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A few days ago I wrote a micro-headline about Taiwanese entrepreneur, the famous management training master Yu Shiwei: The original text is here.
I defined some of the classic quotes he had spoken as chicken soup in the text, which caused a lot of controversy, many netizens criticized me, and of course, many people agreed.
Yu Shiwei was first known to everyone as a group of videos circulating on the Internet that he was invited to train middle-level cadres in Nanjing Post and Telecommunications, known as "Successful Manager Lectures".
He was out of control, and in the Chinese mainland successfully rolled up a whirlwind of "successful managers", which made many entrepreneurs fall for it, and there was a "people who do not know Yu Shiwei, and read all the management is also in vain".
Whether or not Yu Shiwei's lectures can make entrepreneurs and business managers successful, as advertised, it is an indisputable fact that he himself has achieved great success in Chinese mainland as a trainer.
More than ten years ago, Yu Shiwei was probably the hottest management master in China, and many large enterprises across the country invited him to attend classes, and some people also called him "the first person in Chinese management education".
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It is no secret that I used to be a big fan of Master Yu.
The first time I saw the video of Master Yu giving a lecture in Nanjing Post and Telecommunications was when I was in college. At that time, I felt amazing when I heard it, from childhood to adulthood, although I attended key schools, I had never heard such a shocking speech.
I kept that set of videos in the hard disk for a long time, and I took them out to listen to when I was fine, and many of the passages were already familiar.
I summarized master Yu's success in:
First, he said a lot of objective laws that are contrary to the mainstream values in China, but have to be followed in business operations.
For example, Master Yu said:
An enterprise has many basic tasks, the most important of which is to pursue profits. Many companies usually hang some moral slogans on the wall, what quality first, customer first, but they most want to hang and dare not hang a sentence is: in addition to profits, everything is fake!
Chinese traditional culture is to value righteousness over profit, despise business, we have been educated from childhood to serve the people, and it is a little shameful to make money and pursue profits.
But if the enterprise does not have profits, what do it rely on to pay wages? What do you survive on? As for solving employment for the people and seeking welfare for society, it is even more impossible to talk about.
Master Yu also gave an example: as long as south Korean large enterprises do not make money, the general manager immediately steps down and leaves the office to become a common person. Large companies in the United States, as long as they do not make money, immediately lay off employees and sell!
Business is so realistic, it is so cruel.
Second, the management experience formed abroad has been introduced into the country.
When Master Yu became popular, China's private enterprises were not developed, many of them were grass-roots teams, and the management was very extensive.
However, enterprise management has been developed in the West for hundreds of years, and Master Yu has worked in enterprises in the United States and Japan, and he has brought a lot of successful experience into China, so that everyone has gained a lot of insight.
For example, Master Yu said: The boss should not do everything himself, but let the subordinates take responsibility, the most successful enterprise, that is, the boss drinks coffee and reads the newspaper, and the company is still running in an orderly manner.
Enterprise operation to establish SOP (standardized operating procedures), foreign large to airlines, small to convenience stores, the work is very standard, uniform, high efficiency.
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Third, the lectures given by Yu Shiwei are very helpful to the middle-level cadres of enterprises.
Master Yu is indeed a person who has worked in enterprises, and he has a lot of experience in this area, and many methods are very clever, which is especially useful for middle-level cadres of enterprises.
For example, he said that Chinese meetings, always meetings, leaders speak on it, and the masses listen to reports and take notes below, but in fact the effect is very poor.
Originally, the purpose of the meeting was to reflect the situation and collect opinions, but the leader spoke all the words and set the tone, so who dared to sing the opposite tune again?
That's not how the Japanese meet.
The same is the meeting, they are first by the grass-roots employees to speak, after going out to rest, and then the middle and high-level cadres hold a meeting, the middle-level cadres go out again, and finally the high-level deliberations are completed, and everyone comes in together to announce the conclusion.
He also said that in the work, you must be proactive in solving problems, but also report to the leader, so that the leader can grasp your progress at any time.
These are all very practical management skills, and they are also welcomed by the majority of enterprise cadres.
Fourth, at that time, the country generally worshiped foreign businessmen and foreign investors, believing that foreign monks could chant the sutra.
In the face of foreign and foreign investment, Chinese private enterprises, regardless of volume or management, belonged to the younger brother level at that time, and China's local economic management was in its infancy.
Therefore, the majority of grassroots entrepreneurs are particularly eager to learn advanced management knowledge and improve the operation level and production efficiency of enterprises.
The first batch of business management trainers to enter the mainland are also particularly popular.
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But people are afraid of being famous pigs are afraid of being strong, and after Yu Shiwei became famous, criticism of him also followed.
Some people suspect that his resume is fraudulent, saying that his erudite degree was obtained at a third-rate university in the United States, which is gilded and has no real material.
He said that his father was the chief of staff of the New First Army, and as a result, netizens went through historical materials and found no one.
He claims to be the general manager of several companies, but has never started his own business or conducted major projects.
In the course of his lectures, he often revealed his admiration for the management methods of American and Japanese enterprises, and there were many criticisms of Chinese enterprises and Chinese, which caused some viewers to be dissatisfied.
It was more about criticizing the content of his lectures.
For example, overemphasizing execution, in fact, business operation is a complex system engineering, production, sales, channels, relationships, quality these factors are indispensable, not just do a good job on the end.
Of course, Yu Shiwei himself is a manager, and his classes are more for middle-level cadres.
Then, after he became famous, many students criticized him for injecting water into the content of his lectures, and spent most of his time talking about passages, which was very cool to listen to at the time, but did not learn anything after listening.
I remember him telling a story about why our army was able to win the Battle of Huaihai that year, because the commander of our army, Liu Bocheng, was on the front line, while the commander of the enemy army, Liu Zhi, was far away in Xuzhou.
The victory or defeat of the war is determined by the comprehensive strength of the two sides and the will of the people, so can President Jiang personally come to the trenches and the enemy army will be able to win?
This is the typical chicken soup writing method, which boils down a complex problem to a simple reason without logic.
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Yu Shiwei's success, the most fundamental, is still to catch up with the wind of China's reform and opening up, when China's local enterprises are not yet mature and in urgent need of guidance, like a timely rain into the market of enterprise management training.
This is the hero of the times.
But now if there is another Yu Shiwei, it will not work. Because China has developed into the world's second largest economy, our private enterprises have also developed to a world-class scale.
Is there a high-tech private enterprise such as Huawei, Ali and Tencent in Taiwan?
Ma Yun can use a fluent English to promote the successful experience of Chinese enterprises to the world, predict the new trend of future technological development, and his achievements are many times larger than Yu Shiwei.
20 years ago, Chinese entrepreneurs were still listening to foreign monks and monks, not because Chinese mainland people can't do it, but they learned late and haven't yet developed.
It turns out that Chinese fully capable of being a world-class enterprise, we should be more confident in our abilities!