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Recently, Lei Jun, the founder of Xiaomi Technology, announced at the press conference that Xiaomi's latest flagship mobile phone will be equipped with up to 24GB of running memory, which has set off mixed reviews of Lei Jun and Xiaomi in the industry.
24GB memory, Lei Jun's ambition or the "shame" of the mobile phone industry?
This time, Lei Jun announced that Xiaomi's new phone will be equipped with 24GB of running memory, which immediately caused an uproar in the industry, with supporters and critics disagreeing on their own opinions.
Proponents see it as a leap forward in performance and a boost to the industry as a whole; Opponents see this as a "shame" for the extreme waste of resources and the huge amount of energy consumption. Which side is more convincing? The author believes that it should be viewed dialectically.
24GB RAM is indeed a technological breakthrough, and the performance will significantly exceed the current mainstream 8GB or 16GB. This shows Xiaomi's strong supply chain integration capabilities in chips and memory.
However, considering the actual needs of mainstream users, such as social, video, Internet and other applications, 8GB or 16GB of RAM is smooth enough.
It is rare and difficult for the average user to use such a large amount of memory. Therefore, 24GB is more like Xiaomi's gimmick and competitive differentiation strategy in the market, rather than a real user demand driven.
High-capacity memory inevitably brings more power consumption and heat. This not only affects the user experience, but also increases the burden on the environment. At a time when the concept of sustainable development is increasingly emphasized, mobile phone products with high power consumption are facing many doubts.
In addition, the high configuration will also increase the cost of mobile phones and pass them on to consumers, and it is uncertain whether it will bring an increase in sales.
Mobile phone memory "hurricane", technology or marketing?
Regarding Xiaomi's 24GB memory decision, the industry generally doubts that this is a "deformed" direction of technological development. Indeed, the competition for memory capacity has increased from 2GB a few years ago to 24GB now, and the growth rate is very staggering, which is not equal to the actual growth of users.
Mobile chip manufacturers such as Qualcomm and MediaTek have continuously increased the storage capacity of a single chip through the iteration of process technology.
According to Moore's Law, the performance of chips doubles every 18 months, and the amount of memory grows exponentially. For product planning purposes, manufacturers convert this additional capacity into mobile phone running memory to provide better cost performance.
In response to the higher memory capacity offered by manufacturers, major mobile phone brands are vying to adopt it as an important marketing selling point. Since memory upgrades require little to no changes to the phone's exterior design, the cost increase is limited.
However, the significantly improved digital specifications can bring users a more intuitive "performance upgrade" feeling. In today's fierce market competition, the size of the amount of memory has become an important reference for many users to choose mobile phones.
It can be seen that the rapid growth of memory specifications is not only driven by technology, but also by the marketing orientation of brand owners. Today, memory far exceeds the actual needs of most users, and has become a symbolic indicator of digital competition.
This drastic increase in hardware configuration just to create a buzz has inevitably sparked debate in the industry about its necessity and sustainability.
The development of mobile phone memory cannot simply take the capacity as the only criterion for competition, but needs to take into account the actual needs of users, sustainable development, differentiated competition and other factors.
Specific to Xiaomi's 24GB memory decision, the necessity of which has yet to be tested by the market. But it undoubtedly sent a deep reflection to the industry, and the development of mobile phone technology needs to return to the essence and be user-centric in order to win long-term vitality.
Let's wait and see how the growth of mobile phone memory will gradually calm down, and what new changes the industry will usher in.