HONG KONG, April 30, 2024 /PRNewswire/ -- Hong Kong Airlines today celebrated the launch of its "Embrace the World" Student Sponsorship Programme 2024/25 at the Hong Kong International Aviation Academy.
In addition to distributing 1,000 air tickets in partnership with Airport Authority Hong Kong, Hong Kong Airlines' "Embrace the World" Student Sponsorship Programme is the 10th year of the company's flagship CSR campaign and the first year of its relaunch after a five-year hiatus.
Mr. Sun Jianfeng, Chairman of Hong Kong Airlines, and Mr. Raymond Fong, Deputy Director, Airport Operations of Airport Authority Hong Kong, officiated at the ceremony
With this year's Student Sponsorship Programme in Beijing and Shanghai, Hong Kong Airlines hopes that through field trips, exchanges and study tours to the Mainland, students will be able to experience the latest developments and the most authentic aspects of the country, and have a more complete understanding of the country, so as to consolidate and deepen what they have learned in the classroom and enhance their national identity.
Mr. Sun Jianfeng, Chairman of Hong Kong Airlines, said, "Hong Kong Airlines attaches great importance to nurturing young people, and the 'Embrace the World' sponsorship programme is a unique opportunity to stimulate thinking and encourage the next generation of talent to look to the world. So far, more than 40 schools have applied to participate in the programme, which includes volunteer English teaching in local schools, military academies, heritage conservation workshops, science and technology exchange with local students, and sports training camps. We look forward to sharing with us the exchange experiences, what they have seen and heard, and the overall experience of the students after they have completed their journey with Hong Kong Airlines. ”
We will continue to spare no effort to devote more resources to collaborating with schools and NGOs to organise more projects that benefit local youth. In addition to exploring the expansion of the scope of the air ticket sponsorship scheme to benefit more students, we also organise student aviation experience activities and arrange for students to visit the Hong Kong Aviation Training Building to experience the operation of aircraft facilities and safety training, so as to cultivate their interest in aviation and become a part of the aviation industry in the future. ”
The air tickets were presented by Mr. Sun Jianfeng (4th from left) and Mr. Fong Suiwen (4th from right), Mr. Cheng Fangxiang, Assistant President of Hong Kong Airlines (3rd from left), Ms. Yiu Qi, General Manager of Brand Marketing (2nd from left), together with Ms. Chan Sze-man, Assistant General Manager, Airport Industry of the AAHK (3rd from right), and Mr. Lam Hau-kan, Founding Vice Chairman of the International Youth Innovation and Technology Education Association (2nd from right), which were accepted by the principals of primary and secondary schools and student representatives (middle).
Mr Raymond Fong, Deputy Director, Airport Operations of Airport Authority Hong Kong, said, "We are delighted to sponsor this event. With the support of the Central Government's 14th Five-Year Plan, HKIA is committed to leveraging its leading position as an international aviation hub to nurture talent for the aviation industry. The program allows students to not only deepen their understanding of their homeland and Chinese culture, but also experience the joy of flying firsthand. Through this experience, we hope to inspire students to devote themselves to the development and construction of the aviation industry. ”
At the kick-off ceremony, Mr. Sun Jianfeng also shared the good news of the company's business growth, including: business performance and flight capacity recovery in the first quarter, passenger triples more than tripled compared to the same period last year, and daily flight volume will return to pre-pandemic levels in May; the overall flight booking rate during the May Day Golden Week increased by more than 1.5 times compared to last year, with Chinese mainland and Asian visa-free cities being the most popular, during which the company will increase flight capacity in East China and Bangkok to meet demand.
"Since the completion of our restructuring in April last year, we have been back on track for healthy operations over the past year and reconnecting with the world, resuming routes and opening new destinations. Currently, our route network covers close to 30 destinations#, and the average load factor has recovered to 85%. This year, we will aggressively expand our fleet with a number of aircraft, including the A321, the first of which will enter service as soon as May and reach 28 aircraft by the end of the year. In addition, with the launch of multiple regional routes, the company needs to hire more than 1 percent of pilots and 5 percent of the crew to meet the needs of resuming business and development, so we will continue to recruit locally and globally. ”
#包括常规性, seasonal, and charter flights
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