Jimu news reporter Zhou Dan
Intern Zhang Qilin
The river city of Wuhan has entered the height of summer, and the annual ice cream war has begun again. Compared with the sweet and sweet taste of previous years, this year's ice cream market is "painting style is strange", Northeast iron pot stew, Changsha stinky tofu, Shandong onion fried milk, bamboo rice dumplings, crab fat... A variety of ice creams with seemingly strange flavors have successfully seized the C position in the cold drink market, attracting many consumers to try it.
What does these seemingly strange ice creams taste like? We tasted it for you.
Consumers are willing to buy it for early adopters
On June 16, in Carrefour, Mindong International Commercial Plaza, Hanyang, the Jimu News reporter saw that there was a freezer full of novel flavor ice cream: crab fat, black beer ice cream, Northeast iron pot stewed ice cream, Snow Emperor stinky tofu ice cream... The cheapest price is 6 yuan, and the expensive one is 8.8 yuan.
Many consumers who were visiting the supermarket said they "wanted to try it early".
Ms. Wang, a citizen, bought more than a dozen such ice creams at a time, and she told reporters that she often bought ice cream in the summer, and every time she went to the supermarket to encounter new ice creams and drinks, she would like to try them, "Before brushing a lot of new flavor ice cream on Weibo and Douyin, there were delicious ones, some said bad, which made me quite curious." ”
Jimu News reporter picked up a snow emperor Changsha stinky tofu ice cream, its packaging is now popular retro national tide style, comic version of the fire palace and stinky tofu collocation, very "Changsha". After the reporter paid the bill, he opened the package and saw that the appearance of ice cream was like a string of stinky tofu, but it was actually chocolate crispy, and it was also sprinkled with strawberries and peanuts. Don't look at it hot, but it is not spicy or smelly, and it is similar to ordinary crispy ice cream.
The reporter also purchased squid-flavored ice cream, which tasted mainly sweet, and the squid part became salty, and the squid grains were added to it, and the taste could be described as extremely "complicated". Another mustard green ice cream, matcha has a mustard flavor in it, and it obviously feels choking the throat when eaten.
Building a brand can retain consumers
It is obvious to all that with the continuous development of the ice cream industry, more and more products with unique tastes and unique shapes are competing to be launched, especially ice cream products with distinct Internet celebrity characteristics, which attract a lot of traffic once launched, and also usher in a new outlet for this traditional industry.
"It sells well, and a lot of young people like to try it." In the RT-Mart Jianghan store, the sales staff told the Jimu news reporter that although the ice cream brand is becoming more and more abundant nowadays, in general, most people are familiar with those old brands, which for some new brands, how to quickly attract the attention of consumers, especially young people, to attract them to taste the end, "net red" is a more effective means.
The "2020 Online Ice Cream Consumption Insights" report shows that ordinary tastes can no longer meet the increasingly picky "foodies", and more and more consumers will buy and try some niche flavors. For example, sweetness is no longer the only taste, and more and more savoury ice cream is entering the consumer market. Only by daring to innovate and break through and challenge the tip of people's tongues can we win the current and future markets.
According to industry analysts, the other side of the popularity of ice cream is actually "strange". Although the shape gimmick is curious enough, consumer evaluation is also mixed, and many have been labeled as "dark cuisine", so that some people are far away. If it is only to create a disposable, seasonal product or desirable, but if you want to build a brand for a long time, you still need to think more about the taste to retain the hearts of consumers.
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