The development trend of the barcode reading equipment industry and the market share research of key enterprises

1. Overview of the barcode reading equipment industry

Barcode recognition technology is a cross-cutting technology that integrates optical design, chip design, software development, and communication technology. Scanning QR codes to obtain information has become a common scene in life, and the application of QR codes can be seen everywhere in various fields such as mobile payment, public transportation, logistics and transportation, and industrial manufacturing.

Barcode reading device is an electronic device that scans barcode graphics and converts image information into digital signals that can be directly accepted by the computer by using photoelectric conversion and decoding technology to realize information input. The barcode reading equipment can quickly complete the barcode identification and entry, reduce the possibility of manual error, facilitate the life of residents, and help enterprises improve product quality and production efficiency. Barcode reading equipment can be used in commercial and industrial scenarios, and can be divided into handheld code scanners, fixed code scanners, mobile data terminals, etc.

Barcode reading has gradually penetrated from traditional application scenarios such as supermarkets to automated application scenarios such as Industry 4.0. Traditional barcode reading is mainly used in shopping malls, POS machines, express logistics, etc., with the advancement of production automation, barcode scanning has begun to play an important role in automation scenarios such as Industry 4.0. In automated production, industrial barcode readers solve the problems of slow manual data input, high bit error rate, high labor intensity, and high repetition of simple work, and provide an effective means for computer information processing to quickly and accurately collect and input data, which is convenient for product traceability and real-time quality monitoring. Therefore, in recent years, the proportion and importance of industrial barcode readers in barcode reading equipment have gradually increased.

2. Analysis and forecast of the market size of the barcode reading equipment industry

The development of the global barcode reading industry market is becoming more and more mature, and the rich downstream application scenarios and the demands of enterprise digital transformation and upgrading are driving the steady development of the barcode reading industry market. In recent years, the level of logistics in mainland China has been continuously improved, the retail mode of goods has changed, mobile payment has become the mainstream, the demand scenarios such as convenience stores and express delivery points have been increasing, the degree of industrial automation has gradually deepened, and the market size of the domestic barcode reading equipment industry has increased year by year, and the market size is expected to maintain a rapid growth trend from 2024 to 2030.

2019-2023 China Barcode Reading Equipment Industry Market Size Analysis

The development trend of the barcode reading equipment industry and the market share research of key enterprises

3. The development trend of the barcode reading industry

(1) Integration and innovation of artificial intelligence and deep learning

The rapid development of artificial intelligence (AI) and deep learning technology is injecting new vitality and challenges into the field of barcode recognition. The embedding of deep learning algorithms enables the barcode reading system to have the ability of self-learning and optimization, which can calmly cope with diverse complex environments and barcode formats, and improve the accuracy and efficiency of recognition. At the same time, with the acceleration of consumer electronics iteration, new barcode technologies such as QR codes, DataMatrix codes and DPM (Direct Part Identification) have emerged, which not only greatly improve the information storage density, so that massive information can be encoded in a limited space, but also put forward higher standards for the recognition accuracy of barcode reading devices, driving the continuous evolution of technology.

(2) New opportunities for barcode reading devices in the era of the Internet of Things

The Internet of Things (IoT), as the frontier of information technology, is profoundly changing the face of the economy and society. With the increasing maturity of mobile Internet, cloud computing, big data and other technologies, the Internet of Things has become a key force to reconstruct the competitiveness of the future manufacturing industry, giving birth to new business formats, service models and industrial ecology. As the core component of the perception layer of the Internet of Things, the barcode reading device plays the role of a bridge between the physical world and digital information, which is essential for the intelligent identification, efficient information collection and automatic control of objects. In the future, with the full development and deepening of the application of the Internet of Things, the demand for high-performance barcode reading equipment will continue to rise, and the vigorous development trend of the Internet of Things has undoubtedly laid a broad growth track for the barcode recognition industry, indicating that the field will usher in a long-term, investment and construction boom driven by technological innovation.

4. Analysis of industry competition pattern

Barcode recognition technology is a comprehensive optical design, chip design, software development, communication technology and other cross-cutting technology, although the technical barriers of barcode reading products for ordinary commercial applications have been smaller, but the barcode reading products applied in industry and some commercial fields still have a high technical threshold, Zebra Technology, Honeywell, Deligate, Cognex and other large multinational enterprises have developed in the field of barcode reading for many years, and have obvious advantages in technical reserves, product development and brand influence. It is a leading enterprise in the field of international barcode reading equipment. In recent years, local companies in emerging markets such as the Asia-Pacific region have also begun to rise, and the market share of companies such as Newland, Minde Electronics, and Hikvision Machinery has continued to increase, which has had a strong impact on international giants such as Datalogic, Zebra Technology, and Honeywell with their competitive product and service prices, and forced these multinational companies to begin to adjust their product lines and market strategies accordingly.

In the broader field of machine vision, the two giants of the global machine vision market, represented by Cognex and Keyence, have occupied more than 50% of the market share in advance with the advantages of early entry, solid product technology, and extensive application scenario experience. Foreign manufacturers have strong design, R&D and manufacturing capabilities, and the earliest domestic manufacturers mainly act as agents for machine vision products of foreign manufacturers. With the accumulation of technology and experience, some domestic manufacturers have begun to launch their own brand products, and domestic manufacturers can provide localized customized services, the supply cycle is more flexible, and the market share is increasing year by year. In terms of industrial barcode reader products, Hikvision Machinery has certain technical advantages and brand advantages, and has developed rapidly in recent years.

5. Key enterprises at home and abroad in the industry

(1) Major foreign enterprises

(2) Major domestic enterprises

For more industry information, please refer to the "2024-2030 Barcode Reading Equipment Industry Special Research and Investment Prospect Forecast Analysis Report" of PwC Consulting, at the same time, PwC Consulting also provides market special research projects, industrial research reports, industrial chain consulting, project feasibility study reports, specialized and special new small giant certification, market share reports, 15th Five-Year Plan, post-project evaluation reports, BP business plans, industrial maps, industrial planning, blue white papers, national manufacturing single champion enterprise certification, IPO fundraising feasibility study, IPO working paper consulting and other services.

Table of Contents:

Chapter - Overview of the Barcode Reading Equipment Industry

Section 1 Definition of Barcode Reading Equipment Industry

Section 2 Barcode reading equipment industry development history

Section 3 Barcode reading equipment industry application

Section 4 Analysis of the industry chain of barcode reading equipment

Section 5 Barcode Reading Equipment Life Cycle

Section 6: Macroeconomic Analysis and Forecasting

1. Global

1. Economic operation in 2023

2. Economic forecast for 2024

2. China

1. Economic operation from 2019 to 2023

2. Economic forecast for 2024

Section 7 Industry Policy Environment

First, the industry supervision system

2. Relevant laws and regulations of the industry

3. Industry-related policies

Section 8 Industry Technology Level (Relevant R&D Institutions, Patents, etc.)

Chapter 2 2019-2023 China's overall development of barcode reading equipment industry

Section 1: Analysis of the scale of China's barcode reading equipment industry

1. Analysis of the scale of industry units (industry scale)

2. Analysis of the scale of industry personnel

3. Analysis of the scale of industry assets

Fourth, the industry market size and growth rate analysis

Section 2 Analysis of the financial capacity of China's barcode reading equipment industry

1. Industry profitability analysis and forecasting

2. Analysis and prediction of the solvency of the industry

3. Analysis and prediction of industry operating capabilities

Fourth, the analysis and prediction of industry development ability

Chapter 3 China Barcode Reading Equipment Market Supply and Demand Analysis

Section 1 Analysis and forecast of the current situation of the barcode reading equipment market

—, 2019-2023 analysis of the total output value of the mainland barcode reading equipment industry

2. 2024-2030 forecast of the total output value of the mainland barcode reading equipment industry

Section 2 Analysis and prediction of product output of barcode reading equipment

—, 2019-2023 China barcode reading equipment output analysis

2. 2024-2030 China barcode reading equipment production forecast

Section 3 Analysis and forecast of market demand for barcode reading equipment

1. 2019-2023 market demand analysis of barcode reading equipment in China

2. 2024-2030 market demand forecast for barcode reading equipment in China

Section 4 Nearly 3-4 years of barcode reading equipment import and export data analysis

—、Import and export data analysis of barcode reading equipment in China

1. Import analysis

2. Exit analysis

2. 2024-2030 China barcode reading equipment import and export data forecast

1. Import analysis

2. Exit analysis

Chapter 4 analysis of the development status of the barcode reading equipment industry

Section 1: Analysis of the development of the global barcode reading equipment industry

First, the development process of the global barcode reading equipment industry

Second, the development status of the global barcode reading equipment industry

3. Global barcode reading equipment industry development forecast

Section 2 Analysis of China's Barcode Reading Equipment Industry Development

1. Analysis of the development trend of China's barcode reading equipment industry from 2019 to 2023

2. Analysis of the development characteristics of China's barcode reading equipment industry from 2019 to 2023

Third, the barcode reading equipment industry profit model

Section 3 China's Barcode Reading Equipment Industry Importance

Section 4 Analysis of the characteristics of the barcode reading equipment industry

Chapter 5 China Barcode Reading Equipment Market Size Analysis

Section 1: 2019-2023 China Barcode Reading Equipment Market Size Analysis

Section 2: 2019-2023 China Barcode Reading Equipment Regional Market Size Analysis

1. Market size analysis in Northeast China from 2019 to 2023

2. Market size analysis in North China from 2019 to 2023

3. Market size analysis in East China from 2019 to 2023

4. Market size analysis in Central China from 2019 to 2023

5. Market size analysis in South China from 2019 to 2023

6. Market size analysis of the western region from 2019 to 2023

Section 3 2024-2030 China Barcode Reading Equipment Market Size Forecast

Chapter 6 Analysis of the price trend and influencing factors of domestic products of barcode reading equipment

Section 1: Review of domestic product prices from 2019 to 2023

Section 2: Current market prices and comments on domestic products

Section 3: Analysis of Factors Influencing Domestic Product Prices

Section 4: Forecast of future price trends of domestic products from 2024 to 2030

Chapter VII Barcode Reading Equipment and Its Main Upstream and Downstream Products

Section 1 Upstream and downstream analysis of barcode reading equipment

1. Relevance with upstream and downstream industries

2. Analysis of the supply situation of upstream raw materials

3. Analysis of downstream products (user groups)

Section 2 Analysis of the industrial chain of the barcode reading equipment industry

1. Impact and risk analysis of upstream industries

2. Risk analysis and tips for downstream industries

3. Risk analysis and tips for related industries

Chapter VIII Analysis of the Competition in the Barcode Reading Equipment Industry

Section 1 Industry Supply Concentration

Section 2 Proportion of industry application area structure

Section 3 Analysis of the competitiveness of major enterprises in the barcode reading equipment industry

1. Comparative analysis of the total assets of key enterprises

2. Comparative analysis of employees in key enterprises

3. Comparative analysis of the operating income of key enterprises

Fourth, the comparative analysis of the total profits of key enterprises

5. Comparative analysis of the total liabilities of key enterprises

Chapter 9 Analysis of market competition strategy in the barcode reading equipment industry

Section 1: Analysis of Industry Competition Structure

—, competition between existing enterprises

2. Analysis of potential entrants

3. Threat analysis of substitutes

Fourth, the bargaining power of suppliers

Fifth, the bargaining power of customers

Section 2: Comparison of International Competitiveness of Industries

—, factors of production

Second, the demand conditions

3. Related and supporting industries

Fourth, the enterprise strategy, structure and competitive state

Section 3 Analysis of the competitive strategy of barcode reading equipment enterprises

First, to improve the core competitiveness of barcode reading equipment enterprises

Second, the factors that affect the core competitiveness of barcode reading equipment enterprises and ways to improve

Third, the strategy to improve the competitiveness of barcode reading equipment enterprises

Chapter 10 Competitive analysis of key enterprises in the barcode reading equipment industry

Section 1 Enterprise A