On the afternoon of May 11, Shandong Modern Festival Consulting Center and Zhuangke Village, Rose Town, Pingyin County jointly built the Village Festival Research Center was unveiled, Associate Professor Zhou Chunlin, master's tutor of Henan University of Economics and Law, Ma Jianxi, a well-known scholar in the field of festivals, Fu Juan, Deputy Secretary of the Party Committee and Mayor of Rose Town, Pingyin County, Zhang Jian, Secretary of the Party Branch of Zhuangke Village, Rose Town, and other leaders, artists, festival experts, and more than ten cultural masters attended the unveiling ceremony.
Associate Professor Zhou Chunlin (second from right), master's tutor of Henan University of Economics and Law, Ma Jianxi (first from left), a well-known scholar in the field of festivals, Fu Juan (first from right), deputy secretary of the Party Committee and mayor of Rose Town, Pingyin County, and Zhang Jian (second from left), Secretary of the Party Branch of Zhuangke Village, Rose Town, jointly unveiled the Shandong Modern Festival Consulting Center and the Village Festival Research Center jointly built by Zhuangke Village, Rose Town, Pingyin County
Shandong Modern Festival Consulting Center has a strong background in festival and event consulting, as well as rich event public relations and professional event marketing, focusing on resource integration, focusing on development problems, and focusing on influence improvement. Since its establishment more than ten years ago, Shandong Modern Festival Consulting Center has kept in mind its original mission and performed its duties loyally and conscientiously. Carry out academic research and serve the economy and society. With the purpose of prospering festival culture and developing festival economy, a series of festival research topics have been established.
Under the leadership of Zhang Jian, Secretary of the Party Branch, Zhuangke Village, Rose Town, Pingyin County, has embarked on a characteristic development path of integrated development of agriculture, culture and tourism. Zhuangke Village has successively won the honors of "Good Team for Entrepreneurship", "Provincial Health Village", "Provincial Civilized Village", "Advanced Village for Spiritual Civilization Construction", "Scenic Village in Shandong Province", "Demonstration Village for Democracy and Rule of Law in Shandong Province", "Demonstration Village for Brilliant People in Jinan City" and so on.
Fu Juan, deputy secretary of the Party Committee and mayor of Rose Town, Pingyin County
Fu Juan, deputy secretary of the Party Committee and mayor of Rose Town, Pingyin County, introduced the industrial development, rural revitalization, and rural tourism of Rose Town, and welcomed Associate Professor Zhou Chunlin, a master's tutor of Henan University of Economics and Law, to investigate the cases of rural digital cultural tourism and digital intelligence of homestay clusters in Zhuangke Village, and congratulated the establishment of Shandong Modern Festival Consulting Center and Zhuangke Village, Rose Town, Pingyin County.
Associate Professor Zhou Chunlin, master's supervisor of Henan University of Economics and Law
Associate Professor Zhou Chunlin, master's tutor of Henan University of Economics and Law, taught the course "Festival Management" (bilingual) won the first batch of first-class undergraduate courses of the Henan Provincial Department of Education, participated in the tourism planning of relevant counties, cities and scenic spots in Henan, and won the second prize of Henan Science and Technology Progress Award. Associate Professor Zhou Chunlin has been a visiting scholar at Leeds Metropolitan University in the United Kingdom, leading academic research in the fields of tourism festival management and innovation, tourism consumer behavior, etc. On May 10, Associate Professor Zhou Chunlin made a special trip to Shandong to investigate the experience and advanced practices of Zhuangke Village's rural digital cultural tourism and digital intelligence of homestay clusters. In his speech at the unveiling ceremony, Associate Professor Zhou Chunlin said that in accordance with the operation mode of "cooperatives + farmers", Zhuangke Village invested in shares with the appraisal value of farmers' idle houses, built leisure tourism, entertainment camps, and homestay farmhouses, and built more than 40 sets of homestays, maintaining the characteristic village style of "China's Rose Township", and integrating the vacation needs of urban people's leisure farms, art tea houses, citizen farms, and farm restaurants, focusing on building a rural guest corridor integrating catering, accommodation and leisure.
Ma Jianxi, a well-known scholar in the field of festivals
Ma Jianxi, a well-known scholar in the field of festivals, said in his speech at the unveiling ceremony that Secretary Zhang Jian is good at reform and innovation in leading villagers to achieve common prosperity, developing rural tourism, and rural governance, and many places are at the forefront. Especially by holding various festivals and activities, it is worth learning from more villages in terms of enhancing the soft power and comprehensive influence of Zhuangke Village. The opera into the countryside held in Zhuangke Village, the first National Singer Grand Prix and Country Singer Competition in Pingyin County, the Thousand Egg Competition, the Zhuangke Village Calligraphy and Painting Writing Activities, the Zhuangke Village Mountain Goods Festival, the Zhuangke Village Farmer's Market, the Zhuangke Village Food Festival, the Peace Elite Rural Cultural Tourism E-sports Festival and other festivals and activities are not only creative and cultural inheritance, but also very down-to-earth, and the masses are willing to participate, and they are also popular activities for the masses.
Zhang Jian, Secretary of the Party Branch of Zhuangke Village, Rose Town, Pingyin County
Zhang Jian, Secretary of the Party Branch of Zhuangke Village, Rose Town, Pingyin County, said in his speech at the unveiling ceremony that Zhuangke Village takes "rural leisure, pastoral vacation, and modern agriculture" as its main characteristics, and "leisurely Zhuangke" as its image positioning, integrates rural resources, improves the ecological environment, enhances the quality of cultural tourism, promotes the transformation of external beauty to internal beauty and sustainable beauty, and strives to achieve a beautiful picture of strong agriculture, beautiful countryside and rich farmers. The Chinese nation has a long history and a variety of traditional Chinese festivals, Zhuangke Village is based on the positioning of the village, carefully plans all kinds of cultural and sports activities, festivals, and carefully plans high-quality activities for different groups to meet the needs of multiple groups. Cultural and sports activities take the annual "Meet • Flowers, I'm Waiting for You in Rose" Rose Town Rose Cultural Tourism Festival as an important opportunity to vigorously promote the creation of cultural tourism brands, realize the organic integration of rural revitalization, rose industry and cultural tourism industry through art activities, enhance the attractiveness of rose tourism brands, and drive rural economic development.
Joining hands with professional festival institutions, village festival activities have been upgraded. Zhuangke Village, Rose Town, Pingyin County, and Shandong Modern Festival Consulting Center cooperated to build a village festival research center. Through the unveiling of the Village Festival Research Center, it is the transformation and upgrading of Zhuangke Village's festival activities, and it is also a leap forward in the improvement of Zhuangke Village's soft power. Shandong Modern Festival Consulting Center uses the continuous publication "Shandong Modern Festival", online self-media platforms and cooperative media to hold a series of festivals in Zhuangke Village, with rich information, clear perspectives, broad vision, all-round, multi-angle three-dimensional publicity and reporting. Shandong Modern Festival Consultation Center gives full play to the advantages of experts in social organizations, summarizes experience for Zhuangke Village, forms characteristics, and refines models.
Zhuangke Village calligraphy and painting writing activities
The first National Singer Grand Prix and Country Singer Competition in Pingyin County
Thousands of people are fighting eggs
Opera into the countryside activities
Farmer's Market in Zhuangke Village
Zhuangke Village Mountain Goods Festival
Wrapping zongzi during the Dragon Boat Festival