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Cover news reporter Qiu Jingjing
"The integration of digital and technological innovation in cultural heritage has become a very important innovation driver for the digital culture industry." On October 21, at the 4th "Hot Spots and Trends in the Integration of Culture and Science and Technology" forum held in Nanjing, Professor Fei Jun of the Central Academy of Fine Arts brought a sharing on the theme of "Digital Interpretation of Cultural Heritage".
In the forum, Professor Fei Jun explained how to create an interactive interface between the audience and cultural heritage based on the design concept of digital interpretation and how to create a super user experience based on culture and technology and how to improve the public accessibility of cultural heritage from the perspective of content experience and products through a large number of cases of cultural and technological integration.
"If you see this chart, if the cloud above represents our digitalization today, an infrastructure for the digitization of culture made up of new infrastructure, then the audience is below." He said that today's integrated talents, whether from the cultural or technological fields, are precisely between the two ends of the digital technology to create a super user experience.
Fei Jun said that in fact, when we talk about digitalization, it is very easy to just refract it to a virtual world with the Internet as the core, but in his view, the most application scenario in the digital industry is the offline and online integration zone. At the scene, he explained the innovation of cultural heritage interpretation brought about by digitalization by displaying a series of digital art works such as "The Form of Time and Peking Opera", "Bird Collection" and "Anren Mansion Revitalization Plan".
"The form of time is related to Peking Opera, which is in collaboration with a research team of Professor Song Zhen of the Central Academy of Drama, who collected data on the motion capture of four Peking Opera masters in Beijing on stage, and then used this data to run out a work called data sculpture in the computer's CT system." He said that this is different from making sculpture in the traditional sense, which can evolve into an immersive art exhibition, also known as a digital cultural creation type of project.
He said that the core of the digital interpretation of cultural heritage is how to construct the relationship between culture and today's context, which is both the relationship between culture and the audience, the relationship between culture and life, and it is also the relationship between culture and industry. "As a practitioner in a field, we deeply feel that today's culture and technology are merged, making it possible for us to build a kind of hyperlink, which may be a kind of energy that is difficult for traditional cultural industries to have."
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