With the gradual deepening of the public's concept of big health, the consumer demand for various multi-level and diversified big health products is also growing. The Daojiao Zongzi Cultural Consumption Festival is being held in Daojiao Town, Dongguan, with the theme of "Zongzi is good in Daojiao", aiming to promote the traditional Zongzi culture and provide consumers with an opportunity to understand and experience Zongzi culture. During the exhibition, the reporter noticed that a kind of zongzi made of sprouted brown rice attracted many tourists and consumers.
"To this day, Daojiao dumplings are still innovating, and it can only be said that Jiao people have no creative bottlenecks, and they continue to try different combinations on the basis of tradition." Miss Huang from Nancheng told reporters that she had tasted abalone dumplings, scallop dumplings and crystal dumplings, but it was the first time she had heard of "sprouted brown rice Daojiao dumplings".
Sprouted brown rice refers to the bud body of brown rice that has been germinated to the appropriate bud length, which is mainly composed of two parts: young sprouts and endosperm with cortex, which is literally germinated brown rice. As a new generation of healthy staple food, sprouted brown rice has gradually entered the public eye and served on people's tables.
At the event site, a stall owner told reporters that sprouted brown rice Daojiao dumplings are made of sprouted brown rice, oats and belly, and do not add mung bean paste and egg yolk in traditional Daojiao dumplings, focusing on a health feature to avoid problems such as fast glycemic rise and high cholesterol caused by mung bean paste and egg yolk. Compared with the traditional glutinous rice, which is difficult to digest and difficult to discharge, sprouted brown rice is conducive to promoting intestinal peristalsis and relieving constipation.
"The combination of sprouted brown rice and Daojiao dumplings means that sprouted brown rice has once again opened up a bridge with traditional cuisine, and it also means that sprouted brown rice has various forms of presentation as a healthy staple food." Wang Tao, the national market representative of Guangdong Sprout Red Biotechnology Co., Ltd., told reporters.
The reporter also learned that Dongguan is also actively promoting the development of the germinated brown rice industry. According to public information, Dongguan has introduced a number of upstream and downstream related enterprises and laid an operation center for germinating brown rice.