Nowadays, all signs show that the kitchen appliance industry is making a fundamental change to high-end, intelligent and quality. The market size of many kitchen appliances has increased significantly compared with last year, including the online market.
According to the data of the whale staff, from the data from January to February of the traditional e-commerce platform (Jingdong Tmall Taobao) this year, the sales of micro-steaming and baking machines, dishwashers, garbage disposers and other categories increased by as much as 57% year-on-year, and the sales of integrated stoves, range hoods and other categories also showed positive growth.
From the level of growth, it can be seen that the kitchen is an important scenario to verify the change in consumer lifestyle and the pursuit of high quality of life.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
Consumers' requirements for kitchen appliances are not only satisfied with basic cooking needs, but also need to have more additional functions, such as intelligent control, health management, energy conservation and environmental protection. Of course, this is also the future growth opportunity and innovation direction of the kitchen appliance industry.
At present, the kitchen appliance industry has shown several important trends:
1. Intelligent. In order to better understand the needs and habits of users, more and more kitchen appliances use the Internet of Things and intelligent technology to integrate personalized and intelligent services into their products.
For example, in the field of micro-steaming and baking, many brands have launched functions such as APP networking, intelligent control of color screen, APP timing, and intelligent voice control. The best-selling models are Midea GR6, with sales of more than 17 million yuan, Kantar ZD Pro, with sales of more than 8 million yuan, and Kantar TD Pro, with sales of more than 7 million yuan.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
2. Functional innovation. It is difficult for us to see products with only a single function, and in the field of kitchen appliances, the innovation of product design and function is more divergent.
For example, in the field of dishwashers, hot air drying, sterilization and disinfection, lifting of baskets, built-in upgrades, etc. The best-selling models include Midea RX600Pro, with sales of more than 21 million yuan so far, Midea GX1000P, with sales of more than 19 million yuan, Siemens 16 and 14, Haier 15 and 14 sets, and so on.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
3. Health and environmental protection. For a long time, consumers' perception of health needs has also been reflected in the kitchen appliances themselves. For example, in the selection of water heaters, low energy consumption and multiple purifications are preferred, and in the selection of dishwashers, water saving and energy saving are preferred.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
In the long run, consumers' requirements for quality of life and interest in smart homes will only increase, and the kitchen and bathroom appliance industry will continue to grow. However, the continuous innovation of technology and the continuous upgrading of products are also urgent, and product differentiation is the key to competition.
The data of Whale Staff comes from public channels, and the data acquisition and statistics may be incomplete, which is for reference only.
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