After the outbreak of infighting, Rongcheng actually raised the ticket price? Rational market regulation behavior is so "eye-catching" at this time

Li Peng Peng Sports

2024-05-25 14:45Posted in Hebei Sports Creators

Things are still fermenting! Since Chengdu Rongcheng lost to Shanghai Port, this hot club in the Chinese Super League seems to have encountered a collection of problems, first Wu Lei's low-level mistakes, encountered the collective spray of fans, and then to Zhou Dingyang and Timo Lechett's mutual assault, and then to the contradiction between Wei Shihao and Lechett, everything seems to be very worry-free. Yesterday, Chengdu's official letter to fans ignited anger again, making the two sides quite antagonistic.

The letter officially released by Chengdu Rongcheng is nominally an "innovation of the fare system", of which the 14th round VS Qingdao West Coast's home game, their ticket prices have a certain "innovation", in layman's terms, the general price increase, the highest grade of a single game has been increased from 320 yuan to 400 yuan, according to the WeChat ticket purchase procedure, the optional ones include 1288 yuan, 400 yuan, 220 yuan, 180 yuan, 150 yuan, 120 yuan, 100 yuan and other grades. Compared to the past, it is indeed an improvement.

In this regard, many media people have once again set their sights on this club. Someone asked the customer service directly in the background, what is the purpose of this "innovation"? The customer service replied very confidently that it was to "prevent scalpers" from appearing. However, many fans in the evaluation area don't buy it, if the price increase is more, it is to prevent scalpers (one person hoards too many game tickets), but only a few dozen yuan is added to prevent scalpers?

There are also no plans to improve the seats for the time being, which seems to have nothing to do with optimizing the seating and viewing experience.

Coupled with the fact that this is the time for the club to be on the cusp of controversy, a sudden price increase is an acceptable market behavior, but it is difficult not to think too much about the double superposition. Although Chengdu is a new force in the Chinese arena, they must be "champion-level" in terms of the development of the game market, the sale of tickets, and the popularity of the home stadium, which is much better than other promoted teams. Of course, with the support of the management, they have indeed become a championship-level team. The popularity of the first half of last season and the coming to Shanghai this season to "encircle" (the third place after the Shanghai duo took the lead) are proof of this.

Therefore, the situation of a difficult vote is a matter of fit compared to the need to increase the price. It's just that this "innovative" timing is too inappropriate.

Unfortunately, the recent poor form and loss to the competitor Shanghai Port have put Xu Zhengyuan under great pressure. Dissatisfaction with his coaching level has become the "anger point" of many Rongcheng fans. In addition, the outbreak of infighting in the team is really difficult to be happy about, and the sudden release of the "price increase" rule adds piles of fire, making this gasoline barrel on the verge of exploding.

Objectively evaluated, at least so far, the positive advantages of Xu Zhengyuan's team must have outweighed the negative disadvantages; Chengdu's data, performance, and results this season can still be accepted; The problem of infighting encountered by the team is also more common in the club. It's just that the sharpness of these things is too murderous, and if it is not handled well, it is likely to make all the previous achievements go to waste. Whether you're a fan in Chengdu or not, you should "pray for them" to get through this. After all, in the case of the general lack of optimism among Chinese Super League fans and the general lack of excellence in the development of Chinese football, it is difficult to have such a "retrograde" as a model model, they should not fall like this, they should continue to be the torchbearer who leads the development of Chinese football.

Chengdu, Xiongqi!

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