Author: Xiaoshidai
From April 16th to 20th, the 17th China Nuts and Dried Fruits and Foods Exhibition and Procurement and Supply Fair (hereinafter referred to as "China Nuts and Dried Fruits Exhibition") was held in Hefei, Anhui Province.
Xiaoshidai noticed that this China Dried Nut and Fruit Exhibition not only invited a number of well-known dried nut and fruit enterprises, raw materials, equipment, packaging and other enterprises in the whole industry chain to participate in the exhibition and discuss the latest trends and insights of the industry, but also a stage for dried nut and fruit enterprises to show their strength to the country and the world.
Among them, as a leading enterprise in the dried nuts and fruits industry, Qiaqia Food is also one of the focuses of this exhibition. It is worth noting that this is the 17th time that Qiaqia Food has participated in the exhibition.
"With the gradual improvement of national awareness of healthy consumption, the scale of China's nut market has maintained steady growth, and the development of China's nut industry has become more and more healthy, branded and innovative. At the same time, domestic nut enterprises began to expand to the international market, and the trend of internationalization is obvious. Qia Qia Food said. Not only that, but it also brought more than 30 of its explosive products and new products to the exhibition.
Now, let's take a closer look.
Industry vane
According to public information, the China Nuts and Dried Fruit Food Exhibition was founded in 2006, and in the past 17 years of development, it has grown from a single subdivision of the industry to a large platform for integrated innovation of the whole industry chain of the nuts and dried fruit industry, and has developed into the largest and even the world's largest professional brand exhibition in the dried nuts and fruits industry, with the largest number of exhibitors, the highest turnover and the most extensive influence.
According to statistics, in the past 17 years, the China Nuts and Dried Food Exhibition has an exhibition area of 457,000 square meters, attracting 583,000 professional visitors. It brought together 6,328 global nut and dried fruit food brand enterprises and 6,328 enterprises in the whole industry chain such as raw materials, ingredients, equipment, and packaging to participate in the exhibition, displaying and selling more than 100,000 products, with a total turnover of 3.5 billion yuan.
Under such a scale, China Dried Nuts and Fruits Exhibition has become an exhibition that attracts wide attention and expectation in the global dried nuts and fruits industry every year, and it is also the latest vane of the global nut industry and market.
This exhibition is not only larger in scale, but also more international.
According to statistics, this exhibition brings together more than 10,000 products from nearly 2,000 exhibitors in the global industrial chain, attracting more than 3 million online and offline visitors, including nearly 150,000 domestic and foreign visitors. According to incomplete statistics, the on-site transaction volume reached 1.45 billion, an increase of 170%, a record high.
In terms of internationalization, more than 70 foreign companies from nearly 20 countries around the world participated in the international exhibition area. At the same time, 18 jointly released the development of the global nut seeds, dried fruits and fruits, the analysis of advantageous production areas, supply and demand patterns and trends, and the degree of nationalization exceeded that of previous sessions.
Not only that, the exhibition also included more than 50 conference activities, from the source seed industry, raw materials, auxiliary materials, equipment, processing, to market analysis and forecasting, omni-channel marketing, so that exhibitors can better focus on the industry. This has also become one of the highlights of the whole exhibition.
In addition, there are also new parts of the exhibition, including the new "Whole Industry Chain Intelligent Quality Manufacturing Equipment Pavilion", a multi-functional activity area and a happy carnival experience area, as well as a festival food (gift) hall.
For nut companies, this heavyweight conference in the industry not only has a high degree of attention and influence, but also has a forward-looking insight into the trend of the dried nut and fruit industry. The fact that Qiaqia Food can appear at a well-known conference and gain the trust of the industry is itself a recognition of quality strength.
As an old giant in the melon seed industry, Qiaqia Food Sunflower Seeds has a first-mover advantage. Since 2017, with the deepening of Qiaqia Food's layout in the field of nuts, nuts, as the second growth curve, have also continued to make efforts, including Qiaqia small yellow bags and other selling points favored by the market with "health, nutrition, freshness" and other selling points.
"The Nuts & Dried Fruits Exhibition is actually a mutual exchange between peers, including a lot of help to enhance the image of Hefei as the 'nut capital'. Chen Jun, director, vice president and secretary of the board of directors of Qiaqia Food, said. Through the above-mentioned industry exhibitions, Qiaqia Food also hopes to work hard and explore with the industry, make more efforts for the popularization of nut nutrition science, and at the same time find new ideas and strategies for the growth of the industry, so as to promote the continuous progress of the dried nut and fruit industry.
Nut nutrition is popular
The exhibition also released an upgraded version of the White Paper on Nutrition and Health and Nut Intake of Chinese Residents (hereinafter referred to as the "White Paper"). It is worth mentioning that the white paper is guided by the Institute of Nutrition and Health of the Chinese Nutrition Society, compiled by the Zhongyinghui Nutrition and Health Research Institute, and supported by the public welfare.
The white paper is compiled from the characteristics of residents' dietary structure, nut intake level and random survey, and its purpose is to better understand the national nut consumption habits. "(The white paper) is also a call for our whole industry to work together to carry out in-depth promotion and popularization of the nutrition of our entire nuts. Wang Longhai, general manager of Qiaqia Food Marketing Center, said.
Let's take a look at the content of the white paper.
According to the white paper, nuts are a good choice for people's daily dietary diversification, eating a moderate amount of nuts (50-70g) every week is beneficial to heart health, nuts contain high-quality protein, which can provide essential amino acids required by the human body, most nuts are high in polyunsaturated fatty acids, and moderate intake is good for health; nuts are also one of the sources of dietary fiber, which can help digestion and reduce intestinal problems such as constipation.
With the increasing trend of consumption upgrading, the consumption of nuts is increasing. However, the survey of the white paper also found that the per capita consumption of nuts in the mainland is still low, and the consumption of residents is mainly seed nuts, and the intake of tree nuts is at a low level among all populations. In addition, nut consumption is also affected by taste, consumption scene preferences, and insufficient awareness of the health benefits of nuts.
Based on this, the white paper gives a nut nutrition popularization strategy for industry participants' reference, including carrying out nut nutrition publicity and education in multiple forms and channels, enhancing the attractiveness of nut products, increasing investment in science and technology, accelerating industrial upgrading, and developing differentiated products for people.
It is worth noting that the key emphasized in the white paper coincides with the positioning of Qiaqia Foods as a daily nutritional necessity for nuts, and the popularization of nut nutrition is also the direction that the company is constantly working towards.
Product development and upgrading
It is not difficult to find that long before the implementation of the recommendations of the White Paper, in order to promote more people to develop the habit of eating nuts every day, as well as to enhance the attractiveness of nut products and develop differentiated products, Qiaqia Food has done a lot of work.
In 2017, the "Little Yellow Bag" daily nuts were listed and successfully "out of the circle". Since then, Qiaqia has continued to innovate in this category, launching new products such as "Little Blue Bag Probiotic Daily Nuts" and "Breakfast Daily Nut Oatmeal".
In this exhibition, Qiaqia Food also brought more than 30 explosive products and new products to the show. In addition to the large items of small yellow bag daily nuts, blue bag flavor series, Kwai Zhen big melon seeds, etc., it also brings innovative flavored black truffle summer fruit, "drinkable nuts" daily nut milk, etc.
Behind the innovation of Qiaqia Food is the current situation of serious homogenization of nut roasted products, and if you want to break through in this environment, you must continue to innovate. With its innovation ability and relatively complete product matrix, it can further meet the diverse health and nutrition needs of consumers.
Specific to the upgrade of a certain product, Qiaqia Food also has its own methodology.
For example, the small yellow bag of daily nuts upgraded. It makes nut nutrition "visible" by visualizing the nutrient content and content of nuts, in short, by analogy between well-known highly nutritious meat, milk and nuts.
For example, each bag of Qiaqia Yellow Sachet contains 595mg of Omega-3 polyunsaturated fatty acids, which is equivalent to the nutritional value of 5 slices of salmon, 2.8g of protein is equivalent to 84ml of pure milk, 1.34mg of a-TE is equivalent to 20 cherries, and 1.6g of dietary fiber, which is equivalent to 1 bundle of celery stalks.
If you want to support product innovation, it is also inseparable from the supply chain layout of Qiaqia Food.
In China, Qiaqia Food has strengthened the planting and supply of raw materials, for example, it has planted millions of acres of macadamia nuts in Guangxi and other places, and abroad, it has successively laid out almond, macadamia nut and pistachio base farms in Australia, and established its first overseas factory in Thailand in 2017.
These attempts of Qiaqia Food not only meet the needs of more consumers for health, nutrition and quality, enhance the strength and height of the company, but also have the opportunity to lead more nut companies to demand themselves with higher standards, so as to leverage the upgrading of the entire nut industry.