Black pork has set off consumption upgrades, how does Jingdong Supermarket control quality and price?
With the continuous improvement of national living standards, the needs of many consumers have changed from simply "eating enough" to paying more attention to "eating well". This trend of consumption upgrading has brought new opportunities and challenges to the food industry.
As the largest comprehensive e-commerce platform in China, how can JD Supermarket better meet consumers' demand for high-quality black pork in this context? Black pork has received widespread attention and popularity in recent years.
This is mainly due to its unique nutritional value and taste characteristics. Compared with regular pork, black pork contains higher components such as protein, unsaturated fatty acids, vitamins and minerals, which is not only good for good health,
It can also give people a more delicious taste experience. These characteristics have undoubtedly become an important criterion for consumers to choose high-quality meat products. In order to meet this market demand, Jingdong Supermarket has increased its attention to the black pork market in recent years.
On the one hand, the platform has reached strategic cooperation with a number of black pork producing areas, realizing the direct delivery of high-quality black pork from the source, which greatly enriches the purchase channels of consumers. On the other hand, JD.com is in the pre-sale,
Strict quality control has been carried out in the whole chain of sales and after-sales to ensure the high-quality taste and safety attributes of the products. However, it is not enough to improve the quality of the product. In the context of the current consumption upgrade,
The price factor is also a key concern for consumers. JD Supermarket is clearly aware of this, and has managed to keep the price of black pork at the same level as regular white pork by making large-scale purchases with the origins and negotiating prices through a team of professional buyers.
Nowadays, in Jingdong Supermarket, the price of some high-quality black pork products is not only not significantly high, but comparable to the price of white pork, realizing the dual advantages of price and quality. This practice undoubtedly brings convenience and benefits to the majority of consumers.
Taking Jingdong Supermarket's "Delisi Black Pig Skinless Pork Belly 500g" as an example, the price is only 15.9 yuan, which is almost the same as the price of ordinary pork belly. Another example is "Lunan Shunfa Ecological Black Pig Stick Bone 4 catties", priced at 39.9 yuan, which is comparable to the same style of white pig.
A wide range of high-quality and affordable black pork products provide consumers with breadth and flexibility to choose. For Jingdong Supermarket, controlling the quality and price of black pork is not only the key to meeting the needs of consumption upgrades.
It is also an important measure to enhance its core competitiveness. On the one hand, through direct procurement at the source and quality control of the whole chain, the excellent and lasting product quality is ensured; On the other hand, by using its own supply chain advantages, it has achieved high cost performance.
Let consumers buy high-quality goods with value for money. It is foreseeable that with the growing consumer demand for high-quality fresh products, the influence of JD Supermarket in the black pork market will be further enhanced.
As long as we continue to maintain accurate control over product quality and price, I believe that Jingdong Supermarket will be able to go further and further in meeting the trend of consumption upgrading and become a high-quality choice for consumers.