Analysis of the development trend and opportunities of high-voltage decorative panel industry during the "15th Five-Year Plan" period

1. The mainland high-voltage decorative panel industry has experienced four stages of development

The full name of high-pressure decorative board is: "thermosetting resin-impregnated paper high-pressure decorative laminated board", abbreviated as HPL in English. High-pressure decorative board is a refractory building material for surface decoration, commonly known as "decorative board", "fireproof board" and "fire-resistant board". It is mainly used for furniture, indoor and outdoor decoration, fireproof and waterproof partitions, cabinets, wall-mounting, etc. High-pressure decorative panels belong to other wood-based panel subdivisions in the wood-based panel industry.

The mainland high-voltage decorative panel industry started late, and the development process is roughly divided into 4 stages.

The initial stage, from 1957 to 1970, was the introduction period of high-pressure decorative panels in the domestic market. Continental began to develop high-voltage decorative panels, and then established production workshops in Shanghai and Beijing, and the products are mainly used for anti-static floors in computer rooms, baffles and partitions for trains and ships.

The second stage, from 1971 to 1989, was a period of rapid development of the high-pressure decorative panel market in China. Although the technical level of domestic enterprises is relatively backward, the annual output of high-voltage decorative panels in the mainland has increased under the promotion and development of high-pressure decorative panels, expanding output, increasing varieties and other factors. Although the cost, pricing and tariff of imported high-voltage decorative panels are high in the same period, the domestic high-end market is still mainly occupied by European and American high-voltage decorative panel products.

The third stage, from 1989 to 1997, was a period of stagnation in the development of the mainland's high-voltage decorative panel industry.

The fourth stage is from 1998 to the present, which is the period of technical maturity. Private enterprises have fully learned from the advanced experience of foreign counterparts in product research and development, operation management and market development, etc., and have developed rapidly, and the technology has gradually matured, but the output has not been significantly improved. In recent years, with the improvement of the technical equipment level of domestic mainstream enterprises, the expansion of business scale and the improvement of product quality, the product quality of domestic mainstream high-voltage decorative plate enterprises has approached or reached the level of similar international products.

The development stage of the high-voltage decorative panel industry in the mainland

Analysis of the development trend and opportunities of high-voltage decorative panel industry during the "15th Five-Year Plan" period

2. High-voltage decorative plate industry chain structure diagram and upstream and downstream development analysis

The upstream mainly includes the decorative paper industry and the adhesive industry; The downstream mainly includes furniture, cabinets, transportation, school and hospital decoration.

Structure diagram of the upstream and downstream industrial chain of the high-pressure decorative panel industry

(1) The upstream situation of the industry

The upstream industry of high-pressure decorative panels mainly includes decorative paper industry and adhesive industry, and the supply capacity of the upstream industry can ensure the raw material demand of high-pressure decorative panels in recent years, and the quality and stability of raw materials such as resins, pigments, fillers, etc. directly affect the performance and appearance of products; Among them, the mainland decorative paper industry is still in a period of rapid growth, the product quality of domestic private enterprises keeps pace with the times, the output is increasing day by day, and foreign industrial giants still have a strong willingness and plan to invest in China in recent years, and the output and quality of decorative paper can ensure the demand for high-pressure decorative board production; The chemical raw material industry such as melamine, phenol, formaldehyde, and urea in the mainland is in a mature stage and can also meet the demand. In addition, with the tightening of environmental protection policies and the intensification of environmental protection supervision in the mainland, all kinds of raw material production enterprises are facing challenges and opportunities to shut down and transfer, which may lead to a phased shortage of supply or price increases.

(2) The downstream situation of the industry

The downstream industries of high-voltage decorative panels include furniture, cabinets, transportation, school and hospital decoration. The market potential of high-voltage decorative panels is large, on the one hand, the downstream industries in the mainland are mostly in the critical period of transformation and upgrading and quality improvement, and the market for furniture, laboratory benches and hospitals will become better and better, and the amount of public places will be further increased, which will provide space for the high-voltage decorative panel market. At the same time, it is also necessary to pay attention to the changes and adjustments of high-voltage decorative panel products in individual fields, and in the railway locomotive industry, the amount of sleeper cars, dining tables and interior decoration materials has shown a downward trend. On the other hand, the development of products and personalized needs have new changes, the surface performance, flame retardant performance, machinability and quality requirements of high-pressure decorative plates are getting higher and higher, requiring high-pressure decorative plates and competing products to have a relative price advantage, which requires high-voltage decorative plate enterprises to carry out technological innovation and process improvement, on the basis of consolidating and strengthening quality advantages and meeting downstream product conditions, to further improve the design level to meet market demand, and make up for the shortcomings of higher cost compared with competing products.

3. The development trend of wood-based panel industry

The wood-based panel industry is developing in the direction of being more environmentally friendly, more efficient and more personalized, and enterprises need to keep up with policy guidance and market demand, and continue to innovate and adjust to achieve sustainable development.

The wood-based panel industry is moving in the direction of being more environmentally friendly, more efficient and more personalized

4. Analysis of development opportunities for high-voltage decorative plate industry

(1) The downstream market space is huge

As the main application field of decorative panel products, customized home furnishings, kitchen and bathroom furniture, architectural decoration and other fields mainly rely on urbanization construction and the construction of a well-off society in an all-round way. The rigid demand for housing purchase brought about by the future urbanization process and the demand for improved housing brought about by consumption upgrading are the long-term support points for the continued development of the real estate industry and the development of downstream industries such as furniture and flooring. Due to the characteristics of high space utilization and high degree of personalization, the penetration rate of customized home furnishings has been rising in recent years, and the industry has continued to prosper. In order to meet the needs of consumers for "one-stop shopping", major enterprises have successively implemented the strategy of "whole house customization", and the category extends from cabinets and wardrobes to shoe cabinets, TV cabinets, bookcases, balcony cabinets, etc., and the rapid development of custom home furnishing categories has promoted the demand for decorative panels to continue to grow rapidly.

(2) Environmental protection standards have been improved, and the structural reform of the industrial supply side has accelerated the clearing of the industry

In recent years, the state has continuously introduced policies to put forward higher standards for formaldehyde emission levels of wood-based panels and decorative panel products. Formaldehyde content is one of the decisive factors in judging the quality of wood-based panels, and the formaldehyde gas emitted by wood-based panels mainly comes from the adhesives used in bonding wood-based panel substrates and veneers. The "trialdehyde resin" represented by urea-formaldehyde resin, phenolic resin and melamine formaldehyde resin has long been used as an adhesive for wood-based panels, and its formaldehyde content exceeds the standard, which can pollute indoor air and endanger human health. In 2018, the launch of the new national standard "Formaldehyde Emission Limit in Interior Decoration Materials and Wood-based Panels and Their Products" directly hit the pain points of environmental protection in the industry, and the formaldehyde emission limit and test methods have been in line with international standards, while the country continues to introduce new policies to encourage wood-based panel products to develop in the direction of green formaldehyde-free, health and environmental protection.

For more industry information, please refer to the "2024-2030 China High-voltage Decorative Panel Industry Segment Investment New Opportunities and Development Prospects Forecast Report", at the same time, PwC Consulting also provides market special research projects, industrial research reports, industrial chain consulting, project feasibility study reports, specialized and special new small giant certification, market share reports, 15th Five-Year Plan, post-project evaluation reports, BP business plans, industrial maps, industrial planning, blue white papers, National manufacturing single champion enterprise certification, IPO fundraising and investment feasibility study, IPO working paper consulting and other services.

Table of Contents:

Chapter 1 2019-2023 China high-voltage decorative panel industry development environment analysis

Section 1 Macroeconomic Environment, 2019-20230

1. Global macroeconomic analysis and forecasting

1. China's macroeconomic analysis and forecast

Section 2 Analysis of the policy environment of the high-voltage decorative panel industry

1. Analysis of industry management system

Second, the relevant development plan of the industry

3. Interpretation of major industrial policies

Section 3 Analysis of the technical environment of the high-voltage decorative plate industry

First, the status quo of the technical level of the high-voltage decorative plate industry

2. Analysis of patent technology in high-pressure decorative plate industry

1. Analysis of the number of patent applications in the high-voltage decorative plate industry

2. Changes in the number of patent disclosures in the high-voltage decorative plate industry

3. Analysis of patent applicants in the high-voltage decorative panel industry

4. Popular technical analysis of high-voltage decorative plate industry

Chapter 2 Analysis of the operation situation of the global high-voltage decorative plate industry from 2019 to 2023

Section 1 2019-2023 Global High Voltage Decorative Panel Market Development and Trend Analysis

Section 2 Global High Voltage Decorative Plate Market Demand Analysis and Forecast

Section 3 Analysis of the competition pattern and regional distribution of the global high-voltage decorative panel industry

1. Analysis of the competitive landscape

2. Regional distribution

Section 5 Overview of the development of major countries and regions in the high-voltage decorative panel market

1. Development and forecast of Asian high-voltage decorative panel market

1. Development status

2. Market prospect forecast

2. North American high-voltage decorative panel market development and forecast

1. Development status

2. Market prospect forecast

3. Development and forecast of the European high-voltage decorative panel market

1. Development status

2. Market prospect forecast

Fourth, the development and forecast of other high-voltage decorative panel market

1. Development status

2. Market prospect forecast

Section 6 Cases of key enterprises in the global high-voltage decorative panel industry

Chapter 3 Analysis of the current situation of China's high-voltage decorative panel market

Section 1 Development status of high-voltage decorative panel industry

1. Overview of the current situation of high-voltage decorative plate industry

Second, the life cycle of the high-voltage decorative panel industry

Section 2 The overall scale of China's high-voltage decorative plate industry from 2019 to 2023

First, the overall scale of the high-voltage decorative panel industry

Second, the production area distribution of high-pressure decorative plate industry

Section 3 Analysis of China's high-voltage decorative board market demand

Section 4 Analysis of the balance of supply and demand in China's high-voltage decorative panel industry

First, the current situation of supply and demand balance in the high-voltage decorative panel industry

2. Analysis of factors affecting the balance of supply and demand in the industry

Chapter 4 Analysis of the competition pattern of the high-voltage decorative panel industry

Section 1 Analysis of the competition pattern of the high-voltage decorative plate industry

Section 2 Key indicators to measure core competitiveness

First, the level of R&D and design

Second, customer service capabilities

3. Customer stickiness

Section 2: Degree of market competition

First, market concentration

Second, the type of market competition

3. Analysis of market share of key enterprises

Section 3 Analysis of Porter's Five Forces Model of China's High-voltage Decorative Plate Industry

Chapter 5 2019-2023 China high-voltage decorative panel operation survey

Section 1 Analysis of supply and demand in high-voltage decorative panel industry

1. Supply analysis

Second, the demand analysis

Section 2 Analysis of the development process of China's high-voltage decorative panels

Section 3 Analysis and analysis of the pain points of China's high-voltage decorative panel market

Section 4 Suggestions for the construction and development of high-voltage decorative panels

Chapter 6 Analysis of the overall operation indicators of the mainland high-voltage decorative plate industry

Section 1 Analysis of the overall scale of China's high-voltage decorative plate industry from 2019 to 2023

1. Analysis of the number and structure of enterprises

Second, the analysis of the size of the staff

3. Analysis of the scale of industry assets

Fourth, the industry market size analysis

Section 2 Structural analysis of China's high-voltage decorative plate industry in 2023

1. Analysis of the number and structure of enterprises

Second, the analysis of sales revenue structure

Section 3 Overall analysis of financial indicators of China's high-voltage decorative panel industry from 2019 to 2023

1. Industry profitability analysis

2. Analysis of the solvency of the industry

3. Analysis of industry operating capabilities

Fourth, the analysis of industry development capabilities

Chapter 7 Analysis of the development characteristics of the high-voltage decorative panel market

Section 1 Market cyclicality, seasonality and other characteristics

Section 2: Market Barriers

1. Technical barriers

Second, talent barriers

3. Project experience barriers

Fourth, brand barriers

Fifth, financial barriers

Section 3 Analysis of the advantages and disadvantages of market development

1. Analysis of market development advantages

Second, the analysis of market development disadvantages

Chapter 8 2019-2030 China high-voltage decorative panel market key regional operation analysis

Section 1 2019-2030 operation of high-voltage decorative panel market in East China

1. The market size of high-voltage decorative panels in East China from 2019 to 2023

Second, the characteristics of the high-pressure decorative plate market in East China

3. Analysis of the market potential of high-voltage decorative panels in East China from 2024 to 2030

Section 2 2019-2030 operation of the high-voltage decorative panel market in South China

1. The market size of high-voltage decorative panels in South China from 2019 to 2023

Second, the characteristics of the high-voltage decorative panel market in South China

3. Analysis of the market potential of high-voltage decorative panels in South China from 2024 to 2030

Section 3 2019-2030 operation of the high-voltage decorative panel market in central China

1. The market size of high-voltage decorative panels in Central China from 2019 to 2023

Second, the characteristics of the high-voltage decorative plate market in central China

3. Analysis of the market potential of high-voltage decorative panels in central China from 2024 to 2030

Section 4 2019-2030 operation of the high-voltage decorative panel market in North China

1. The market size of high-voltage decorative panels in North China from 2019 to 2023

Second, the characteristics of the high-voltage decorative panel market in North China

3. Analysis of the market potential of high-voltage decorative panels in North China from 2024 to 2030

Section 5 2019-2030 operation of the high-voltage decorative panel market in Northwest China

1. The market size of high-voltage decorative panels in Northwest China from 2019 to 2023

Second, the characteristics of the high-pressure decorative plate market in Northwest China

3. Analysis of the market potential of high-voltage decorative panels in Northwest China from 2024 to 2030

Section 6 2019-2030 operation of high-voltage decorative panel market in southwest China

1. The market size of high-voltage decorative panels in southwest China from 2019 to 2023

Second, the characteristics of the high-pressure decorative plate market in southwest China

3. Analysis of the market potential of high-voltage decorative panels in southwest China from 2024 to 2030

Section 7 2019-2030 Northeast high-voltage decorative plate market operation

1. The market size of high-voltage decorative panels in Northeast China from 2019 to 2023

Second, the characteristics of the high-pressure decorative panel market in Northeast China

3. Analysis of the market potential of high-pressure decorative panels in Northeast China from 2024 to 2030

Chapter 9 Analysis of key enterprises in the high-voltage decorative panel industry

Section 1 Enterprise A

1. Overview of the company and its main products

2. Analysis of the business situation of the enterprise

3. Analysis of corporate profits

Fourth, core competitiveness analysis

Section 2 Enterprise B

1. Overview of the company and its main products

2. Analysis of the business situation of the enterprise

3. Analysis of corporate profits

Fourth, core competitiveness analysis

Section 3 Enterprise C

1. Overview of the company and its main products

2. Analysis of the business situation of the enterprise

3. Analysis of corporate profits

Fourth, core competitiveness analysis

Section 4 D Enterprise

1. Overview of the company and its main products

2. Analysis of the business situation of the enterprise

3. Analysis of corporate profits

Fourth, core competitiveness analysis

Section 5 Enterprise E

1. Overview of the company and its main products

2. Analysis of the business situation of the enterprise

3. Analysis of corporate profits

Fourth, core competitiveness analysis

Section 6 Other Enterprises

Chapter 10 Upstream and downstream market research of high-voltage decorative panel industry

Section 1 Analysis of the structure of the high-voltage decorative plate industry

Section 2 Analysis of Upstream Industries

First, the status quo of the industry

2. Analysis of market supply

3. Forecast of development trends

Fourth, the industry competition and its significance to the high-voltage decorative plate industry

Section 3 Downstream Industry Development and Prospect Forecast of China's High-voltage Decorative Panel Industry

1. Structure diagram of downstream application fields

2. Analysis of the application fields of downstream market segments

1. Analysis of the market for high-voltage decorative panels in field A