Flower tea, pen slips, sachets, porcelain plate paintings...... In Hexi District, staying in some hotels will give you an intangible cultural heritage experience.
In order to effectively promote the creative transformation and innovative development of traditional culture, the District Bureau of Culture and Tourism actively promotes the entry of intangible cultural heritage, time-honored brands and cultural and creative products into the hotel, communicates with the Golden Emperor Hotel, Jinwei Hotel, and Zhongtian Cultural and Creative Company, visits on the spot, carefully selects intangible cultural and creative products that can be exhibited and sold, and guides the design of the hotel's display layout. This time, Hexi District invited more than 10 "Tianjin gifts" to join, including the intangible cultural heritage project of Hexi District, Li's ancient method of incense-sachets, and the book fold of "Haihe Painting" of Tianjin Yangliuqing Painting Society, which carried out continuous, systematic and panoramic communication and promotion around the theme of intangible cultural heritage, so that the traditional culture of the Chinese nation can appear in the public eye with a vivid image and provide a new experience for tourists.
With the May Day holiday approaching, hotels that include intangible cultural heritage, time-honored brands, and cultural and creative products will become an excellent window to show the charm of traditional culture, which is also an innovative attempt to strengthen cultural publicity in Hexi District, realizing the full integration of traditional culture and hotel scenes. In the future, Hexi District will continue to explore the "+ intangible cultural heritage" model, further focus on product supply, accumulate stamina for the development of cultural tourism, and let traditional culture bloom with the glory of the times.