Recently, some media took stock of the fruits that could not be sold due to homophony and typos on the fruit stalls: bowl (pineapple), fire deaf dog (dragon fruit), and confused peach (kiwifruit).
In this regard, some netizens turned on the ridicule mode.
There are fruits that can't be sold because of homophony, and there are also vegetables and fruits that become "electronic ibuprofen" because of homophony, have you ever heard of "forbidden burnt green" and "wealthy"?
Recently, Miss Liu, a citizen of Changsha, spent 30 yuan to buy a handful of Guangxi millet bananas online. Different from the bananas commonly found in vegetable markets and fresh supermarkets, this millet banana is shipped with a rod, which is green and needs hydroponics for 15 days to ripen. She also said: "Banana green' is prohibited, it is edible! ”
(Changsha citizen Miss Liu's 30 yuan online shopping "forbidden scorched green".) ）
From rape flowers, which imply "wealth", to whole strings of millet bananas with rods, which are also known as "forbidden anxiety", the "electronic ibuprofen" of office workers can be described as varied. Electronic ibuprofen is a popular word on the Internet, which originally referred to healing and funny drama clips that can relieve psychological pain when you are depressed, but now it has been extended to relieve psychological anxiety and give people positive psychological hints to meet the emotional value of young people.
At the end of March and the beginning of April this year, many flower shops in Shanghai sold carefully pruned rape flowers. A handful of 30 yuan, about 10 rape flowers, because of the homonym "wealthy" provoked consumers to buy. At that time, some netizens commented: "I didn't expect rape flowers to appear in the flower shop and sit in a row with tulips." Earlier, many flower shops in Changsha used to sell bouquets of fresh-cut flowers such as black pineapples, small tomatoes, and begonia fruits, which sound a little "weird";
On April 16, the reporter searched on Pinduoduo with "banana green plants", and hundreds of stores were selling "ornamental" and "ripe and edible" whole bunches of bananas with stems, and some put short sentences that provide emotional value such as "say goodbye to anxiety" and "refuse anxiety" in the details of the homepage. Most online stores will also give away small cards with a sense of design, such as "no anxiety" and "no anxiety".
Pinduoduo data shows that the search volume of "banning banana green" increased by 70% week-on-week, and the order volume increased by about 30%, and it still maintains a continuous upward trend.
"After posting it to Moments, many people want to link to it in private messages!" Miss Liu mentioned above, millet bananas and fresh cut flowers are ornamental, but millet bananas are both edible and have the effect of ornamental and edible two-in-one, "If it is a bunch of ordinary bananas, 30 yuan may not be bought by anyone." But if you give it emotion, it becomes a matter of course. ”
Using flowers as a medium, young people place their emotions in consumption, and "banning scorched green" is not the first. "Homophonic memes are very popular on the Internet, and they also affect consumers' shopping choices. Ms. Tang, who runs a community flower shop on Furong Middle Road in Changsha, mentioned that two or three years ago, customers used to use bouquets to add to the festive atmosphere. Nowadays, fresh cut flowers have become daily consumer goods, and there is a natural demand for emotional sustenance for flowers, from heart-shaped bouquets, wheat ear flower baskets that imply "big sales", and creative bouquets have become popular.