On the occasion of the 24th World Intellectual Property Day, Huangpu District held a special publicity week, which was also the first session of the "Rule of Law Lounge" theme activity of the National People's Congress - "Empowering the Innovation Engine and Gathering the Power of Intellectual Property", which was jointly organized by the Huangpu District Market Supervision Bureau (Intellectual Property Office), Xiaohongshu and Bailian Group, focusing on the challenges and opportunities of intellectual property rights under the platform economy, and promoting the legal, compliant and high-quality development of the platform economy. Yao Xiaohong, deputy director of the Standing Committee of the District People's Congress, relevant persons in charge of the Municipal Intellectual Property Protection Center, the District People's Congress, the District Court, the District Procuratorate and other departments, representatives of well-known enterprises such as Jiushi Group, Real Estate Group, Sanlian Group, Shanghai Securities, Lao Fengxiang, Wu Liangcai, and some professional representatives attended the event.
The main purpose of the event is to discuss and share their respective experiences in the operation and protection of intellectual property rights, promote the deep integration of the digital economy and the real economy, and stimulate innovation vitality on the basis of ensuring fair competition in the market.
As a representative of the content innovation platform, Xiaohongshu shared its positive attempts and typical results in intellectual property operation and protection, and promoted the company's original intellectual property protection action plan - "Panda Plan", expressing the significance of strengthening content innovation to promote high-quality development.
Bailian Group has collected and sorted out the cases of the company's independent protection of intellectual property rights in recent years, especially in the field of trademarks, and put forward the practical demands of enterprises for intellectual property protection. In addition, representatives of many well-known enterprises such as Jiushi Group, Real Estate Group, and Lao Fengxiang also shared their challenges and experiences.
At the meeting, the District Market Supervision Bureau (Intellectual Property Office) introduced the work of intellectual property rights in Huangpu, put forward suggestions on intellectual property protection and innovative development in the era of platform economy, and hoped that enterprises would strengthen the main responsibility of intellectual property protection, jointly build a collaborative mechanism, and give full play to the joint force of intellectual property governance of government supervision, enterprise participation and industry autonomy. The District Court issued the "Ten Recommendations for Strengthening the Protection of Intellectual Property Rights of Enterprises", which provides an effective reference for enterprises. The District Procuratorate introduced the working mechanism of the whole chain of protection, which enhanced the self-confidence and ability of enterprises in the process of protecting intellectual property rights. The Legislative Affairs Committee of the District People's Congress informed the work plan for the special supervision of the judicial protection of intellectual property rights to be carried out by the district courts and the key issues to be solved.
In the free exchange session, business representatives and NPC deputies actively interacted with each other, further promoting information sharing and cooperation between government and enterprises, and conducting zero-distance discussions on the pain points of intellectual property protection that need to be solved urgently. Any opinions and demands can be responded to and discussed immediately, which shows the superiority and efficiency of the rule of law service in Huangpu District.
Xu Sili, deputy director of the Municipal Intellectual Property Protection Center, said that this event has built a platform for government and enterprise information exchange, which is conducive to full communication between the two sides and jointly promoting intellectual property work.
He Jianhong, chairman of the Legislative Affairs Committee of the District People's Congress, said that the protection and application of intellectual property rights is a key link in high-quality development. In the future, the Legislative Affairs Committee of the District People's Congress will further deepen cooperation with enterprises, governments and judicial departments, and listen to the opinions of all parties, so as to realize the effective implementation of special supervision and legislative participation in the judicial protection of intellectual property rights.
During the event, Yao Xiaohong, deputy director of the Standing Committee of the District People's Congress, awarded Xiaohongshu a legislative participation information collection point, hoping that the collection point would give full play to its role as a bridge, convey the front-line voice of the society for the legislation of the Standing Committee of the Huangpu District People's Congress, and help the practice of people's democracy in the whole process of democratic legislation. Deputy Director Yao Xiaohong said that the "Rule of Law Lounge" aims to focus on the issue of the rule of law, take the initiative to build a multi-party discussion platform for the market, the government and the judiciary, adhere to the problem-oriented and effect-oriented, uphold the need of the enterprise, ask the plan in the law, escort the construction of "business-friendly Huangpu" with the rule of law, and promote the high-quality development of the region.
This event is not only a promotion of the importance of intellectual property, but also a practice and commitment to creating a first-class business environment and promoting the high-quality development of the regional economy. Huangpu District will continue to guide and promote the use and protection of intellectual property rights, provide solid legal support for enterprise innovation and development, consolidate the brand image of "Huangpu for Business", and make due contributions to the construction of a more sound intellectual property system and the implementation of the strategy of building a strong country with intellectual property.