Hou Meili has uploaded more than 1433 videos on her Douyin account "Hou Meimei's Hometown Food", and the indispensable paragraph of each video is that she deliberately stretched the sorghum feed long, and her whole face was working hard, and her head was leaning back with tactics.
As you can see from the cover of her Douyin video, this lady is not an ordinary person:
Even more eye-catching than her video cover is her set of fixed lines.
- "Is this your family's sorghum dumpling?" "
- "Oh mom, big brother, you scared me." Wait for me to taste it. This is not my family sorghum dumplings, you want to eat sorghum dumplings, I open a package for you to see. This bag is one pound. There are many flavors, lemon, blueberry, original, hawthorn, red date... There is a layer of glutinous rice paper on the outside of the sorghum caramel, which can be eaten. White, corn starch, melts in the mouth. QQ bullets can also be drawn, delicious and healthy. "
If this line is pronounced in Hou Mei's voice in your mind, then congratulations, you have already "got on the head" of sorghum.
In just 1 month, sorghum striping was like a gust of wind that swept through the entire vibrato. The majority of netizens said that they had no intention of working and only wanted to go home and draw wire.
Wang Yaoqing took a bag of sorghum dumplings in the live broadcast room and began to perform the drawing naturally, and papi sauce produced a video showing the whole process of being brainwashed by Hou Mei's lines. In short, the sorghum dumplings that "QQ bullets can also draw wire" have appeared in the phenomenon of human-to-human transmission.
So what exactly is the sorghum that the whole network is drawing? What is the magic that makes everyone want to stop?
Many people think that sorghum is a rookie of fudge that is only fired with the help of vibrato, but in fact, sorghum is from Shandong, which is a traditional snack that grows up with children in the north, and is the collective memory of many shandong children after the 80s.
Among the many Shandong special sorghum dumplings, the bloodline of Qingdao sorghum is the most orthodox, according to qingdao city memory headlines, there are two different theories about the birth of Qingdao sorghum.
The first theory is that sorghum dumplings originated in 1948 when the Liu brothers opened the Qingdao Jiuchang Fruit Factory. They use high-quality sorghum starch and mung bean starch as the main raw materials, and the processed sorghum dumplings are yellow and transparent in color, soft and sweet, which are welcomed by consumers and the business continues to expand. The second theory was invented in 1940 by Zhang Yuting, an employee of a candy shop named "Hua'an" on Yanggu Road in Qingdao City, and was very popular as soon as it was launched.
In 1956, Qingdao's 10 major confectionery workshops were public-private partnerships to form the Qingdao Candy Cold Food Factory. One of the signature products of Qingdao Candy Cold Food Factory is "Fo Tao Brand Sorghum Dumpling", which has repeatedly won national and provincial awards, and Huang Chengcheng's candy paper has also occupied a place in the childhood memories of countless Shandong children.
Sorghum rao soon swept all over the country, and in addition to Qingdao, other areas of Shandong also had their own unique sorghum dumpling products. In the pockets of children in Shandong, Inner Mongolia and Heilongjiang, Jinan's wild wind crisp sorghum dumplings, Linyi's Shengfuji sorghum dumplings, and Jining upstream brand sorghum dumplings can always be found. After The Wuyi Food Factory in Yangzhou, Jiangsu Province, began to produce sorghum dumplings, many southern children also experienced a wonderful drawing operation.
<h1 class="pgc-h-arrow-right" data-track="16" > there is no sorghum in sorghum</h1>
Sorghum rao is on fire, and the food masters of Douyin can't sit still, and they have begun to make "sorghum dumplings" at home. Looking at it, we found a surprising fact - today's sorghum is not related to sorghum for half a cent.
What is essential to make a sorghum meal is sugar, starch, and water. The key to making Hou Meimei's same sorghum dumplings lies in starch. The toughness, elasticity and softness of the finished sorghum caramel are mainly affected by starch.
Starch can't be too hard, nor can it be too soft. Starch is paired with juices, flavors and excipients to make the 2021 edition of sorghum dumplings richer and more diverse. Original, lemon, blueberry, hawthorn, red date, mung bean... There's always a flavor for you.
The production process of sorghum dumplings is actually not complicated, follow the tutorial of Douyin Food Master September (ID: JYjiuyue), you can make sorghum dumplings that can be brushed at home. First of all, the corn starch is fried until it is slightly yellow, and the cooked flour of the sorghum dumplings that is "white" and "melts in the mouth" is ready.
Pour the selected starch, sugar and water together.
If you want to eat the fruit flavor, you can also pour the corresponding juice into the mixture to continue to open up.
Mix well and heat it in a pan, stir while cooking, and fry until the water dries. In the process of boiling, you can also mix white sugar in a small amount of sugar many times to adjust the sweetness.
When the starch sugar water becomes a clump, stirring the clump becomes more and more difficult, and even after there is a noticeable drawing, the heat can be turned off. Before removing, add flavor, color to the gnocchi and stir well.
The dough is then poured into a container sprinkled with cooked flour and shaped.
After cooling, it can be cut into pieces and wrapped in glutinous rice paper and outer wrapping paper in turn.
However, this tutorial is still too complicated for handicapped star people. The eyes said I would, and when I started to do it, I found that the school was abandoned.
How much water to add, what sugar to add, how much sugar to add, when to add sugar, how long to boil, etc., these problems make people scratch their heads. If you don't pay attention, the original delicious and healthy sorghum dumplings become candy sweet.
Don't worry, just use a magical ingredient to make it easy for the handicapped party to own sorghum dumplings. This magical raw material is another national snack - QQ sugar. Douyin food master Taichun (ID: hztcyx88) has explored a set of minimalist operations for making sorghum dumplings using QQ sugar.
There are three steps to making sorghum dumplings with QQ sugar. In the first step, qq sugar is heated to a pulp.
In the second step, the syrup is poured into the cooked starch and a 360-degree Thai massage is made with the cooked starch.
The third step, after drying, cut, brush, it's done!
Here you need to be particularly reminded that melting QQ sugar can choose to heat it in water or add water to boil, but you must not use a microwave oven, can not use a microwave oven, can not use a microwave oven!
Foodie Taichun (ID: hztcyx88) proved with personal experience that after sending QQ sugar to the microwave oven, even the microwave oven could not wait to draw the wire, and in the end we could only harvest a coiled wire hole stove.
<h1 class="pgc-h-arrow-right" data-track="35" > childhood memories after the 80s have swept China again</h1>
Before sorghum dumplings appeared on the hot search of Douyin, sorghum dumplings, which only used local specialties as a selling point, had gradually faded from the public eye. Many confectionery manufacturers have gradually reduced their production lines for sorghum, and some manufacturers have even stopped producing sorghum.
Sorghum dumplings appear more in nostalgic articles such as childhood memories of the post-70s and post-80s, and shandong city memories, rather than in the snack lists of post-00s and post-10s children.
Nowadays, Hou Meijia's sorghum dumplings have been transformed into Internet celebrity snacks with a monthly sales of 20 million. Due to the large number of orders and the delay in waiting for the delivery, netizens once left a message in Hou Meimei's video to persuade her to open one less package to ensure delivery.
Sorghum rao is still that sorghum rao, why is the market reaction before and after the double day of ice and fire? In response to this question, we may have to find the answer from Hou Meimei's video.
Let's look back at Hou Meili's set of advertising words:
"You want to eat sorghum dumplings, I'll take a packet and show it to you." This bag is one pound. There are many flavors, lemon, blueberry, original, hawthorn, red date... QQ bullets can also be drawn, delicious and healthy. ”
Hou Meili used this less than 100 words of copywriting, with her slightly exaggerated drawing performance, "QQ bullet can also be drawn" into a short sentence with memory points, the majority of netizens once again said that they have no intention of working, only want to go home to draw silk.
Hou Meili's propaganda of sorghum is like a recipe, easy to remember and easy to spread. Read it a few more times, and you can basically remember these selling points; brush it a few more times, and these beautiful lines can naturally flow out of your mouth.
Since Hou's beautiful sorghum rao is on fire, many peers have rushed to imitate and release similar videos to bring goods for sorghum. The dissemination of these contents has directly expanded the popularity of sorghum rao on douyin and enriched the team of sorghum rao. At present, sorghum-related topics have been played more than 700 million times on Douyin.
At the same time, the sorghum rao with goods video has become a new network terrier, netizens in the process of playing terriers or watching inevitably can not help but buy a few packs to taste, directly pushed up the sales of sorghum dumplings.
Some people say that sorghum food can become an Internet celebrity food because of luck. Indeed, more and more food options have slowly faded a lot of traditional food out of everyone's vision. In this process, many sorghum dumpling manufacturers, including Fo Tao brand sorghum dumplings, are also seeking innovation and change, actively catering to the new needs of consumers, retaining the original yellow paper color and replacing it with more environmentally friendly new packaging.
On Douyin, there are many goods experts and food bloggers like Hou Meili, trying to discover those foods that have been forgotten by us, and using their hard performances and personal charm to promote these foods to return to the public eye. Let our childhood memories taste new.