According to Euromonitor data, the global home appliance retail market reached US$530.106 billion (about 3.84 trillion yuan) last year, a year-on-year increase of 1.5%. Among them, the retail sales of core household appliances were 287.023 billion US dollars, unchanged year-on-year, and the retail sales of small household appliances increased by 3.3% year-on-year to 243.084 billion US dollars.
The global home appliance sales region is mainly concentrated in Asia Pacific, North America and Europe. The Asia-Pacific region is the world's largest home appliance market, with well-known brands such as Haier, Midea, Gree, Samsung, LG, Panasonic, and Sony, and the top home appliance brand in North America is Whirlpool, and BSH is in a leading position in the European market, with revenue of 14.8 billion euros (about 114.84 billion yuan) last year.
According to public information, BSH Household Appliances Group was founded in 1967 by Bosch and Siemens, and became a wholly-owned subsidiary of Bosch Group in early 2015. With 60,000 employees, it has 37 factories in Europe, Asia and the United States, and about 80 sales, production and service companies in nearly 50 countries.
The group has 12 home appliance brands such as Bosch, Siemens, Gaggenau, Neff, etc., and its product categories cover large household appliances such as stoves, ovens, range hoods, dishwashers, washing machines, dryers, refrigerators and freezers, as well as household appliances such as vacuum cleaners and coffee machines. Combining the ecosystem brand Home Connect smart home platform and service brands such as Kitchen Stories and BlueMovement, we are committed to providing consumers with digital services and sustainable solutions to improve people's quality of life at home.
The Bosch brand has a long history, in 1886 Robert Bosch founded the "Precision Instrument and Electrical Engineering Workshop" in Stuttgart, Germany, starting from electromagnetic igniters, and was mainly active in the automotive and industrial fields in the early days. It was not until 1933 that the first refrigerator with a compressor was launched, which entered the home appliance market, and later developed, blossoming in drum washing machines, washer-dryers, dishwashers, kitchenware, household appliances and other categories, becoming one of the most popular home appliance brands in Europe.
Siemens is also not small, born in 1847, and has a history of 177 years. It has an extensive product portfolio that includes built-in appliances, kitchen appliances, washing machines, refrigerators, refrigeration equipment, dishwashers, coffee machines and vacuum cleaners.
WITH A HISTORY DATING BACK TO 1683, GAGGENAU HAS BECOME SYNONYMOUS WITH HIGH-END CULINARY CULTURE, FROM ITS HUMBLE BEGINNINGS AS AN IRON FOUNDRY TO A STAINLESS STEEL SPECIALIST, THE ORIGINATOR OF BLUE ENAMEL AND THEN GERMANY'S TOP LUXURY APPLIANCE BRAND. The main research and development, production and sales of ovens/steamers, coffee machines, stoves, range hoods, refrigerators, wine cabinets, the main historical heritage, handmade, artistic design and professional cooking level product performance.
In 1994, BSH entered the Chinese market for the first time with the establishment of the first joint venture washing machine factory in Wuxi, Jiangsu Province. In 02, it took the lead in introducing dishwasher products into China, becoming the first company to sell dishwashers in the domestic market, and the sales of dishwashers have ranked first for many years. Introduced in '08, Gaggenau, a brand with a focus on luxury, saw a 40% increase in sales in China last year.
After 30 years of development, BSH has become the largest foreign-funded home appliance manufacturer in China, with a total of 7 subsidiaries, 2 production bases (Chuzhou, Anhui, Nanjing, Jiangsu), 1 China R&D center and Asia-Pacific data exchange center, creating a complete home appliance industry chain system from procurement, R&D, production, sales, logistics to after-sales customer service.
BSH China's new R&D center, located in the Nanjing Economic and Technological Development Zone, is the world's largest integrated R&D center with a total investment of around 400 million yuan, which has been in operation since September 2020 and employs more than 800 engineers. It is worth mentioning that BSH China's headquarters is also located in Nanjing (Gulou District).
Mai Zhiyuan (middle)
Write at the end
Last year, BSH revenues declined by 7 percent year-on-year (almost the same level as the previous year after adjusting for currency effects). By region, Europe, North America (US/Canada), Greater China, and emerging markets (including Eastern Europe, the Middle East, and Africa) saw declines of 6.3%, 11.3%, 10.5%, and 2.2%, respectively.
The CEO of BSH is committed to long-term sustainable development in China and continues to improve the quality of life at home through continuous R&D investment and leading product strength. However, it is foreseeable that in the future, in the Chinese and global markets, BSH will compete more fiercely with Chinese companies. For example, in the field of dishwashers, Fotile and Boss have caught up, and in the high-end market, Midea's COLMO and Haier's Casarte have formed a certain substitution effect on BSH Home Appliances.