Source: Photo.com
Recently, Zhang Xuefeng, a famous Internet celebrity teacher, announced to fans in the live broadcast room: "The research projects you often ask about are already available for appointment. The full name of the research project is "Fengxing Wanli Elite Research Camp (Suzhou Chapter)", Fengxue APP shows that the research camp is 6 days and 5 nights, from July 10th to August 14th, a total of six groups are open, the price is 9999 yuan, and the current service objects are 14-18 years old junior and senior high school students.
According to Qichamao data, as of May 6, there were 43,788 companies related to the keyword "research", of which 17,709 were established in the past 3-5 years. Among the many research camp products, some products that can be called "sky-high" are also popular.
"The income of both of us is not high, but now other children are popular to study abroad, so we also gritted our teeth and reported it, so that the children can broaden their horizons." Ms. Lin, a parent of a sixth-grade student at a primary school in Lixia District, Jinan City, Shandong Province, said that after her child graduated from primary school, she enrolled her child in a Canadian research camp of more than 30,000 yuan as a souvenir.
Like Ms. Lin, Ms. Sun, a parent, also registered her child, but called it "painful", saying that she felt that her wallet was emptied during the summer vacation.
Regarding the expensive registration fee of the research camp, Mr. Li, a practitioner of a tourism organization with many years of experience in market operation, said frankly that the tour fee is bound to be high because there are few additional consumption links in the research group, so as to ensure profits. Mr. Lee revealed that after deducting all costs, the tour fee should retain at least 15% to 20% of the profit.
Wu Bihu, director of the Tourism Research and Planning Center of Peking University and a member of the Expert Committee of the 14th Five-Year Plan of the Ministry of Culture and Tourism, believes that outbound study trips can help children immerse themselves in the culture, language and scenery of different countries, and if family conditions allow, it is of positive significance to children. However, in this process, parents should be careful not to follow the trend, and should choose suitable themes according to their children's personalities, abilities, hobbies, etc., and should not have unrealistic expectations. "Chinese parents especially want their children to learn specific knowledge over a period of time. I don't agree with some of the research content of 'changing places every day'. Parents expect their children to come back from study and speak English very well, which is not realistic, the most important thing is to let children see more and think more and feel more. ”
The demand for research tourism is growing rapidly
From the perspective of the subdivisions of China's cultural tourism industry, the cultural tourism industry is huge in scale and covers many sub-industries. At present, the main or popular formats in the cultural tourism industry include tourism and performing arts, intangible cultural heritage tourism, red tourism, research tourism, rural cultural tourism, theme park tourism, etc. In addition to independently highlighting the characteristics of cultural tourism, each subdivision is mostly integrated with other subdivisions, such as the organic integration of rural tourism and red tourism; the combination of intangible cultural heritage tourism and research tourism; Tourism, performing arts, theme parks, and tourism integration. In the future, cultural tourism will surely derive more subdivisions, enrich the supply of cultural tourism, and at the same time, bring multi-level, multi-dimensional and high-quality cultural tourism experience to tourists through the integrated operation mode.
An analysis of the development of study travel in China
The term "study travel" first appeared in the "National Tourism and Leisure Outline (2013-2020)" issued by the General Office of the State Council in February 2013. Since then, as a lever measure to leverage the reform of quality education and a new way to explore the transformation and development of tourism, research travel has gradually entered the research field of domestic education and tourism circles, and has become a new field to promote the research of comprehensive practice education.
The real study trip on the mainland went through three stages: the first stage was the intensive training stage; The second stage is the travel phase; Since the 21st century, research tourism has entered a period of rapid development, and cross-border integration has begun to be achieved between schools, travel agencies, training institutions and study abroad agents. The choice of destinations is also diversified, and the development subject has gradually shifted from government-led to enterprise-led.
There are many participants in the industry and the scale is large
The participants in China's study tours include professional research institutions (at present, such enterprises are mainly capitalized through the New Third Board), travel agencies (travel agencies that open special lines or operate teams independently), language training institutions, relevant camp base institutions, parent-child education institutions, study abroad intermediaries and units under the education administrative department. According to the data of the first white paper on the development of China's research travel industry, "White Paper on the Development of Study Travel in China 2019", according to incomplete statistics, there are more than 7,300 enterprises mainly involved in the research travel business in 2019. As of the end of August 2020, there were more than 1,600 research and practice education bases for primary and secondary school students across the country, and 177 research and practice education camps for primary and secondary school students across the country.
Han Xin, a well-known research expert in China and director of the Youth Practical Education Professional Committee of Xi'an Education Society, appealed from the standpoint of education public welfare: "Domestic young students should go out and improve their quality and competitiveness through research trips. ”
Regarding the "research fever", CCTV commented that no matter what form of research is taken and how much money it costs, it will eventually return to the original meaning of education. Of course, this also requires more "regular army" efforts. CCTV hopes that education, culture and tourism and other departments can actively cooperate, explore more high-quality routes and treasure camps, and rely on existing resources to meet the research needs of children at all stages to the greatest extent.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Analysis Report on the Development Prospects and Investment Strategic Planning of China's Research Travel" by Qianzhan Industry Research Institute
At the same time, the Prospective Industry Research Institute also provides solutions such as industrial big data, industrial research reports, industrial planning, park planning, industrial investment, industrial mapping, smart investment promotion system, industry status certificate, IPO consulting/fundraising and investment feasibility study, and specialized and special new small giant declaration. To quote the content of this article in any public information disclosure such as prospectus and annual report, formal authorization from Qianzhan Industry Research Institute is required.
More in-depth industry analysis is available in the [Prospective Economist APP], and you can also communicate and interact with 500+ economists/senior industry researchers. More enterprise data, enterprise information, and enterprise development are all in the [Qichamao APP], the most cost-effective and most comprehensive enterprise query platform.