With the end of the 618 mid-year promotion, major brands have also ushered in a new round of new machine tide, from Motorola, OnePlus, real me to this week's new Samsung, iQOO, Glory, it can be said that there are still a lot of new products, but the pace of Xiaomi is a little slow, at present, I only know that Redmi K70 Extreme Edition, Xiaomi MIX Fold4, MIX Flip three new machines will be released this month, the specific release time has not been warmed up yet, and the Weibo of several executives seems to be a little abnormal.
Lei Jun, who focuses on Xiaomi's automobile business, will not mention it here, after all, Mr. Lei is mainly responsible for the automobile business. Wang Teng, deputy general manager of Xiaomi's marketing department in China and general manager of the Redmi brand, has updated his Weibo with updates related to the warm-up or user interaction related to the new Redmi K70 Extreme Edition. It's normal. Lu Weibing, partner/president of Xiaomi Group, president of the international department, and general manager of Xiaomi brand, seems to have focused on major appliances and ecological products recently, and this week on Weibo, he has successively investigated everyone's suggestions for Mijia water purifiers, rice cookers, electric toothbrushes and other products.
Speaking of major appliances, a few days ago, Xiaomi Group CMO Xu Fei also mentioned Xiaomi's air conditioning business in a short video, saying that at the peak of Xiaomi air conditioning, the daily delivery capacity can reach 80,000 units, "At present, Xiaomi's air conditioning business ranks fourth in the country, and we must set a small goal to enter the top three as soon as possible." ”
In addition to air conditioners, other categories of major appliances also performed well. Based on the updated financial report data of Xiaomi Group, in 2024Q1, Xiaomi's home appliance revenue increased by more than 46% year-on-year, air conditioner shipments increased by 63% year-on-year, refrigerator shipments increased by 52% year-on-year, and washing machine shipments increased by 47% year-on-year. Ask everyone, do you use Xiaomi's big appliances or ecological products now? What do you think needs to be improved?
Historical information