the afternoon of October 23, Zhengzhou Station took over the baton, and the soul communication between Sichuan and Henan was launched during the opening, so as to meet friends with wine, learn the wisdom of the house and gain, and spread the philosophy of culture and tradition.
On the banks of the Yellow River, the sages gathered together to pursue the Yellow River culture, interpret the wisdom of the millennium, on the same day, the guests sat around a seat for in-depth discussion, for a time it was not clear whether it was wine or humanistic atmosphere, opposite each other's souls, colliding with a spiritual spark, it can be said that it is a high-end spiritual feast of wisdom and life!
Conspire with culture
"Willing to give" echoes the core of the Yellow River
Ge Jianxiong, a senior professor at Fudan University and a Chinese historical geographer, delivered a speech entitled "Why the Yellow River is the Soul and Root of the Chinese Nation" at the Shede Wisdom And Old Wine Feast (Zhengzhou Station) as a special guest. From the natural environment to the human history to economic development, Ge Jianxiong talked about the origin of the Yellow River culture and the "six willingness".
Ge Jianxiong, a senior professor at Fudan University and a Chinese historical geographer
"In the process of mutual integration, the cultures of all ethnic groups have always been able to give up the dross and promote the essence, making the Yellow River Basin a melting pot for the people of all ethnic groups and smelting a splendid and brilliant Chinese culture, and this spirit of 'giving up and letting go' has driven the Yellow River culture and Chinese culture to this day." Ge Jianxiong said frankly.
The Yellow River Basin is the foundation of the common identity of the Chinese nation today, and in the final analysis, it stems from the continuous export of advanced culture and productive forces from the Yellow River Basin. At the same time that the sons and daughters of the Yellow River moved out, a large number of people of different nationalities moved into the Yellow River Basin.
On the same day, when talking about the operation of the enterprise, Wei Wei, vice president of Shede Liquor Industry, introduced the "six shedes" of the enterprise, which shows that the wisdom of shede in the Yellow River culture coincides with the "overall situation view" and "big vision" of shede liquor industry. ：
· Willing to innovate, the industry is the first to put forward the concept of ecological winemaking;
· Willing to time, 43 years of achievements in the old wine brand, the country's leading;
· Willing to discipline oneself, be the first merchant in China to propose the double year label of altar storage and filling;
· Willing to invest in building China's first ecological winemaking industrial park;
· Willing to adhere, the original "six grains fragrant process", the achievement of mellow and clean, harmonious high-end liquor;
· Willing to spread civilization, let "willing" become a distinctive cultural brand.
Through time and space, the business philosophy of Shede Wine Industry coincides with the Yellow River culture.
Friends with time
From the overall situation and the big vision to see "willing"
Wei Wei, vice president of Shede Liquor
"Willing to give two words, seemingly simple, actually condenses the essence of China's 5,000 years of civilization wisdom." Wei Wei, vice president of Shede Liquor, began with a clear meaning.
From the seven inaccessible doors of Dayu Zhishui to today's "Belt and Road" to jointly build a community of interests, a community of destiny and a community of responsibility for political mutual trust, economic integration, and cultural inclusion, willingness is the wisdom of China since ancient times, and it is also the philosophy of contemporary social elites to achieve themselves. Reluctance is the precious ideological wealth of the Chinese nation and the long-term development path precipitated by countless predecessors.
From a personal point of view, willingness is a kind of self-esteem and self-confidence. Even at a low ebb, people who know how to give up and get it can usually grasp the proper scale and make the right choice, so as to get out of the predicament and find a new self.
From the perspective of the enterprise, willingness is a kind of overall situation and big vision. "When we have the overall situation in mind and a clear goal, we can calmly deal with the gains and losses of one city and one place, and go to the end; when we have a big vision in our eyes, we can take the initiative to meet changes, properly look at local victories and losses, and move towards success."
It is the beneficiary and the practitioner, willing to use the development of the wine industry to interpret the "big picture view" and "big vision".
In the 1970s, in the face of the opportunity of rapid profit, the wine industry was not moved, insisted on ingenuity, stored each batch of high-quality base wine, proposed "ecological winemaking" in order to produce a cup of high-quality old wine, and made every effort to build an ecological winemaking industrial park;
In 2019, in order to comply with a new round of enthusiasm for the market's demand for quality, Shede Wine industry officially launched the old wine strategy, through the dissemination of old wine culture, strengthen the old wine brand, promote old wine products, guide the consumption of old wine, and evolve the relationship between manufacturers, to achieve a leap in old wine.
"In our eyes, there is never an absolute willingness to get, what we pursue is to be a friend of time, with the ultimate quality, with thousands of confidants, in the ingenuity of the old wine, to share the peak taste and willing wisdom of the win-win situation!" 」 Wei Wei said.
Based on Chinese wisdom
Willing to use culture to pry the leading coffee
"For wine companies, you take your wine seriously, customers and the market will give you returns, and if you waste this trust, you will eventually be abandoned by customers and the market." Zhang Yu, a famous writer and former chairman of the Henan Writers Association, said! When he went to visit the shede distillery, he was not shocked by the magnificent infrastructure, but by the strong aroma of wine pervading the factory and the serious and responsible attitude of the workers.
"The wise man of willingness is a good example of willingness." Zhang Tao, director of the phoenix financial channel, praised the guests who were willing to be wise, the cultural background was different, but the spiritual core behind it was the same.
"Giving the best wine to the guests first is a kind of willing wisdom." Yang Qing, a well-known media person, former editor-in-chief of Dahe Bao, and now a member of the advisory committee of Henan Daily Newspaper Group, interprets "willing to give" from the perspective of wine culture.
The leading elites from all walks of life in the "From Traditional Chinese Culture to Contemporary Chinese Wisdom" forum on the same day shared their views on "willingness". During the exchange, many guests mentioned the shed wine industry.
Between trade-offs
The brewing of good wine requires not only wisdom but also determination
In fact, the word "willing" has been deeply rooted in the genes of the shede wine industry. In the forum, Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company, told two stories behind it, which made people sigh.
Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company
Since 1976, shede liquor industry has stored the best brewed original wine in the old wine cellar every year. Around 2012, the famous wine was very popular, and some distilleries came to the company to buy these original wines at a high price but were decisively rejected. It is precisely because of this refusal that the liquor industry has a strong original wine capital, thus winning a longer-term development.
The second story, as we all know, is that Shede was the first enterprise to put forward the concept of ecological winemaking, from ecological water purification, ecological brewing, ecological raw grain, ecological cellaring, to ecological packaging, each link strives for perfection, investing a lot of time and money.
Seeing the big in the small, the liquor industry uses the spirit of reluctance to do things, with endless trade-offs and waiting, and finally brewed into this bottle of old wine brewed by time, whether it is physical or spiritual, it is a well-deserved "willing wine".
Cultural IP show style
China's wisdom, culture and charm are all in the wine industry
In addition to brewing a bottle of good wine, Shede Wine also continues to share the philosophy of Shede, empowering the brand, sharing a spiritual feast, and transmitting cultural power.
In 2017, Shede Liquor industry and Phoenix Network jointly created the "Shede Wisdom Figures" series of columns, had in-depth dialogues with the pioneers of the contemporary era, explored the wisdom of Shede with the audience, and precipitated a large-scale high-end cultural IP with unique "Shede" characteristics.
In July 2021, the feast of shed wisdom old wine was grandly opened in Chengdu, and it has gone through two stops so far. The event can be seen as an offline version of "Shede Wisdom People", or it will become another super IP of Shede Wine.
With "Willing Wisdom" as the core, Shede Wine Industry has achieved the resonance of national spirit and brand spirit!
In the future, the feast of old wine will continue to be invited to 8 cities across the country, inviting industry elites in 8 fields to carry out high-end dialogues with 8 different themes. Can be expected, can be continued, about the story of the willing, stay tuned (source: Dahe News)!