Summary:
On the basis of the development of moderate-scale operation, Li Yamei, the person in charge of the Fengqiao Yushun Family Farm in Zizhou County, has explored the integrated model of production, supply and marketing of "base + farmer + e-commerce", which has effectively solved the problem of land abandonment and non-grain in the village, and also solved the problem of employment and work of left-behind personnel.
Basic Facts:
Founded in August 2016 and located in Zhongwan Village, Shuangmiaowan, Zhoujiayan Town, Zizhou County, Fengqiao Yushun Family Farm is mainly engaged in the cultivation of fruits, Chinese herbs, vegetables, etc. Li Yamei, the current women's director of Zhongwan Village, was once a registered poverty alleviation household. In 2021, with the support of the Party Committee and Government of Zhoujiayan Town, Li Yamei, who has been lifted out of poverty, has taken measures according to local conditions and boldly explored, and carried out centralized circulation and organic improvement of 210 acres of Sichuan land and 230 acres of mountainous land in the village, a total of 440 acres of land, Sichuan land is used to plant sweet potatoes, sunflowers, black sesame, carrots, etc. after the implementation of "drip irrigation", and small grains such as millet, millet, soybeans, and black beans are used in mountainous areas, and adhere to the development of organic green agriculture. At the same time, the agricultural products of the farmers who are actively developing organic agriculture in and around the village are booked, and sold through the e-commerce platform stores registered by themselves, with an average annual income of 500,000 yuan.
Relevant leaders of Yulin City and Zizhou County came to the farm for investigation
1. Diligent study of e-commerce and entrepreneurship
As a native of the countryside, Li Yamei is deeply in love with the yellow earth, she took root in her hometown, established a family farm in 2016, and started a business. In 2017, the Zizhou County Women's Federation organized interested rural women to go to Yangling for breeding training, and Li Yamei took the initiative to participate. During the training, she actively "learned" from experienced people in the industry, and words such as Taobao, express delivery, and the Internet entered Li Yamei's mind, and she became interested in online sales.
Li Yamei, who has learned something, began to explore e-commerce entrepreneurship, the first time she was unfamiliar when she posted prices online, the first time she was "clumsy" when packing express delivery, and the first time she was uneasy about receiving bad feedback from customers...... She insisted on studying diligently and inquisitively, silently studying how to dig gold in the soil, how to sell the agricultural products in the village through the Internet, and how to change her economic situation while leading the villagers to get rich.
2. Expand the scale of circulating land
From one order to dozens or hundreds of orders, orders for small grains flew to Li Yamei from all over the country. In 2017, she earned 20,000 yuan from selling miscellaneous grains on WeChat alone. In 2019, she tried to contract her own land to grow small grains.
The farm transfers the land of the villagers of Zhongwan Village at a price of 300 yuan per mu per year for Sichuan land and 30 yuan per mu per mu for mountainous land, and obtains a stable land circulation rent every year. In this way, the farm expanded the scale of production and operation through land transfer, achieved mutual benefit with the villagers, and revitalized the abandoned land.
At present, she operates a small grain planting base of 480 acres, and sells Zizhou's native products to more than 30 provinces and cities across the country through e-commerce platforms, with an income of more than 500,000 yuan in 2023.
Sweet potato seedling breeding base on the farm
3. Caring for the villagers to help increase income
Li Yamei tried her best to help the villagers increase their income, she signed an organic planting agreement with the surrounding poverty alleviation households, and the cereals and grains grown without any pesticides and fertilizers were recycled at a price 0.5 yuan per catty higher than the market price, which can not only drive the income of the poverty alleviation households, but also ensure the quality of organic small grains planting.
She also gave priority to employing 10 land transfer households and 7 poverty alleviation households and monitoring households according to the pre-production, production and post-production employment needs of the farm, and carried out pre-job technical training for them to improve their labor skills, with an annual per capita labor reward of 3,000 yuan and a labor income of at least 50,000 yuan.
In order to revitalize farmers' own assets, Li Yamei actively encouraged 20 partners and 50 villagers to invest in land, agricultural machinery, technology, etc., and implement shareholding dividends to obtain sustainable and stable property income.
Fourth, helpfulness is praised
While running the farm, Li Yamei helped Liu Sanjun in Zhongwan Village, Zhoujiajian Town, sell more than 20,000 catties of mountain apples; helped Liu Shengliang of Houwan Village sell more than 3,000 catties of small grains; Provide temporary employment for Feng Yizhen...... She has helped many people, but often feels that her abilities are limited.
Li Yamei is also enthusiastic about public welfare undertakings and actively participates in public welfare activities, often bringing rice, flour and oil to visit the elderly in nursing homes, and visiting left-behind children with agricultural products produced on the farm. During the floods and the epidemic, she also participated in it, donating more than 5,000 yuan along with medical supplies.
"The Most Beautiful Women's Volunteer", "Winner of Shaanxi Poverty Alleviation Award", "Yulin Model Worker", ...... Li Yamei's dedication and efforts have been highly recognized by the villagers and all walks of life, and various honors and awards are her greatest encouragement.
The farm has a bumper harvest of pears
Farm workers are planting vegetable seedlings
5. Future plans
(1) Strengthen the application of socialized services for agricultural machinery and agricultural technology
The first is to integrate the machinery of large planters and scattered farmers, set up an agricultural machinery service team or agricultural machinery cooperative, carry out socialized services, maximize the utilization rate of machinery, and drive the local people to increase employment and income at home; The second is to promote the gathering of small farmers as industrial consortia, group development, and strive for preferential policies from personnel training, land transfer (consolidation), agricultural machinery and agricultural technology application, etc., so as to solve the problems of talent shortage and capital shortage in the development of new business entities.
(2) Vigorously expand the sales channels of agricultural products
The first is to build its own brand of characteristic agricultural products, and improve the popularity of agricultural products by organizing and participating in special agricultural products exhibitions, tasting meetings and other activities; The second is to hire 1 full-time salesman to continue to promote the online sales of agricultural products and broaden sales channels on the Jingdong Zizhou Pavilion e-commerce platform; The third is to integrate agricultural products in the county, integrate scattered consumption methods into unified product promotion and sales, and launch the Zizhou brand.
Author: Hu Xingxing