In the concept of Chinese, the Spring Festival is the most important festival of the year, to stock up on refrigerators, sweep houses and remove dust, buy new clothes and shoes, and visit relatives and friends and family reunions. On Chinese New Year's Eve, it is even more busy from morning to night, cooking Chinese New Year's Eve dinner, the whole family freshening up and changing new clothes, and toasting around the table to celebrate the New Year. In the festive atmosphere of reunion, all household appliances at home will come in handy silently, even longer than usual, but if any electrical appliances in the home go on strike, not only can not find maintenance personnel, but also affect the joyful atmosphere of the New Year.
Appliance maintenance is the most common thing in daily life, but the idea that "no matter how long the home appliance is used, as long as it is not broken, it can be used" has long been ingrained. In fact, home appliances such as refrigerators, washing machines, water heaters, and stoves have the same expiration date as everyday items such as food and cosmetics. According to the "Safe Service Life of Household Appliances" issued by the China Household Electrical Appliances Association, the safe service life of household refrigerators is 10 years, and the safe service life of household washing machines & dryers, range hoods, and household gas stoves is 8 years.
Although with the development of science and technology, various household appliances have emerged one after another to enrich people's lives, but some families are using refrigerators, washing machines, water heaters, smoke machines and stoves and other household appliances that were purchased during consumption stimulus activities such as "home appliances for new" and "home appliances to the countryside" between 2009 and 2013. According to the standard of safe service life, this part of the household appliances is about to enter or has entered the elimination period.
Household appliances such as refrigerators, washing machines, water heaters, and stoves that are in service over the age are extremely harmful. For example, the refrigeration of refrigerators decreases, food is easy to spoil and spoil, affecting health; old washing machine wiring is aging and prone to water and electricity leakage, and the inner tank of the washing machine is easy to breed bacteria after long-term use, which directly endangers skin health; old cigarettes will deposit a large amount of oil stains that cannot be cleaned, which may produce carcinogens harmful to health after being heated, and are inhaled by the human body during cooking, which can easily lead to lung cancer and cardiovascular and cerebrovascular diseases.
Promoting the recycling and replacement of over-aged household appliances requires the joint efforts of the whole society. In recent years, from the national to the local level, policies have been introduced to promote green home appliances and home appliance recycling. At the same time,The sales channels of home appliances represented by Jingdong are also sparing no effort to improve"Trade-in"Service,From home appliances trade-in to cross-category trade-in to ready-to-deliver-to-install、"Trade-in exclusive subsidies"etc.,Jingdong starts from the pain points of consumer home appliance replacement,Continuously shorten the time and cost of consumer replacement,Improve consumer replacement experience,Improve consumers' willingness to renew。 It is worth mentioning that,Jingdong also has services such as not closing during the Spring Festival,More than 95% of consumers in cities/towns and other regions of the country,During the Spring Festival, you can complete home appliances in Jingdong at any time"Renewal。
Timely updating of household appliances such as refrigerators, washing machines, water heaters, and stoves at home is difficult for the elderly who have been diligent and thrifty all their lives. Therefore, the task of recognizing the dangers of old household appliances, checking whether there are "expired" household appliances in the home and replacing them in time has been handed over to the younger generation. According to JD.com data, nearly 60% of post-90s and post-00s consumers choose to buy electrical products through trade-in.
When the younger generation has become the new main consumer force, JD.com is not only constantly upgrading the trade-in service, but also continuously launching special activities according to the characteristics of consumers to meet the needs of young consumers. It is understood that during the Spring Festival, Jingdong Ice Washing Kitchen and Bathroom New Year Goods Festival, will also bring services such as 10% discount on trade-in, automatic price insurance for PLUS users, and according to the traditional customs of consumers during the Spring Festival and the one-stop needs favored by young people, it has specially created four major life scenes of "farewell to the old and welcome the new", "family reunion Chinese New Year's Eve dinner", "home soft decoration for a new look", "warm winter sleep sound", so that consumers can one-stop replacement of the refrigerator, washing machine, water heater, smoke machine stove and other household appliances they need, saving money, time and worry.
A new year is a new beginning. And the Chinese New Year is the best node for the renewal of household appliances.