Meet with the sea and gather together. A few days ago, ITG Real Estate launched the "Haihao You, ITG Real Estate Public Welfare AI Theme Song Co-creation Season" activity based on its industry-leading AI song-making model and interactive gameplay.
Co-creation of public welfare songs, in the name of "sea".
ITG Real Estate was born in Xiamen, a beautiful city that was born facing the sea, thriving towards the sea, and being "spoiled" by the sea. In Xiamen, there is a unique romantic feeling that belongs to the sea garden hidden everywhere, and this cross-border cooperation with QQ Music to create public welfare AI songs and create a QQ Music National Co-creation Season is an extension of the aesthetic concept of marine life of ITG Real Estate.
The co-creation of this marine public welfare AI song will link netizens, KOLs and other groups to actively participate in the creation of a new business card of marine cultural IP with trendy, fashionable and youthful rich content. In order to better stimulate the creative desire of the whole people, QQ Music has set up a special music area on the [Tencent Music Daystar] mini program, and launched the AI engine, so that users can generate melodies and lyrics about "ocean" through AI, and the ocean songs co-created by the whole people will also be collected into the lyrics and music library. In the end, on this basis, the organizer of the event will produce a theme song of Guomao Real Estate AI Marine Public Welfare Co-created by the whole people
"Music + Public Welfare" has intersected countless times in the long history, and its collaboration model has expanded from the initial simple combination to the exploration of ITG Real Estate and QQ Music, and has expanded to more fields such as science and technology, art, fashion, etc., and the ideas are still being updated. This national music feast with national participation, national scenes, national co-creation, and network-wide interaction as the core can not only show the charm of music, but also stimulate the public's enthusiasm for marine public welfare activities.
It is reported that the product page of the Ocean Public Welfare AI Song Collection has been officially launched on May 16, and the theme song of ITG Real Estate AI Marine Public Welfare will be officially released on June 5. Through this event, ITG Real Estate aims to convey the original concept: the ocean is the starting point of our life, and protecting the ocean is the condensation of the original intention of mankind.
Marine public welfare: start from the heart and practice in action
In Xiamen, Guomao Real Estate is a well-known brand. As a core member of the world's top 500 China Trade Holding Group, ITG Real Estate was born and thrived by the sea, growing together with Xiamen Special Economic Zone, witnessing and deeply participating in the development of Xiamen from an island to a bay city. The importance of the ocean to the urban development of Xiamen is self-evident, and ITG Real Estate guides the development of the enterprise with the "marine spirit", and takes the protection of the marine ecological environment and the dissemination of marine culture as its own responsibility.
On June 8, 2023, ITG Real Estate officially released the public welfare brand of "Haihao with You", which means "the beauty of the ocean is good because of you". Through the public welfare brand of "Haihao with You", ITG Real Estate conveys the value concept of harmonious coexistence and creating a better future, and at the same time calls on people from all walks of life to take responsibility for protecting the ocean, making the ocean clearer and brighter, and making the living space of human beings better.
Focusing on the public welfare brand of "Haihao has you", Guomao Real Estate has made frequent moves. Launched the "Building Dreams for the Future" trade camp program, and set off on the Maritime Silk Road with 200,000 owners and families across the country; Through the International Trade Real Estate Cup National College Student Real Estate Planning Competition, the "marine life aesthetics" is combined with the concept of talent training; The "Mountain and Sea Dream Project" was held to bring 20 students from Minning No. 2 Middle School in Ningxia to Xiamen for a study tour experience, planting the seeds of marine dreams for the children in Dashan......
The unique marine genes and profound marine heritage have given ITG Real Estate unique marine inspiration and endowed it with a unique marine temperament, and the public welfare brand of "Haihao You" is the solemn commitment made by ITG Real Estate to the public. This charity song co-creation activity is an important part of the June Ocean Month project of ITG Real Estate, and it is also a further expansion and extension of the "Haihao with You" public welfare brand.
Take the law from the sea and deeply cultivate the city
After 37 years of development, ITG Real Estate has also taken the role of the master to think about how to feed back the improvement of urban space through the optimization and transformation of marine space.
In fact, marine space is in the same vein as urban space, and the transformation of marine space will greatly affect the optimization of urban space. The designers of Guomao Real Estate insist on returning to nature, extracting beautiful elements from the ocean, using contemporary materials and expressions to reconstruct them, decorating the community, from the details of the building, the paving of the landscape, the decoration of the interior space, and the rich patterns, so that the products are truly full of details and surprises.
Thanks to the guidance of the marine spirit, the nourishment of marine civilization, and the boost of the tide of the times, ITG Real Estate has extracted the three most comfortable and wonderful pictures of the sea - ocean, forest and island, and integrated them to form the product aesthetic ideal of ITG Real Estate - Senyu on the sea.
In 2023, after repeated product practice and painstaking research, ITG Real Estate will evolve the aesthetics of marine life to the 2.0 form. Under the label of the ocean, ITG Real Estate takes keywords such as the future as a guide, and uses the five letters of the word OCEAN to cover the five modules of excellent performance, future community, green and low-carbon, life aesthetics, and natural humanities, and carries out a renewal journey of marine life aesthetics.
In addition, under the wave of "double carbon" goals, ITG Real Estate is also committed to the scientific and technological code of "green building", and has built the first "zero-carbon building" and "zero-carbon community" in Xiamen. In recent years, ITG Real Estate has always adhered to the concept of "creating a better future with the city", implemented sustainable development throughout, developed and built the first batch of three-dimensional ecological residences in Fujian, and "moved" the forest home by introducing green plants from the ground to high-altitude buildings, so as to provide owners with a healthier and more natural living environment. As a forward-looking builder of the ESG system, ITG Real Estate organically integrates environmental development, social responsibility and corporate governance, and released its ESG report for the first time in September 2023, providing a sustainable development sample for social "co-creation and sharing".
Listening carefully to the whispering of the waves, watching the ebb and flow of the tide, the scarlet phoenix flowers and the early summer as scheduled, the deep affection for the ocean and the original intention of creating a better life with the ocean have always been surging. This Ocean Public Welfare AI Song Collection will use beautiful music and beautiful music moments one after another to make each participant feel the power of music and feel the call of the sea.
In the future, ITG Real Estate will continue to carry out a series of ocean-themed activities relying on the public welfare brand of "Haihao with You", so as to make the marine issues more detailed and practical, and jointly protect our beautiful blue world.
Source: China World Trade Real Estate