Beijing Fucai joined hands with Yoshinoya to open the "Double Eleven" feast, eating hot pot while doing public welfare

On the eve of the "Double Eleven Shopping Festival", people select goods to add to the shopping cart, just wait for the promotion to start, empty the shopping cart, and enjoy the benefits and happiness of the annual shopping festival.

This year, before the arrival of the Double Eleven Shopping Festival, Beijing Fucai opened a marketing campaign for lottery buyers in Beijing, cross-border joint catering brand Yoshinoya, launched "Eat Yoshinoya small hot pot, send Fucai that is, invoice!" The event, the free ticket is ten times the good luck of the "C-bit game" of Lucky Scratch. The campaign starts on October 25 and is on the supply basis.

During the event, anyone who purchases a new small hot pot package of 48 yuan - "Tomato Pot / Mushroom Pot" at the designated Yoshinoya hot pot sales store in Beijing can receive a "Good Luck Ten Times" luck lottery with a denomination of 10 yuan, and the number of each store is limited, while stocks last. If you win the lottery, you can hold the lottery ticket to any welfare lottery sales station in the city to collect the prize. Be careful not to scratch the security area in advance, otherwise you will not be able to claim the prize. (Hot pot is not available on Wednesdays, and hot pot is sold from 14:00 every day)

Small hot pot meets the ticket, delicious and fun! Beijing Fucai joins hands with Yoshinoya to eat healthily, and to entertain and scratch awards to help public welfare! Eat hot pot while doing public welfare! 160 Yoshinoya stores across Beijing participated in the event, allowing everyone to easily participate in the event and win gifts no matter where they are in Beijing.

Leveraging marketing is a common marketing opportunity in many industries, including the lottery industry. Especially the shopping festival, which is the time when the public wants to "burst", taking advantage of the marketing, from this shopping festival to promote the lottery, the development of new lottery buyers can be described as the time and place, lucky lottery, sports lottery agencies have launched relevant marketing publicity activities at this time.

For example, on Double Eleven last year, Hunan Sports Lottery took the opportunity to promote the new version of "7 Star Color" and launched the "7 Star Color" prize interactive activity. During the event, WeChat users in Hunan Province can obtain lottery qualifications by scanning the QR code of the event, and each WeChat account has 3 lottery opportunities per day. In addition, during the event period, any lottery buyer who purchases a single ticket amount of 20 yuan or more (including multiple tickets do not participate in this activity) can get an additional lottery opportunity by scanning the QR code on the ticket, and each ticket can only be scanned once.

The activity is full of sincerity, and in order to promote the new "7 Star Color", the award settings of the five awards are around: "7" this keyword this activity set up a first to fifth prize, of which the first prize is the "7" Star Cai Yao Award, the prize is Huawei nova7 mobile phone, a total of 10 units; the second prize is the "7" Color Tea Face Award, the prize is the Tea Face Pleasant Color 200 yuan member drink card, a total of 50 pieces; the third prize is the Yuan "7" Warm Heart Award, the prize is a portable insulation cup, a total of 200; the fourth prize is the "7" Riqinghe Award. The prizes are umbrellas, a total of 500, the fifth prize is the "7" Star Illumination Prize, and the prize is the Sports Lottery 7 Star Lottery, with a total of 11,500 tickets.

On this year's Double Eleven, Beijing Fucai cross-border catering brand enterprise Yoshinoya is starting from the catering scene that is closest to the daily life of the public, expanding the contact with the public, and intersecting with potential lottery buyers in new groups and commercial scenarios. At the same time, the most acceptable ticket for new lottery buyers is the "stepping stone" to facilitate everyone to understand and approach the lottery, so as to become a lottery buyer. If you're lucky enough to win the lottery, maybe you can empty your cart once and have a lucky shopping festival! (National Lottery Magazine)

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