Cheese sticks can't be sold? Microcolando released the worst financial report in history, and the reasons behind it are worth pondering!
On March 25, Microcolando released the worst financial report in history, and for the first time since its listing, both operating income and profits declined. In the past few years, Microcolando has been one of the brightest new stars in the snack food industry, single-handedly creating the cheese stick track, but now it is facing a situation where it "can't be sold".
A large part of the reason is that Microcolan's multiple marketing, light research and development, only cheese sticks, a popular product, but it has been surrounded by giants such as Yili, Sanyuan, Mengniu, and Bright Dairy, and its natural development is limited. There are many more examples of Microcolando, just like the pioneer of sugar-free sparkling water - Yuanqi Forest, after sparkling water, there are no new products out of the circle, and they are also facing the dilemma of performance growth.
Therefore, for brands, it is necessary to have the ability to continuously output explosive products, so as to always maintain competitiveness in the market. Now many domestic brands, such as White Elephant, have not only launched a series of instant noodles with delicious soup, but also continued to launch new flavors of instant noodles such as coriander noodles, crab roe noodles and crayfish, which continue to surprise consumers.
To sum up, the predicament of Microcoland, and the rapid development of White Elephant and Spring Capital warn enterprises that they must continue to bring new products that are recognized by consumers in order to last for a long time and continue to move forward.
