All rivers come from different sources, all of which belong to the sea; In the name of music, life is endless.
When we talk about ocean music, we are talking about the echo between the island and the land, the civilization of the boat and the harbor, the present when the tide is flat and the shore is wide, and the future where the wind is hanging.
On May 16th, as one of the important activities of ITG Real Estate Marine Charity Month, the "Haihao You International Trade Real Estate Charity AI Theme Song Co-creation Season" organized by ITG Real Estate and QQ Music was officially launched. Log in to the online exclusive platform to create and share marine public welfare lyrics and songs, and customize a theme song based on the co-created content to be released on the whole network......
This is not only an encounter between AI and music, but also a two-way rush between the whole people and the ocean for public welfare.
AI empowers public welfare, and the whole people create the song of the ocean
Online Translation, Copywriting, Creative Drawing, Music...... At present, AI technology, represented by large models, has set off a boom in industrial development around the world, and has taken root in all walks of life, constantly changing people's work and lifestyle.
Developing public welfare in an open and co-construction manner, exploring a wider range of social value scenarios of AI with a positive and inclusive attitude, and creating a better life together are the directions that ITG Real Estate adheres to, and it is also the original intention of the "Marine Charity AI Theme Song National Co-creation Season" activity.
To this end, ITG Real Estate has collaborated with QQ Music across borders and invited the whole people to participate in the interaction through QQ Music's leading AI model. As long as you log in to the QQ Music Exclusive Mini Program "Tencent Music, Daystar", enter simple keywords and genre preferences, etc., you can use AI to generate personalized melodies and lyrics about "Ocean", create exclusive public welfare songs and share them online. At the same time, the content generated in real time will also be captured by the system and entered into the lyrics and music library, on which Guomao Real Estate will produce and complete an AI marine public welfare theme song that belongs to the whole people.
It is reported that this theme song will be officially announced at the Ocean Month Conference of China World Trade Real Estate, and the theme song will be launched in Xiamen, Shanghai, Beijing, Guangzhou, Chengdu, Nanjing, Nanchang and other cities in the follow-up to attract more people to participate in the national music co-creation season and convey the concept of marine protection.
Haihao has you International Trade Real Estate Marine Public Welfare Exploration
More than 80 hectares of mangrove forests, 5.3 kilometers of sea plank roads, unique mangrove landscape resources and water space have created biodiversity. During the May Day holiday not long ago, Xiatanwei Mangrove Park in Xiamen was full of people, attracting many citizens and tourists to check in, becoming a new business card of Xiamen's marine ecology.
The unique natural resources are only the threshold, and behind the high popularity is the epitome of ITG Real Estate's practice of marine public welfare. Since undertaking the operation and management of the park, ITG Real Estate has linked multiple resources, integrated the park's characteristic landscape and marine culture, developed research and popular science courses and tourism routes, and conveyed the concept of marine protection to the public.
"I have always believed that only by experiencing the beauty of the ocean can we appreciate the importance of marine conservation. Whether you are in the mountains or by the sea, marine public welfare is closely related to everyone. In November 2023, Peter Thomson, the UN Secretary-General's Special Envoy for the Ocean, spoke highly of the "Sea with You" public welfare brand when he visited Xiatanwei Mangrove Park.
Since the launch of the charity brand in June 2023, ITG Real Estate has carried out a series of themed activities to call on people to take responsibility for protecting the ocean.
One of these activities is the Mountain and Sea Dream Project. ITG Real Estate invited 20 students from Minning No. 2 Middle School in Ningxia to come to Xiamen for a study tour, and the children from Dashan planted the seeds of their dreams of the ocean. Following the launch of ITG Real Estate's projects in Xiamen, Fuzhou, Ningbo, Shanghai and other cities, the "Trade and Trade Camp" has brought young children a more suitable experience of marine culture. The 15th National College Student Real Estate Planning Competition of the International Trade Real Estate Cup, with the theme of "Marine Life Aesthetics", allows college and university youth to learn marine culture and call for building a better home...... ITG Real Estate continues to practice corporate social responsibility through a variety of themed activities.
In this national co-creation season, ITG Real Estate combines marine public welfare with music creation and AI technology, breaks the time and space restrictions of offline activities, innovates interactive gameplay, and conveys the concept of protecting the ocean with national co-creation music, which is a new exploration of the "Hai Hao You" public welfare brand.
Go both ways with the ocean to create a better life
The ocean is the origin of life. How does the ocean inject momentum into businesses? How can companies that have grown up in coastal cities feed back to the ocean? The two-way rush between Guomao Real Estate and the ocean is a model worth studying.
Born to the sea, thriving by the sea, in 1987, ITG Real Estate was born in Xiamen. As a core member of the world's top 500 national trade holding group, ITG Real Estate is committed to building a beautiful city operation service provider with coordinated development of real estate development, urban renewal and construction, property services, asset operation and other businesses, and entered the top 30 in China's real estate comprehensive strength in March this year.
Adhering to the enterprising, stable and inclusive marine genes, ITG Real Estate adheres to the brand mission of "creating a better life with the city", starting from Xiamen and going to the whole country, and continues to deliver beautiful marine products and services to the society.
At the end of 2022, ITG Real Estate officially released the aesthetics of marine life, and upgraded to 2.0 at the end of last year, using the five letters of the word OCEAN, covering five modules: excellent performance, future community, green and low-carbon, life aesthetics, and natural humanities, starting the renewal journey of marine life aesthetics.
Adhering to the core of the product aesthetics of "Senyu on the Sea", ITG Real Estate is committed to creating residential buildings that fit the aesthetics of marine life, building three product series of original, upper and Tianqin series, and continuously promoting the upgrading of the industry's living concept, and has entered 20 cities across the country such as Beijing, Shanghai and Guangzhou, carefully developed nearly 150 high-quality projects, and entered the top 30 Chinese real estate enterprises for the first time in March 2024.
When you come from the sea, you will give back to the sea. Practicing corporate social responsibility, ITG Real Estate takes the protection of the marine ecological environment and the dissemination of marine culture as its own responsibility: building Xiamen's first "zero-carbon community" and "zero-carbon building", undertaking the operation of Xiamen Xiatanwei Mangrove Park, holding eight press conferences in eight cities for marine life aesthetics, holding trade and trade camps, mountains and seas chasing dreams, Guomao Real Estate Cup National College Student Real Estate Planning Competition, and releasing ESG reports...... Through a variety of forms and activities, ITG Real Estate continues to convey the value concept of harmonious coexistence and create a better sea.
The national co-creation season of the marine public welfare AI theme song is the latest answer sheet of Guomao Real Estate's "Haihao You". With the innovative model of "AI + Music + Public Welfare", ITG Real Estate has embarked on a journey of co-creation of marine public welfare, bringing together everyone's creation and voice, and working together to advocate the protection of the ocean and create a new chapter of a better life.
The sailor will not feel that the other shore is far away, because there are ships; The foothills of the mountains and seas could hear this sound echo because of the resonance. This chapter of the 2024 sonata is called "The Sea is Good with You", and we look forward to your participation!
Attached: "Haihao has you, International Trade Real Estate Public Welfare AI Theme Song National Co-creation Season" participation guidelines