In April, spring is in full swing and everything grows.
Not long ago, the 2nd Shanghai Bay Area Blossom Sea Music Festival was held in Jinshan District Blossom Sea Ecological Park. During the two days, tourists listened to music, smelled the flowers, visited the market, and experienced a dazzling array of Jinshan specialties in the sea of flowers. The holding of the music festival not only shortens the distance between art and the public, but also empowers the integrated development of Jinshan's agriculture, culture and tourism with high-quality cultural and artistic supply.
Last Friday, the 2024 Jinshan Shopping Festival officially opened. The "Golden Color" market at the scene also attracted many citizens to stop and watch. The market invited more than 10 Jinshan characteristic brands to exhibit and sell traditional food, agricultural products, etc., to present more Jinshan high-quality products to consumers. At the opening ceremony, the launch of more than 100 theme activities will also further promote the in-depth integration and linkage development of Jinshan's all-for-one consumption scene.
The reporter learned from Jinshan District that Jinshan District, which has rich and diverse cultural tourism, sports, commerce and agricultural resources, is focusing on the overall planning of various activities of culture, sports, tourism, commerce and agriculture, and by strengthening the top-level design and overall planning, all kinds of activities can resonate at the same frequency in mutual empowerment, so as to achieve the gathering of traffic, popularity and consumption, and unfold a beautiful picture of the integration of culture, sports, tourism, commerce and agriculture in Jinshan.
Create a "new highlight" of consumption, and the shopping festival activities are wonderful
"We integrate the key consumption areas of the public, such as food, catering, sports, night economy, etc., into different consumption scenarios, and at the same time bring different scene experiences to everyone, we also hope to create new consumption hotspots through various rich activities, and drive more cluster effect and more diversified linkage consumption. Zhang Lei, deputy director of the Jinshan District Economic Commission, said.
According to reports, the shopping festival with the theme of "'gold' colorful, joyful Bay Area", from April to the end of June, through the linkage of culture, sports, tourism, commerce and agriculture, to create a "1+11+X" activity framework, that is, to build 1 opening ceremony, 11 theme activities, and more than X special activities.
This year, Jinshan District will promote the integration of "culture, sports, tourism, commerce and agriculture" by creating a diversified consumption model, and innovate consumption scenarios to stimulate new vitality of consumption. For example, relying on the advantages of cultural, sports, tourism, commercial and other resources, the "Jinshan Museum Wonderful Night", "Shanyang Pastoral Night Market Festival", "Jinshanzui Fishing Village Cultural Market", "Night Come, Night Hi, Dancing May" and other activities are held to explore new ways of night consumption and activate the night economy in many aspects.
Another example is the "Jinshan Good Coffee Life" consumption activity, which promotes cultural consumption with coffee culture, and links Shanyang Pastoral, Jinshan Bailian, and Wanda business districts to hold "Coffee Culture Festival" and "Coffee Classroom", and launches activities such as coffee tasting, coffee culture sharing, and coffee consumption discounts, so as to promote multi-dimensional business and industrial linkage consumption with coffee as the carrier.
■Sanyo Pastoral Coffee Theme Event
It is worth mentioning that at the scene, the consumption line of Jinshan special catering and consumer goods factory stores was officially released. This "consumption line" not only connects Jinshan City Beach, Huakai Sea Ecological Park, Langxia Country Park, Caojing Reservoir Village and other tourist attractions, but also covers the information of Jinshan special catering stores and Jinshan consumer factory stores along the route, which can meet the multi-level consumption needs of citizens.
During this year's shopping festival, Jinshan District will continue to carry out the second car carnival activities, cooperate with the Automobile Association and Wanda, etc., to display and sell various brand cars in the business district, and launch preferential activities such as "limited-time discounts, special discounts, special car purchases" car purchase prizes and exclusive car purchase subsidies, so as to activate the public's willingness to buy cars. At the same time, it will cooperate with the real estate industry, home furnishing and other bulk consumption industries in the region to promote consumption.
In order to create a city-wide shopping carnival, Jinshan District has also mobilized all towns (parks) and enterprises in the district to focus on service consumption, catering consumption, health consumption, brand consumption and other fields to launch more than 100 special activities such as the 2nd Shanghai Bay Area Peony Festival, the 2024 Shanghai Bay Area Jinshan City Beach International Music and Fireworks Show, the 3rd Jinshan Xiaobailong Folk Culture Tourism Festival, Jinshan Rural Art Festival, and the Poppy Festival on the Blossoming Sea, so as to continue to create the popularity of consumption activities throughout the year.
Multi-field linkage to fully activate the consumption potential of citizens
This year, Jinshan District will also link up catering, accommodation, transportation, tourism, shopping, entertainment and other resources in the district to continuously promote the high-quality integrated development of culture, sports, tourism, commerce and agriculture in our district, and stimulate new vitality of cultural and tourism consumption.
As the highlight of Shanghai's "Five-Year Shopping Festival" in Jinshan District, the upcoming 2024 Shanghai Bay Area Jinshan City Beach International Music and Fireworks Show has attracted much attention.
In order to better meet the consumption needs of citizens and tourists during the "May Day period", Jinshan District has successively released a series of fireworks show tourism strategies, sorted out and released the surrounding accommodation hotels, characteristic restaurants and seasonal tourism resources, and further integrated Jinshan's all-for-one cultural and tourism resources to drive "tourism + consumption".
In order to create a more attractive atmosphere for cultural and tourism consumption, the fireworks show activities are also linked with commerce, culture, tourism and other fields to achieve lasting consumption popularity. It is understood that the fireworks show plans to launch themed consumption promotion activities such as receiving "May Day" lottery tickets with fireworks festival tickets in Jinshan Wanda, Bailian and other business districts;
■In previous years, Jinshan City Beach International Music Fireworks Show
In order to widely promote comprehensive local consumption such as "food, housing, transportation, travel, shopping and entertainment", the fireworks show will also cooperate with the tourism association and the homestay association to launch activities such as buying fireworks festival tickets and giving 100 yuan homestay vouchers, and free tickets to surrounding scenic spots when staying at homestays, and through cooperation with photography clubs, launching a package of "shooting + accommodation" to expand the influence of festival activities and improve the occupancy rate of rural homestays.
Not only that, the event will customize the "fireworks +" tourism product line, open the Shanghai Bay District tourism through train product directly from the urban area to Jinshan, launch the "agricultural science popularization research + go-kart + fireworks" agricultural sports tourism product for parent-child families, and cooperate with Oriental Radio Station 103.7 to launch a two-day and one-night fireworks show self-driving tourism product for car lovers.
It is worth mentioning that during the "May Day" period, tourists can take the Jinshan all-for-one tour bus for free with fireworks festival tickets, and Meituan will also put on the shelves products such as "attractions + fireworks + all-for-one tour bus" and "picking base (along the all-for-one tour bus) + fireworks + all-for-one tour bus".
In addition to cultural and tourism consumption activities, more and more "heavyweight" sports events have also been held in Jinshan. The first corporate football super league at the district level, which ended not long ago, attracted many players and spectators, and the comprehensive market integrating multiculturalism was also well received by everyone. During the event, Jinshan's high-quality agricultural and sideline products, intangible cultural heritage products and characteristic products of various enterprises were displayed, allowing the players and the audience to enjoy the fun of sports while intuitively feeling the image and strength of Jinshan Youpin.
According to reports, this year, Jinshan District will fully integrate sports organizations, venues and other sports resources, organize and carry out youth "roller skating marathon", table tennis league, fencing elite, Yangtze River Delta youth taekwondo elite competition and other events, through the event activities to build a platform, attract people, promote consumption, activate the Jinshan sports consumer market.
The in-depth integration of "agriculture, culture and tourism" has injected new vitality into rural revitalization
A few days ago, the "on the water side" project in Caojing Town was officially completed and will start trial operation on May 1.
As an important supporting facility of Caojing Country Park, the newly built "On the Water Side" is located in the center of Caojing Town Reservoir Village, which contains multiple functional areas such as catering, accommodation, and parent-child amusement, which can provide citizens and tourists with a play experience integrating "eating, living, traveling, shopping, and entertainment".
According to the person in charge of the site, the construction area of "on the water side" is about 4,700 square meters, which is divided into upper and lower floors. The first floor contains a café, children's play area, lecture hall, catering and other functional areas, and the second floor is a guest room area, which can meet the accommodation needs of different groups. In addition, you can also taste Caojing's characteristic local dishes and the river's and lake freshness of the reservoir village.
During the trial operation of "May Day", "On the Water Side" will plan to launch a series of colorful activities, including market stalls, camping, baby walking routes and puppet performances. "On May 1st, we will have the opening event of the river fresh season. At the same time, it cooperated with Xiaohongshu for three days to carry out the Mini Drama Festival of Xiaoyou Yoyo Illustrated Book, so that more tourists can experience the charm of the countryside. Shen Yangpei, the person in charge of the operation on the water side, said.
Not only that, tourists can also experience rural life in Caojing Township Reservoir Village, participate in farming experience, and experience water sports such as kayaking and water paddle boarding. A variety of activities gather popularity, further activate Jinshan's rural resources, and continue to inject impetus into rural tourism.
■Caojing Town's "On the Water Side" Complex Project
The prosperity of the rural cultural, agricultural and tourism industry has boosted the development of rural industries and the inheritance of rural culture. Jinshan District is one of Shanghai's traditional agricultural regions. In this shopping festival, Jinshan District will focus on agriculture, carry out in-depth consumption linkage of "culture, sports, tourism, commerce and agriculture", help rural revitalization, and launch the brands of "Jinshan Taste", "Jinshan Picturesque" and "Jinshan Life".
For example, give full play to the agricultural characteristics of Jinshan, carry out activities such as agricultural product tasting and evaluation, Jinshan District small crown watermelon season, farm picking tour, crayfish fun fishing, etc., integrate with rural tourism, and promote consumption activities through characteristic agricultural products, so that more high-quality agricultural products in Jinshan can be known while attracting consumers.
The shopping festival will also promote the "Jinshan Banquet" special catering, and mobilize the Jinshan catering industry and the prefabricated food industry to launch special food tasting and other activities. Through the integration of primary, secondary and tertiary industries, the popularity of "Jinshan Taste" will be enhanced, and foreign consumption will be increased.
In the future, Jinshan will actively cultivate and create new forms of rural tourism, deeply excavate and make full use of the advantages of local ecological resources, agricultural resources and cultural resources, promote the integrated development of agriculture, culture and tourism, drive farmers' employment and income, and inject new impetus into rural development.