22 years ago, in 1996, when I was a schoolboy, I watched two Hollywood blockbusters during the summer vacation, one called "Toy Story" and the other called "Brave Game".
At that time, when I didn't understand it, I thought it was very beautiful, and now I find that I can also witness history.
Toy Story is Pixar's pioneering work, the first computer CG animated feature film in human history.
Today's "Brave Game" is the first Hollywood fantasy adventure blockbuster introduced Chinese mainland.
The plot is still remembered by Pocket Jun:
The two children played the game and were sucked into the game. Then something magical and terrifying happened: ferocious lions, galloping elephant rhinos, giant spiders galloping
Chinese elementary school students, who had never seen such a big scene, shouted excitedly. However, there are also children who are too frightened to look down.
Just like the gentlemen and ladies of France, when they watched the first movie in human history, "The Train Comes In", they dodged in horror and even snatched the door and fled.
At a time when the film industry had not yet adopted CG special effects on a large scale, Brave's Game was definitely a childhood shadow series
22 years later, Jumanji is back! The core concept of this IP keeps the game cinematized.
However, after more than 20 years of visual impact from Hollywood, the Childhood Shadow series has become today's popcorn family adventure. That's right, that's it
Brave Game: Showdown Jungle
Jumanji:Welcome to the Jungle
The old rule, let's start with the rating,
If the score is five stars, I give the 17th edition of "Brave Game" 4 stars.
100 points. I give 78 points.
Overall, Dwayne Johnson's 17th edition of Brave Games is a very innovative continuation of the 96th edition of Brave Games.
There are both tributes and innovations, which do not ruin childhood, but add a lot of seasonings that meet the tastes of contemporary young people watching movies.
At present, this film has been released in the mainland for 3 days, exceeding 230 million yuan, suppressing the fiery flame of the Chinese-language comedy "Predecessor 3" after the beginning of the year, helping Hollywood to fire the first shot in Chinese mainland 2018 after the serious dud of "Star Wars 8"!
Maoyan gave the film a final box office prediction of 540 million yuan.
However, Pocket Jun is optimistic that "Brave Game: Decisive Jungle" will eventually sell for 600-700 million yuan in the mainland. That's $100 million+ in volume.
Because whether it is from the plot design, concept execution, special effects budget, card selling point, this is a typical conservative Hollywood blockbuster that has been carefully calculated.
What do you mean by that? Listen to me, judges.
A. Plot design: simple and rough, gradually getting better
As of January 14, 2018, a total of 10 imported/co-production films in mainland film history exceeded RMB1.3 billion, which means that Chinese people contribute an average of 1 yuan to them. Please carefully consider the common keywords of these 10 movies.
Pocket Jun feels that the most important key word is the four words: simple and rough.
The most popular "Rush" and "Transformers" series are the kind of brainless plots that are typically upset and dry. Therefore, the simple plot and rough selling point are the necessary conditions for Hollywood commercial blockbusters to sell well in China.
The plot of this Brave Game is so simple that even if you have a spoiler, it doesn't matter.
Four high school students stayed in school to check and played with the dusty red and white machine
Those of you who have seen the old and new trailers must know
They're going to be sucked into the game
The most important innovations of the new version have emerged
Characters outside the game and characters in the game
Appearance is a pair of antonyms
GIFs can be a bit ambiguous, and stills are clearer
The leftmost otaku becomes Dwayne Johnson
The second black guy on the left becomes Kevin Hart
The third girl on the left becomes a beauty nebula
The most right-hand beauty becomes Jack Blake
And then what? Guess what. Two steps, the game kills monsters through the level - back to the real world, the end of the play.
Although the plot is indeed simple and rough, "Brave's Game" has a clear advantage: it has overcome the tiger-tail problems that many bad films will make, and has achieved a real gradual improvement, and the trajectory of this quality and favorability curve is still relatively rare.
One of the most important transitions in the film is the moment when the 4 unknown years become the 4 major Hollywood stars. One is the big change in appearance and body, and the other is the transformation of roles.
After just entering the Jumanji game, the main actors did have a deliberate embarrassment of acting, at this time, Pocket Jun frequently appeared in the play, and could not replace the role for a long time, and could not help but worry about the quality of this film.
But the more you see the back, the more this worry becomes diluted, the scene gets bigger and bigger, and the sense of substitution is getting better and better.
And with the role of Nick Jonas, completely connecting the new and old versions of the plot, this film has also reached its climax!
The theme of the last level is also very good.
Faced with the fact that they only have one last life left, many characters are afraid that they will not be able to return to the real world because they will eventually die in the game, and everyone has shown that the NBA players are trembling when they make 5 crimes.
Kevin Hart, who is good at lip service, encouraged everyone at this time: In reality, each of us actually has only one life.
This sentence has no intention of explaining what is true courage: it is not that there is no fear, but that it is known to be afraid, but still faces the difficulties.
Such a somewhat in-depth theme can appear in a commercial popcorn, and the screenwriter really has a big credit.
B. Concept Execution: Make the game in the form of a movie
Pocket Jun mentioned in the opening paragraph: the core concept of the IP of "Brave Game" is to make the game cinematic.
Visually, the strong execution of Concept is the key to the success of Hollywood's high-concept blockbusters.
The 17th edition of Brave's Game did it!
This film is very innovative in the realistic deconstruction of the essence of the game, and it is very realistic:
1) Before the game starts, introduce the background of the game through an animated short film
2) NPCs (non-player characters, game characters that are not controlled by the player) in the game will only make repetitive mechanized feedback.
3) As long as the player slaps his chest, a floating electronic screen will pop up, which will write personal information, strengths and weaknesses (Pocket Jun thinks that if you can choose a weapon, it will be interesting)
4) Each player also has three bars printed on his arm, representing three lives, and one will disappear once he dies
5) After being reborn, it will fall from the sky like Contra
Live-action game + Dwayne Johnson Monster Hunt + Karen Gillan show off sexy!
I have to say that the 17th edition of "Brave Man's Game" has a taste for straight male movie fans, which can be called a kneeling licking pandering.
C. Special effects budget: accurate card slot must be sold
In fact, this keyword is not a praise for the advantages of the film, but a complaint about its shortcomings.
A Hollywood popcorn commercial film, you know. To think of Brave's Game as a mere business is essentially a calculation of the input-output ratio.
Sony's investment in the film was $90 million. As a comparison, Pocket Jun gives another comparison, Dwayne Johnson's 2015 disaster film "Doomsday Collapse" is $110 million.
I have to complain that for such a blockbuster that emphasizes the adventures of the visual system, the budget of $90 million for "Brave Games" is still... A little stretched.
120 minutes, the grand scene of really fighting monsters and burning money, it is estimated that there are not even 20 minutes, and the other 100 minutes, mainly supported by the high-paid Cass mouth cannon and comedy performances, "Brave Game" is indeed not as good as "Fast and Furious 8" such as the top blockbuster with an investment of up to $250 million, and it is necessary to watch it smoothly.
But it's also understandable to do so, commercially.
In recent years, Sony has been in the lower reaches of Hollywood's six majors, more than 20 years after the IP restart, before not recovering the real money and silver box office, it is really uncertain how much to invest, the first episode must be a conservative trial and error attitude, no problem.
However, "Brave Game" is currently approaching $550 million at the global box office. It is basically determined that this film will bring more than $100 million in net profits to Sony Pictures, earning a rhythm of doubling.
Box office, like taxes, is taken from the people and used for the people. If there is a sequel to this IP, Pocket Jun strongly recommends that Sony put more big monsters.
To be sure, this game is definitely set in SUPER EASY mode. The so-called big villain Theros has greatly reduced the tension that adventure movies should have. I really haven't seen it.
D. Card Division Selling Point: Perform Their Duties and Strike Accurately
20 minutes of burning money scene, so how to spend the remaining 100 minutes? Give you four big cards as high a salary, what to eat. It's time for you to play!
To be honest, the four major casts of "Brave Game" this time are really good!
First of all, each one is pleasing, and the acting skills are online. Second, the division of labor is clear and the selling points are clear.
A. Boulder is responsible for individual heroism
B. Kevin Hart is in charge of the Powerful Mouth Cannon
C. Jack Black is responsible for anti-string funny
your orchid fingers, step on small steps, and throw your eyes
D. Karen Gillan is in charge of Sexy Enchanting
Speaking of which, Pocket Jun must highlight the "nebula" Karen Gillan by name.
The first flirting scene of the housewife that she reproduced at the Beijing premiere was indeed the most hilarious moment in the whole film
In Chinese mainland, not only male fans like Karen Gillan, but even female fans are eager for her. A woman can also receive good reviews in the pile of women, that is, really attractive.
Congratulations Karen Gillan! After being tossed into bald head by Marvel for years
Finally showed his high appearance and perfect body, through the 17th edition of "The Brave's Game"
She will completely get rid of the character modifier "Nebula", the name Karen Gillan, which will be written directly into the movie poster in the future. Pocket Jun is quite optimistic about her, and will be completely promoted to the new muse of Hollywood in the future!
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On the surface, "Brave's Game" is a Hollywood heavy industry blockbuster with action-adventure, but in pocket Jun's view, this film is a family-friendly movie.
What is family fun? It is down to 6 years old, up to 90 years old, young and old like to see the meaning.
One of Disney's successful moves is family fun, which can cross different languages and different borders to achieve a film that combines adventure action + family team + growth inspiration.
Therefore, Pocket Jun is still quite optimistic about the box office stamina of "Brave Game", and perhaps the next wave of movie viewing climax will come from the flowers of the motherland who are on the winter vacation.
In a word, Dwayne Johnson's version of the "New Brave Game" did not ruin childhood, and it was quite beautiful!