From May 1st to June 21st, the "Moutai in the Festival, the Moment of Travel and Beauty" double festival preferential purchase welfare activities will continue to be carried out in China Wine Culture City, Moutai Town, Guizhou Province.
This is an all-round cultural and tourism feast integrating wine tasting, cultural experience and interactive entertainment, hosted by China Kweichow Moutai Distillery (Group) Cultural Tourism Co., Ltd.
A series of cultural and creative products group purchase discounts, "photography to win Moutai", "dragon gifts", "branch flying gifts", etc., through more than 10 types of activities to create a strong atmosphere of wine and tourism integration, global linkage, so that tourists in the Chinese wine culture city, feel the ultimate charm of wine and tourism integration.
According to the organizers, this event will focus on the connotation of "Moutai is the ultimate in wine culture", give full play to the cultural display function of China Wine Culture City, tell the story of Moutai, strengthen the drainage of scenic spots, and strengthen the IP shaping of Moutai festival through the strong blessing of Moutai culture and brand, and empower the integrated development of Moutai industrial culture and tourism.
The event will be combined with the "May Day" Golden Week, "5.19" Tourism Day, Dragon Boat Festival and other important festival nodes, and plan many theme activities with strong culture and high participation of tourists. We will continue to launch the "Labor Day-Dragon Boat Festival" Moutai series of liquor, red wine, cocktails and other products purchase activities, Moutai cultural and creative series products buy more and give more away, and launch classical musical instruments, ethnic musical instruments, fashion magic and other theme performances, multi-dimensional display of "Moutai in the festival", and warm up the holiday cultural tourism market in Guizhou.
According to reports, in the next important festivals such as Labor Day, Youth Day, Lixia, "i Moutai" anniversary, Xiaoman, Dragon Boat Festival, etc., Moutai Cultural Tourism will launch performances of classical Chinese musical instruments such as guzheng and pipa, reed sheng performances with unique Guizhou national cultural characteristics, and special program performances with other themes.
During the event, the China Wine Culture City arranged "multiple gifts" for tourists, and tourists can taste the "Moutai Family" products for free in the scenic spot, not only to taste the unique flavor of Moutai, but also to receive exquisite Moutai cultural and creative products.
When you buy the "Moutai Family" series of products, you will also enjoy preferential prices and lucky draw opportunities. In addition, visitors who belong to the Year of the Dragon can also receive a beautiful gift, which can be collected by registering at the directly operated store of the Cultural City with their ID card.
In addition, the organizer has opened an online Moutai subscription channel, and tourists can enter the Moutai reservation channel in the WeChat official account of "Kweichow Moutai Sales Co., Ltd." and select "China Wine Culture City Store" to make an appointment to purchase Moutai. At the same time, the majority of photography enthusiasts can also win prizes such as Feitian Moutai for free by participating in one of the series of activities, "Moutai in the Festival: The Moment of Beauty in Travel - Photography Collection Activity".
During the event, tourists who visit the China Wine Culture City Scenic Area through the "Branch String Flight" route can participate in the "Convenient 'String Flight' Travel and Shopping Beauty Experience", and have the opportunity to receive "Xiao Mao Daren Series - Plush Pendant" and "Xiao Mao Bottle Opener" and other Moutai characteristic cultural and creative products.
In 2023, Moutai Cultural Tourism Company's festival-themed cultural and creative products will be popular in the market, and the annual sales revenue of cultural and creative products will exceed 600 million yuan. This event is also an important theme activity planned and carried out by Moutai Cultural Tourism this year to build a market ecology of "one game of chess for a large group and one heart for the industrial chain", enhance the experience of tourists, and promote the high-quality development of tourism industrialization in the province.
Source: Moutai Cultural Tourism Company
Edited by Zhan Zemei
Second instance Xu Siyu
Third trial Li Xun