"Explosive" animations are frequent
The technological value of animation continues to rise
Domestic anime has received rave reviews overseas
With the development of the Eco-City's cultural industry
It is a cultural industry gathering place with complete categories and distinctive characteristics
is forming
Batches of extraordinary "cultural people"
Through quality content production
Inject vitality and vitality into the development of the industry
On a huge glass workbench, puppets, miniatures and scene models form a wonderful world. Wearing headphones and holding various tools such as tweezers, thin wires, and paints, the production crew carefully adjusts the postures and expressions of the puppets to inject soul into the characters.
In the spring just past, Tianjin Haochuan Culture Communication Co., Ltd. (hereinafter referred to as "Haochuan Animation") was busy with "sowing and harvesting". "Lantern Knife", "Kunlun Mole", "Bishamentian", "Save Me" and other new stop-motion animation works are "baked", and the animated series "Linglong Mountain" is in full swing, and the national style aesthetics that belong to the good rumor are striking again.
Since its establishment in 2012, Haochuan Animation has engaged in original and content, and its business territory has been expanding. From the 2D animation "Dali Temple Diary" set in the Tang Dynasty, to the animated film "The Great Protector", to the stop-motion animation "Lantern Knife" that integrates martial arts background and mysterious elements, Haochuan Animation has formed a mature team of 2D, 3D and stop-motion animation, and its works cover comics, animation series and movies.
Behind the output of "a hundred flowers blooming" is consistent integrity and innovation.
"Our original intention is to use animation to tell Chinese stories well, and use good works to empathize with the people." The founder of Haochuan Animation is still lobbying. As one of the first batch of local enterprises incubated in the Eco-City, Haochuan Animation has created a number of original works that are "applauded and popular", and have won many honors such as the Golden Dolphin Award at the Xiamen International Animation Festival, the Golden Dragon Award for Chinese Animation, and the Government Award for Chinese Culture and Art.
In March this year, this enthusiasm was once again recognized - the Ministry of Culture and Tourism of the People's Republic of China announced the list of a new batch of national cultural industry demonstration bases, and Haochuan animation was on the list.
Lingran Chuangzhi (Tianjin) Animation Technology Development Co., Ltd. (hereinafter referred to as "Lingran Chuangzhi"), an Eco-City enterprise that also "tells Chinese stories", has also been selected as a national cultural industry demonstration base.
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Founded in 2010, Lingran Chuangzhi is a high-tech enterprise with "both technology and art". Recently, the company's self-developed hyper-realistic digital giant panda "Fat Pan" was hired as the virtual character ambassador of China Animation Group's metaverse to provide interpretation services for foreign friends. Black and white color scheme, chubby body, and fluent foreign language, full of "national treasure flavor".
This image combines digital technologies such as the metaverse, remote collaboration, cloud interaction, and blockchain, and is an exploration of online teaching for virtual idols and improving the digital literacy and skills of the whole people.
How can culture and technology be better integrated? Over the years, Lingran Chuangzhi has explored the development model of "coordinated operation of production, education, research and application".
At present, the company has nearly 100 independent intellectual property rights, and has cooperated with Tianjin University, China Film Hualong Company and other universities, enterprises and scientific research institutes to establish laboratories, continue to promote VR cloud production, cloud editing, virtual rehearsal and other projects, and has embarked on a development path that combines digital content production and talent training.
As a national cultural export base, the Eco-City has been actively empowering cultural enterprises to go overseas and building a highland for foreign cultural exports. Recently, "I want to be the Supreme in this life" produced by A4 Comics was released in France as a single book. Previously, this comic adapted from an online novel has been launched in Japan, South Korea, Russia and the Americas, and the number of subscriptions is among the best on overseas comic platforms.
"At present, the revenue of our overseas comic platform can account for about 20% of the company's total." According to content director Zhang Juexiu, A4 Comic has "successfully gone overseas" more than 30 works since it launched overseas business in 2016. From the sale of self-owned copyrights to copyright agency, participation in account sharing, and then to joint creation and operation with overseas companies, the operation mode of enterprises is becoming more and more abundant, and it also enhances the dissemination and influence of traditional Chinese culture overseas.
"Cultural output should not have too high a threshold, and it should be combined with the cultural background of the audience to avoid 'adapting to the water and soil'."
Adhering to this creative concept,A4The latest comic launched by the comic industry for overseas markets"Rise from the bottom",From the content style to the poster design have been carefully polished,With fantasy elements as the skin,Tell the inspirational story of a teenager who turned his life around in adversity,With the original intention of excellence, deeply cultivate Guoman"Go to sea。
As of May this year, the Eco-City has registered a total of 2,500 cultural enterprises, forming characteristic industrial clusters such as film and television, animation, book distribution, games and e-sports, advertising and media, etc. In the future, the Eco-City will vigorously expand the industrial chain covering content production, communication and distribution, channel expansion, derivatives development and other businesses, and promote the cluster development of cultural and creative industries.
Source: China-Singapore Tianjin Eco-City release